Shawn Tan Email & Phone Number

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Working closely with marketing team to conceptualize, develop and implement campaign and strategies for user acquisition, engagement or lead generations• Design, build and maintain social media presence and engagement• Measure and report performance of all digital marketing campaigns, assess against goals and improve digital benchmark• Identify trends and insights on site behavioural, recommend necessary actions for improvement• Brainstorm new and creative strategies to drive traffic, conversions and sales growth for ecommerce shop• Plan, execute, and measure experiments and conversion tests• Manage day-to-day e-commerce operations (customer service, stock inventory, promotional activities)

Singapore

• Create, maintain and optimise online presence through SEM and SEO• Maintain, develop and engage in various social media channels• Develop strategic partnerships with external entities• Generate sales leads for the team• Run a portfolio of online marketing campaigns on a variety of digital traffic sources• Digital media buying for various Asian countries• Campaign optimisation (A/B testing)• Monitoring and evaluating the effectiveness of campaigns• Tracking and analysis of competitors’ activities

Singapore

• Run a portfolio of online marketing campaigns on a variety of digital traffic sources• Digital media buying for Singapore, Malaysia, Australia, Taiwan and Hong Kong• Setting up, executing and optimising online campaigns• Campaign management and partner communication• Display, social (Facebook), mobile, pop, push advertising• Number crunching, reporting and invoicingReason for Leaving: Job insecurity amidst COVID-19 pandemic.

Singapore

• Create, maintain and optimise presence on Google through SEM and SEO• Maintain, develop and engage in social media channels (LinkedIn and Facebook)• Generate sales leads for the team• Manage the production of marketing collaterals• Manage the marketing and launch of new training programs• Develop marketing plans and involve in marketing strategies for the team• Set annual budgets• Develop strategic partnerships with external entities• Manage all marketing information at the company’s online portals• Conduct market research on competitors and trends and provide updates to the team• Work with global marketing initiatives and take appropriate action for localisation• Track ROI on marketing programs/initiativesReason for Leaving: Position made redundant.

Singapore

• Maintain, develop and engage in social media channels (Facebook, Instagram, YouTube, etc.) through various strategies and campaigns• Build brand awareness and increase online reputation via various digital platforms• Create, maintain and optimise presence on Google through SEM and SEO• Maintain Learning Management System’s registration, course calendar and contents• Derive a monthly marketing plan based on the allocated budget• Monitor the marketing budget and success rate for campaigns launched• Generate performance report for each digital platform• Formulate strategies and derive with proposals for the management and partners• Assist in the development of marketing collateralsReason for Leaving: Company folded.

Singapore

• Key member of the Marcom team to conceptualise and implement marketing campaigns and activities to build and maintain high level of brand awareness• Manage brand's initiatives in digital marketing, social media and out-of-home media• Develop written and editorial content for advertisements• Plan and execute marketing events for leads generation• Work closely with design team in the development of marketing collaterals• Liaise with operations team to carry out in-store, BTL promotions• Ensure KPIs set are met by monitoring and evaluating the effectiveness of campaigns, events and promotions• Tracking and analysis of competitors’ activitiesReason for Leaving: Delay in remuneration during my in-camp training period.

Singapore

• Copywriting, updating and maintenance of the company's website• Monitoring and analysing of the company's online marketing campaigns• Forming strategies and solutions to ensure the company's performance continues improve and grow on Google (SEO, AdWords, Pay-Per-Click)• Performing market research so that the company continues to remain competitive and on top of their competitors• Collecting customer feedback and making improvements in the marketing campaignsReason for Leaving: Wanted to explore other aspects of marketing.

Singapore

• Identify specific keywords to improve the quality score of the website• Develop written and editorial content • Copywriting, updating and improving the website's content• Track readership statistics and formulate strategies to increase readership while reducing the bounce rate

Singapore

• Identify specific keywords to improve the quality score of the website• Develop written and editorial content • Copywriting, updating and improving the website's content• Track readership statistics and formulate strategies to increase readership while reducing the bounce rate

Singapore

• Identify specific keywords to improve the quality score of the website• Develop written and editorial content • Copywriting, updating and improving the website's content• Track readership statistics and formulate strategies to increase readership while reducing the bounce rate

Singapore

• Conduct market research on competitors and trends• Tracking and analysis of competitors’ activities• Develop written and editorial content• Track readership statistics and formulate strategies to increase readership

Bachelor’S Degree, Business Management, 2.6

Diploma, Electronic And Computer Engineering, 3.34

Gce ‘O’ Level, 6 Passes