Shawn Traylor Email & Phone Number

Washington, DC, US

Washington, DC, US

Los Angeles, California, US

Fairfax | Washington DC | Baltimore | Wilmington, US

• ︎ Provide expert guidance on digital product strategy and organizational development to the executive team at a national drug-prevention non-profit.
• ︎ Co-created early product concepts for a pre-seed AI-powered storytelling startup.
• ︎ Developed and tested a predictive health analytics app concept for the B2B market.
• ︎ Advised CEO of a leading national high-end furniture manufacturer on direct-to-consumer (D2C) go-to-market strategy.
• ︎Conceived, designed, and built AI-powered art, storytelling, and e-commerce site www.speedonmars.com.

Brooklyn, NY, US

• Supercharged client engagements as a freelance senior product leader at the Brooklyn-based experience design and digital marketing agency.
• ︎ Rescued delivery of an over-committed, behind-schedule MVP for a leading global luxury real estate company by injecting product management rigor, winning the client's trust, and negotiating trade-offs.
• ︎ Facilitated a 3-year digital transformation roadmap for Huge Brooklyn's largest client.

Washington, DC, US

• Recruited to lead a turnaround at the Digital Lab, an office that had struggled to gain traction since it was created in 2018 to drive innovation within the Bureau of Global Public Affairs (GPA).
• ︎ Unearthed 3 critical issues during 20+ stakeholder interviews; presented key findings and top recommendations to senior leaders, winning approval to begin implementation.
• ︎ Led the 15-person team in a 3-month collaboration to revamp the lab's mission, services, positioning, marketing strategy, engagement model, and playbook; relaunched the new lab in <1 year.

• Domik was a newco with plans to design and market modern prefab accessory dwelling units (ADUs).
• ︎ Identified a viable beachhead market of more than 160,000 potential customers.
• ︎ Tested and refined hypotheses: interviewed 5 industry CEOs, local officials, and policy advocates;vetted 3 manufacturers; pitched to 5 potential investors; surveyed 80+ consumers.
• ︎ Decided not to move forward based on critical learnings related to the regulatory environment,consumer preferences, projected customer acquisition costs, and lower-than-expected margins.

Arlington, Virginia, US

• Led product and UX as the venture-backed HR Tech startup's first VP, Product; reported to the CEO.
• ︎ Boosted Net Promoter Score by 157% within 3 months of joining the company by introducing features that alleviated user pain points uncovered through data analysis.
• ︎ Grew SaaS Average Revenue Per Account (ARPA) by 20% among enterprise customers in 2018 by launching 2 new products in less than a year.

• K2P is an EdTech startup backed by Pearson Ventures; joined as the second employee; reported to the CEO.
• ︎ Laid the groundwork for a mobile app that increased physician knowledge by 66% in 75% less time by designing and testing a high-fidelity prototype with Mayo Clinic cardiology fellows.
• ︎ Partnered with the CEO to close a 3-year, $1M deal with a leading global health system.
• ︎ Improved on-time release frequency by 90% by introducing formal requirements handoff.

Washington, District Of Columbia, US

• The Advisory Board Company (NASDAQ: ABCO) was a $2.3B global healthcare research, consulting, and technology firm acquired by Optum in 2017.
• ︎ Promoted to Managing Director to continue scaling the population health product portfolio.
• ︎ Directed SaaS product portfolio strategy to realize a 733% increase in Annual Recurring Revenue (ARR) and a 95% average renewal rate over 4 years.
• ︎ Managed 4 product teams, directly managing 8 to 10 product managers and directors.
• ︎ Organized product discovery workshops for 150 PMs, UX, and dev leads from 20 teams
• ︎ Formulated high-value roadmaps based on user input to score a 3.5 out of 4 in customer satisfaction.

Washington, District Of Columbia, US

• ︎ Shattered expectations by leading a dispersed team to deliver a population health SaaS platform adopted by 100+ major health systems, generating $6M in new revenue within six months of release.
• ︎ Formulated high-value roadmaps based on user input to score a 3.5 out of 4 in customer satisfaction.
• ︎ Inducted into the Advisory Board Fellowship in 2012, an honor achieved by fewer than 1% of employees annually.

Mclean, Virginia, US

• ePals was a global K12 EdTech startup that went public on the Toronto Venture Exchange before later merging with Cricket Media; investors included Microsoft, Dell, National Geographic, Ted Leonsis, Mitch Kapor, Steve.
• ︎ Recruited and managed a team of 8 consisting of a director of product management in addition to several product managers, UX Designers, and business analysts.
• ︎ Grew the ePals.com community to 500 global classrooms collaborating through project-based learning.
• ︎ Secured a 3-year Latin America distribution worth $150K in year one by building and launching a Spanish language beta experience in only three weeks.

US

• Venture-backed online health startup that served millions of monthly users – surpassing top competitor WebMD in traffic; Business exited through a merger with Waterfront Media (now Everyday Health).
• ︎ Promoted in 2007 to lead product management for the new B2B division; reported to the COO.
• ︎ Recruited and managed a team of ~10 product managers and senior product managers.
• ︎ Led the product team to design, develop, and launch a suite of employee health and wellness engagement tools for the employer market that generated $10M in first-year revenue.

US

• ︎ Took 5 major features from concept to launch as an early member of the revolutionhealth.com product team.
• ︎ Conceptualized, pitched, and produced the Revolutionhealth.com home page featured in The Wall Street Journal at launch in 2006.

New York, NY, US

• ︎ Invited as 1 of 30 people to participate in a 3-day innovation offsite.
• ︎ Co-invented OpenRide, AOL's first free web browser.
• ︎ Coordinated international launch of AOL’s next-generation desktop client distributed to 20M+ customers.

Master Of Business Administration - Mba, International Marketing And New Venture Management

Ba, East Asian Studies (China Focus)

Chinese Immersion Semester Abroad, Chinese Language And Literature

Summer Institute On Sexuality, Culture, And Society

Post-Baccalaureate Program For Counseling And Psychology, Psychology

Ma In Clinical Mental Health Counseling