Shawn Rios Email & Phone Number

Salt Lake City, Utah, United States

Salt Lake City, Utah, United States

Greater Salt Lake City Area

Greater Salt Lake City Area

Responsible to lead the marketing strategy, communications, and plan execution for the Canvas learning management system. Create integrated marketing plans designed to deliver on corporate business metrics. Lead collaboration across the Marketing, Product, and Sales teams to ensure marketing activities supported the corporate growth objectives. Direct the daily efforts of individuals working in various disciplines across the marketing team (creative, production, project management, events… Show more Responsible to lead the marketing strategy, communications, and plan execution for the Canvas learning management system. Create integrated marketing plans designed to deliver on corporate business metrics. Lead collaboration across the Marketing, Product, and Sales teams to ensure marketing activities supported the corporate growth objectives. Direct the daily efforts of individuals working in various disciplines across the marketing team (creative, production, project management, events, channels). Provide strategic documents that are used to kick off campaigns and guide the efforts and planning of the various marketing team members. Develop annual marketing plan, quarterly plans, manage project prioritization, and allocate resources on daily/weekly basis. Manage the annual marketing programs budget and demonstrate fiscal responsibility by ensuring that all dollars spent would contribute to the corporate sales objectives. Show less

Greater Salt Lake City Area

Oversaw daily operations and strategy for 8 accounts with budgets in excess of $25MM annually. Responsible for the development and training of 2 Account Managers who were assigned to my client list. Managed the coordination of campaign strategy across departments (creative, data processing, direct mail planning, media, search, quality assurance and production). Analyzed and presented performance data to each client against established budget and lead generation goals. Developed and implemented… Show more Oversaw daily operations and strategy for 8 accounts with budgets in excess of $25MM annually. Responsible for the development and training of 2 Account Managers who were assigned to my client list. Managed the coordination of campaign strategy across departments (creative, data processing, direct mail planning, media, search, quality assurance and production). Analyzed and presented performance data to each client against established budget and lead generation goals. Developed and implemented a company wide process change resulting in the reduction of waste and the improvement of overall production efficiency. Managed client expectations by establishing realistic timelines, identifying and overcoming obstacles and maintaining a thorough understanding of the client’s brand, market, culture and business objectives. Show less

Greater Salt Lake City Area

Managed and provided training and development opportunities for a team of 8 Client Solutions Managers. Wrote and administered all Client Solution Managers annual performance reviews and conducted bi-weekly 1:1's. Coordinated the assignment of all client accounts based on team members current workload, client needs, and corporate objectives. Worked with individual Client Solutions Managers to resolve client concerns, overcome challenges, and develop strategies to meet client objectives.

Greater Salt Lake City Area

Responsible for generating quality, converting leads for all Ed4Life clients. Work with the team to develop mail plans that are in alignment with client lead goals. Direct lead qualification activities and manage the business performance of the lead generation system. Also responsible to measure, report and analyze results of all lead generation campaigns. Recommend campaign strategies to improve results over time. Identify and capture opportunities for process and performance improvement.

Managed the business for 40% of Datamark’s top ten clients with an annual budget of $12MM. This would include overseeing the search, CPL, CPM, and Direct Mail monthly campaigns. Have also managed and lead the day-to-day operations of three Direct Mail accounts, including Datamark’s largest client which accounted for 8 MM mail pieces per year and $10 MM in annual revenue. This required the management of 3 to 5 campaigns at any given time.

Greater Salt Lake City Area

Maximized sales and profitability of a $6 MM store through proper analysis, sales forecasting, payroll planning, and leadership. Ensured all financial goals were met through product and customer service training resulting in an 83% improvement in Brand credit enrollments, and an 11% year over year Customer Satisfaction Survey improvement. Managed a team of four managers and 50 associates.

Greater Salt Lake City Area

Oversaw the merchandise placement and layout of 100,000 square foot membership club. Managed a stocking crew of 20 individuals from the interview process through the training and performance evaluation. Coordinated, supervised, and performed product inventories for all departments.