Shawn Traylor Email and Phone Number
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Mastery in Product Craft: With nearly two decades of experience, I have honed the art and science of software product management, delivering award-winning, market-leading products for startups and large companies alike. As a leader, I've guided product teams and organizations by staying hands-on, diving into the details and steering the ship with a beginner's mind. I'm passionate about developing strong product managers through mentorship and fostering solid relationships with customers, partners, and colleagues.Igniting Passion and Inspiring Innovation: A thriving culture of innovation is key to achieving success at scale. Over the past decade, I've championed this spirit across various organizations, including companies, nonprofits, and the US State Department. My leadership style is adaptable, leading from the front, back, and middle to nurture a culture of innovation.Key Achievements:- Led a dispersed team to build and launch a market-leading SaaS population analytics platform in just 6 months, generating $10M+ in first-year revenue.- Directed product portfolio strategy that resulted in a 733% increase in ARR and a 95% SaaS renewal rate at The Advisory Board Company.- Boosted Net Promoter Score by 157% in 6 months by introducing user-focused features.- Increased SaaS ARPA by 20% among enterprise customers in a year by launching two innovative recruiting products at Brazen Technologies.Actively Exploring Opportunities: As a seasoned product leader with a proven track record, I am actively seeking the next exciting opportunity to apply my skills and experience in a dynamic and growth-oriented organization. I am eager to bring my expertise in product vision, strategy, and culture to a company that shares my passion for innovation and creating exceptional user experiences.Skills: Product Vision | Product Strategy | Product Culture | UX | Full Product Lifecycle Management | Roadmapping | Innovation Leadership | Mentoring | Agile Methodologies | Organizational Leadership | SaaS | B2B | Enterprise Software | Go-to-Market Strategy | Digital Transformation | Market Research | Competitive Analysis | Cross-Functional Team Management | Customer Retention | Data-Driven Decision Making | Design Thinking | Product-Market Fit | Product Marketing | Product Launches | Product Growth | Scrum | Kanban | Lean Startup | Stakeholder Management | Collaboration | Strategic Partnerships | International Business | Healthcare Technology | EdTech | AI | Mobile Applications | eCommerce | Pre-seed | Startups | Nonprofits | Government
First Principles Catalyst
View- Website:
- firstprinciples.la
- Employees:
- 13
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General Manager And Fractional Product ExecutiveFirst Principles CatalystWashington, Dc, Us
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PrincipalSaioWashington, Dc, Us -
Senior ConsultantFirst Principles Catalyst Jun 2023 - PresentLos Angeles, California, Us
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Volunteer - Reuniting Family LinksAmerican Red Cross Of The National Capital & Greater Chesapeake Region Oct 2023 - Aug 2024Fairfax | Washington Dc | Baltimore | Wilmington, Us -
PrincipalSaio Jul 2016 - Jun 2023▪︎ Provide expert guidance on digital product strategy and organizational development to the executive team at a national drug-prevention non-profit.▪︎ Co-created early product concepts for a pre-seed AI-powered storytelling startup.▪︎ Developed and tested a predictive health analytics app concept for the B2B market.▪︎ Advised CEO of a leading national high-end furniture manufacturer on direct-to-consumer (D2C) go-to-market strategy.▪︎Conceived, designed, and built AI-powered art, storytelling, and e-commerce site www.speedonmars.com.
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Director Of ProductHuge Jun 2021 - Feb 2022Brooklyn, Ny, UsSupercharged client engagements as a freelance senior product leader at the Brooklyn-based experience design and digital marketing agency.▪︎ Rescued delivery of an over-committed, behind-schedule MVP for a leading global luxury real estate company by injecting product management rigor, winning the client's trust, and negotiating trade-offs.▪︎ Facilitated a 3-year digital transformation roadmap for Huge Brooklyn's largest client. -
Entrepreneur In ResidenceU.S. Department Of State Apr 2020 - Jan 2021Washington, Dc, UsRecruited to lead a turnaround at the Digital Lab, an office that had struggled to gain traction since it was created in 2018 to drive innovation within the Bureau of Global Public Affairs (GPA).▪︎ Unearthed 3 critical issues during 20+ stakeholder interviews; presented key findings and top recommendations to senior leaders, winning approval to begin implementation.▪︎ Led the 15-person team in a 3-month collaboration to revamp the lab's mission, services, positioning, marketing strategy, engagement model, and playbook; relaunched the new lab in <1 year. -
Co-FounderDomik. / Newco Apr 2019 - Aug 2019Domik was a newco with plans to design and market modern prefab accessory dwelling units (ADUs).▪︎ Identified a viable beachhead market of more than 160,000 potential customers.▪︎ Tested and refined hypotheses: interviewed 5 industry CEOs, local officials, and policy advocates;vetted 3 manufacturers; pitched to 5 potential investors; surveyed 80+ consumers.▪︎ Decided not to move forward based on critical learnings related to the regulatory environment,consumer preferences, projected customer acquisition costs, and lower-than-expected margins.
