Shawn Mcdermott

Shawn Mcdermott Email and Phone Number

Director U.S. Lincoln Retail Network @ Ford Motor Company
Dearborn, MI, US
Shawn Mcdermott's Location
Dearborn, Michigan, United States, United States
About Shawn Mcdermott

Developing future CX retailing strategies including preparing the network to transition BEV infrastructure. Preparing the retail network for 2030 and beyond. Strong background in both national and regional marketing, including advertising and communications, social media, 1:1 marketing, television, radio, print, direct mail and digital marketing. Working with agency partners to develop Regional Marketing annual media plans, that included multi-cultural marketing.Develop strong relationships externally and internally to create highly functional teams to foster collaboration and growth.Specialties: Consumer Marketing, Brand Integration, Social Marketing, Event Production, Sponsorship, Earned Media, Technology, Crisis Management, Retail Planning, Product Planning, Market Representation, Action Sports, Mergers and Acquisitions

Shawn Mcdermott's Current Company Details
Ford Motor Company

Ford Motor Company

View
Director U.S. Lincoln Retail Network
Dearborn, MI, US
Website:
ford.com
Employees:
143803
Shawn Mcdermott Work Experience Details
  • Ford Motor Company
    Director U.S. Lincoln Retail Network
    Ford Motor Company
    Dearborn, Mi, Us
  • Ford Motor Company
    General Manager Lincoln Retail Network, Strategy, And Bev Implementation - Lincoln
    Ford Motor Company Jul 2016 - Present
    Dearborn, Michigan, Us
    Developing the future retail strategy for the Lincoln brand for 2030. Lead all U.S. Lincoln Network Strategy, transforming to a brand exclusive luxury network while improving dealer return on sales and throughput that delivers luxury client experiencs. Developing flexibile hub and spoke approaches while testing new retail boutiques in luxury retail entertainment centers while leveraging effortless sales and service processes. Interfaces with the Market Representation field team with the Lincoln Sales and Service general office & field staffs and Retail Network and Consumer Experience Development general office staff relative to franchised Lincoln Network Development.
  • Ford Motor Company
    Retail Network Contracts Manager - U.S. Retail Network And Consumer Experience
    Ford Motor Company May 2015 - Jun 2016
    Dearborn, Michigan, Us
    Oversees the team that interfaces with the Market Area Market Representation field team to develop and execute all franchising business proposals and approved transactions for the US in support of Market Representation related business plans. Serves as the Assistant Secretary for Ford Motor Company for all Ford and Lincoln Dealer Contracts. A resource for the Regional and Market Area field teams and the Ford and Lincoln dealers regarding franchise related issues. Interface with other company components regarding market representation actions and issues to ensure adherence of company policies and state laws.
  • Ford Motor Company
    Franchise Strategy Manager - Ford And Lincoln Sales Operations - Market Representation
    Ford Motor Company Feb 2013 - Apr 2015
    Dearborn, Michigan, Us
    Improving the Retail Experience of the Future.Worked with a cross functional team to improve the Digital Retail Experience at our automotive retailers through technology at the store and the online experience. Connecting the consumer, dealer, and Ford through technology.
  • Ford Motor Company
    Regional Ford And Lincoln Sales And Service Manager
    Ford Motor Company Jan 2010 - Jan 2013
    Dearborn, Michigan, Us
    Responsible for sales, service, and parts operations, marketing and franchising initiatives for the Ford and Lincoln brands in the Miami Region.Oversee the strategy, planning and production of all Regional Marketing advertising and communications, including television, radio, print, direct mail and digital marketing.• Regional Marketing annual media plan, including multi-cultural marketing• Direct marketing campaigns to support sales objectives• Support dealer advertising associations and their advertising agencies. Encourage integration of Regional Marketing messaging in tier 2 and tier 3 advertising• Coordinate messaging with other communications departments such as National Advertising, Public Relations, Interactive Marketing and Social Media
  • Ford Motor Company
    Market Area Market Representation Manager - Southeast Market Ford, Lincoln, And Mercury Sales
    Ford Motor Company Feb 2009 - Dec 2009
    Dearborn, Michigan, Us
    Responsible for Market Representation for the Southeast Market. Atlanta, Charlotte, Orlando, and Miami Regions.Responsible for the development and execution of all franchise transactions which includes appointments, terminations, consolidations, relocations, new facilities for Ford, Lincoln & Mercury franchises.
  • Ford Motor Company
    Regional Market Representation Manager - Atlanta And Charlotte Regions Ford, Lincoln, Mercury Sales
    Ford Motor Company Feb 2007 - Feb 2009
    Dearborn, Michigan, Us
    Distribution network strategy for nearly 400 franchised dealers
  • Ford Motor Company
    Operations Manager - Flm Sales Operations - Southeast Market Area
    Ford Motor Company Oct 2005 - Feb 2007
    Dearborn, Michigan, Us
  • Ford Motor Company
    Regional Operations Manager- Lincoln Mercury Division - Atlanta Region
    Ford Motor Company Oct 2004 - Sep 2005
    Dearborn, Michigan, Us
    Atlanta Region
  • Ford Motor Company
    Ranger And Harley-Davidson F-Series Marketing Manager Ford Division
    Ford Motor Company Jul 2001 - Sep 2004
    Dearborn, Michigan, Us
    Managed the Ranger vehicle line as well as many of the Built Ford Truck alliances. Including the Professional Bull Riders Built Ford Tough Series, Harley-Davidson, and Van's Triple Crown Series.
  • Ford Motor Company
    Houston District Manager - Ford Sales Division - Southwest Region
    Ford Motor Company Jun 2000 - Jun 2001
    Dearborn, Michigan, Us
    Ford Division - Southwest Region
  • Ford Motor Company
    Marketing Manager - Truck Manager Sw Region Ford Division
    Ford Motor Company Jun 1999 - May 2000
    Dearborn, Michigan, Us
  • Ford Motor Company
    Zone Manager
    Ford Motor Company Sep 1994 - May 1999
    Dearborn, Michigan, Us
    Various Zone Manager positions in Ford Division in the Southwest Region and Ford Customer Service Division in the Memphis Region
  • American Bucking Bull, Inc.
    Board Of Directors
    American Bucking Bull, Inc. Feb 2003 - Present
    American Bucking Bull, Inc. (“ABBI”) is dedicated to unifying, developing and promoting the bucking bull industry through pedigree preservation; enhancement and promotion of bucking bull ownership, breeding, and welfare; and development of programs and events showcasing the world’s finest bucking bull stock. The ABBI is registry set up to record and preserve the pedigrees of the world’s premier bucking bull livestock. ABBI is structured to promote participation by those with the biggest stake in the bucking bull industry – the owners, breeders and trainers of the world’s greatest bucking bulls. The ABBI provides an environment where bucking bull breeder’s can introduce and foster the growth of young bucking bulls ensuring the finest animal athletes are available to compete at selected PBR Built Ford Tough, Challenger, Enterprise Rent A Car, and Discovery tour events.
  • The Educational Fund
    Board Of Directors
    The Educational Fund Jul 2010 - Jan 2013
    Since 1985, The Education Fund has worked side-by-side with the private sector to direct resources where they are needed most in Miami-Dade schools. Our mission is to design and implement initiatives to improve our schools and bring excellence to public education in Miami-Dade.The Education Fund's first program awarded mini-grants to classroom teachers. Today, we operate up to a dozen initiatives at any given time, ranging from small grants programs to large-scale school improvement initiatives, all aimed at increasing student achievement.Together, these programs benefit all of the 390+ schools, 22,000+ teachers and 340,000+ students in Miami-Dade County Public Schools.
  • Salute To Education
    Board Of Directors
    Salute To Education Jun 2010 - Jan 2013
    Through a unique partnership with the community in South Florida, the Miami-Dade and Broward County Ford and Lincoln Dealers and Ford Motor Company have awarded over $3.6 million in scholarships to more than 3,800 deserving public and private high school seniors in both counties. Salute to Education, Inc., established in 1994, is a non-profit organization funded through dealership contributions and corporate support from Ford Division, Lincoln Division, Ford Credit and Ford Customer Service Division. In addition, the program receives support from a Scholarship Committee composed of Ford and Lincoln dealers and business, educational and civic leaders who take time out of their schedules to judge the scholarship applications. Community volunteer participation has been an integral part of the campaign's success.

