Senior Digital Marketing Executive
Current- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Working closely with marketing team to conceptualize, develop and implement campaign and strategies for user acquisition, engagement or lead generations
- Design, build and maintain social media presence and engagement
- Measure and report performance of all digital marketing campaigns, assess against goals and improve digital benchmark
- Identify trends and insights on site behavioural, recommend necessary actions for improvement
- Brainstorm new and creative strategies to drive traffic, conversions and sales growth for ecommerce shop