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Vp ProductBrazen: Conversational Recruiting Nov 2016 - Apr 2019Arlington, Virginia, UsLed product and UX as the venture-backed HR Tech startup's first VP, Product; reported to the CEO.▪︎ Boosted Net Promoter Score by 157% within 3 months of joining the company by introducing features that alleviated user pain points uncovered through data analysis.▪︎ Grew SaaS Average Revenue Per Account (ARPA) by 20% among enterprise customers in 2018 by launching 2 new products in less than a year. -
Managing Director, Digital ProductsKnowledge To Practice Jul 2015 - May 2016K2P is an EdTech startup backed by Pearson Ventures; joined as the second employee; reported to the CEO.▪︎ Laid the groundwork for a mobile app that increased physician knowledge by 66% in 75% less time by designing and testing a high-fidelity prototype with Mayo Clinic cardiology fellows.▪︎ Partnered with the CEO to close a 3-year, $1M deal with a leading global health system.▪︎ Improved on-time release frequency by 90% by introducing formal requirements handoff.
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Managing Director Of Product ManagementThe Advisory Board Company Jun 2014 - Jul 2015Washington, District Of Columbia, UsThe Advisory Board Company (NASDAQ: ABCO) was a $2.3B global healthcare research, consulting, and technology firm acquired by Optum in 2017.▪︎ Promoted to Managing Director to continue scaling the population health product portfolio.▪︎ Directed SaaS product portfolio strategy to realize a 733% increase in Annual Recurring Revenue (ARR) and a 95% average renewal rate over 4 years.▪︎ Managed 4 product teams, directly managing 8 to 10 product managers and directors.▪︎ Organized product discovery workshops for 150 PMs, UX, and dev leads from 20 teams▪︎ Formulated high-value roadmaps based on user input to score a 3.5 out of 4 in customer satisfaction.▪︎ Led product M&A due diligence on an acquisition worth tens of millions of dollars. -
Senior Director Of Product ManagementThe Advisory Board Company Sep 2010 - Jun 2014Washington, District Of Columbia, Us▪︎ Shattered expectations by leading a dispersed team to deliver a population health SaaS platform adopted by 100+ major health systems, generating $6M in new revenue within six months of release.▪︎ Formulated high-value roadmaps based on user input to score a 3.5 out of 4 in customer satisfaction.▪︎ Inducted into the Advisory Board Fellowship in 2012, an honor achieved by fewer than 1% of employees annually.
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Vp ProductEpals Aug 2008 - Sep 2010Mclean, Virginia, UsePals was a global K12 EdTech startup that went public on the Toronto Venture Exchange before later merging with Cricket Media; investors included Microsoft, Dell, National Geographic, Ted Leonsis, Mitch Kapor, Steve Case, and Steve Arnold.▪︎ Recruited and managed a team of 8 consisting of a director of product management in addition to several product managers, UX Designers, and business analysts.▪︎ Grew the ePals.com community to 500 global classrooms collaborating through project-based learning.▪︎ Secured a 3-year Latin America distribution worth $150K in year one by building and launching a Spanish language beta experience in only three weeks. -
Director Of Product ManagementRevolution Health Mar 2007 - May 2008UsVenture-backed online health startup that served millions of monthly users – surpassing top competitor WebMD in traffic; Business exited through a merger with Waterfront Media (now Everyday Health).▪︎ Promoted in 2007 to lead product management for the new B2B division; reported to the COO.▪︎ Recruited and managed a team of ~10 product managers and senior product managers.▪︎ Led the product team to design, develop, and launch a suite of employee health and wellness engagement tools for the employer market that generated $10M in first-year revenue. -
Product ManagerRevolution Health Jan 2005 - Mar 2007Us▪︎ Took 5 major features from concept to launch as an early member of the revolutionhealth.com product team.▪︎ Conceptualized, pitched, and produced the Revolutionhealth.com home page featured in The Wall Street Journal at launch in 2006.
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Product ManagerAol Jul 2005 - Dec 2005New York, Ny, Us▪︎ Invited as 1 of 30 people to participate in a 3-day innovation offsite. ▪︎ Co-invented OpenRide, AOL's first free web browser.▪︎ Coordinated international launch of AOL’s next-generation desktop client distributed to 20M+ customers.
Shawn Traylor Skills
Shawn Traylor Education Details
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American UniversityInternational Marketing And New Venture Management -
The George Washington UniversityEast Asian Studies (China Focus)
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Ies AbroadChinese Language And Literature
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University Of AmsterdamAnd Society
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Uc Berkeley ExtensionPsychology
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The Chicago SchoolMa In Clinical Mental Health Counseling
Frequently Asked Questions about Shawn Traylor
What company does Shawn Traylor work for?
Shawn Traylor works for First Principles Catalyst
What is Shawn Traylor's role at the current company?
Shawn Traylor's current role is General Manager and Fractional Product Executive.
What is Shawn Traylor's email address?
Shawn Traylor's email address is st****@****inc.com
What is Shawn Traylor's direct phone number?
Shawn Traylor's direct phone number is +120235*****
What schools did Shawn Traylor attend?
Shawn Traylor attended American University, The George Washington University, Ies Abroad, University Of Amsterdam, Uc Berkeley Extension, The Chicago School.
What skills is Shawn Traylor known for?
Shawn Traylor has skills like Product Management, Product Marketing, Product Development, Analytics, Start Ups, Mobile Devices, User Interface Design, User Experience, Leadership, Strategic Partnerships, Marketing Strategy, Management.
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