Shawn Mcdermott Skills

Automotive Marketing Sales Operations Cross Functional Team Leadership Marketing Strategy Strategic Planning Sales Management Sales Digital Marketing Leadership Management New Business Development Advertising Competitive Analysis Negotiation Business Planning Vehicles Automobile Customer Retention Product Development Team Building Sales Process Direct Marketing Forecasting Retail Operations Management Dealers Program Management Market Planning Profit Product Launch Product Marketing Marketing Communications Franchising Market Analysis Marketing Management Online Marketing Social Media Team Leadership Brand Management Integrated Marketing Online Advertising Product Planning Sponsorship Mergers Media Relations Action Sports International Business Product Launches E Commerce

Shawn Mcdermott Education Details

  • Unm Anderson School Of Management
    Unm Anderson School Of Management
    Accounting And Human Resources
  • Baylor University - Hankamer School Of Business
    Baylor University - Hankamer School Of Business

Frequently Asked Questions about Shawn Mcdermott

What company does Shawn Mcdermott work for?

Shawn Mcdermott works for Ford Motor Company

What is Shawn Mcdermott's role at the current company?

Shawn Mcdermott's current role is Director U.S. Lincoln Retail Network.

What is Shawn Mcdermott's email address?

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What is Shawn Mcdermott's direct phone number?

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What schools did Shawn Mcdermott attend?

Shawn Mcdermott attended Unm Anderson School Of Management, Baylor University - Hankamer School Of Business.

What are some of Shawn Mcdermott's interests?

Shawn Mcdermott has interest in Education.

What skills is Shawn Mcdermott known for?

Shawn Mcdermott has skills like Automotive, Marketing, Sales Operations, Cross Functional Team Leadership, Marketing Strategy, Strategic Planning, Sales Management, Sales, Digital Marketing, Leadership, Management, New Business Development.

Who are Shawn Mcdermott's colleagues?

Shawn Mcdermott's colleagues are Dineshkumar Sodha, Marco Giulianelli, Robson Oliveira, Silvoney Ferreira Brito, Cameron Daniels, Ibtissam Ghenji, Murray Loomis.

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