Shawn Uy Email & Phone Number

New York, Ny, Us

Oakland, Ca, Us

Oakland, Ca, Us

Design, implement, and contribute to building and optimizing the marketing lifecycle and user experience that leads to maximizing user retention and monetization.Support new asset creation, submitting tickets and gathering feedback to bring the creative collateral from asset finalization to launch.Perform data analyses and develop detailed reporting to illustrate the complexity of listener behavior in an effort to maximize user engagement.Lead development of audience targeting infrastructure, partnering with multiple analytics teams to ensure volume and efficiency requirements are met & proper test/control groups are implemented.Support and work cohesively with performance marketing team on initiatives and ad-hoc projects.Influence prioritization and decision-making within Audience Engagement and multiple analytics teams.

Boston, Massachusetts, Us

Led a high-performing operational marketing team in delivering on a diverse set of objectives aimed at increasing LTV by generating incremental product engagement.Managed the design, development, and execution of channel communications, including emails, app pushes, and in-app notifications.Responsible for channel-level KPIs including reporting on performance and steering a team to deliver on those goals.Worked with product development teams to drive marketing platform and channel capability enhancements that drive channel efficiency and build toward a vision of CRM automation.Promoted an aggressive testing agenda to optimize promotional offerings and reinvestment spend.Researched industry best practices and new techniques that improve our marketing efforts in these channels and maintain internal best practices.

London, Gb

Developed and strategized a creative campaign plan to retain members on two noncompetitive brands.Coordinated with the design, copywriting, wider CRM, BIS and Offer/Incentive teams through Excel and Google Sheets to ensure all promotions and communications are aligned and delivered effectively.Managed presentations with the “Chat”, Customer Support, Design and Player Experience teams to ensure campaigns and promotions are understood and delivered properly.Maintained strict monthly budgeting while testing and developing new marketing tactics to retain members.Analyzed datasets and assessed campaigns through Tableau and Cognos to ensure monthly goals and targets are met.Aligned all campaigns with the proper policies and terms and conditions with the Division of Gaming to ensure all ventures were compliant in the State of New Jersey.Diagnosed and solved any possible technical errors with campaigns and products.An expert on site content, new features, and new products in order to create the best possible campaign plans possible.

London, Gb

Delivered a first class Account Management service to retain our most loyal and valuable VIP’s through a series of various channels such as Calls, SMS, and email.Worked closely with our highest valued patrons as the front-end of our retention team.Built and analyzed reports to acquire potential players to increase monthly actives and revenue, while maintaining a safe and responsible environment.Worked closely with the Promotions and CRM Team to understand and collaborate on any VIP Promotional activity.

San Francisco, Ca, Us

Managed my own opportunities and territories and utilizing online and offline sorces to cultivate new leads and develop a pipeline.Drove the full sales cycle primarily through inside sales such as introductory calls, assess business goals, and closing deals.Adapted product recommendations quickly to suit client needs and handling objections to exceed monthly sales goals.Adapted and overcame multiple challenges to find solutions for all clients ranging from dentists to florists and increase business through targeted advertisement and SEO.Maintained a positive attitude and high energy to continue a fast paced environment and achieve monthly goals. Developed a strong knowledge of Salesforce to maintain a healthy pipeline and maneuver quickly through the platform to deliver a smooth experience.

Tokyo, Jp

Engaged customers with quality service to heighten experience and increase sales.Processed transactions in a time efficient manner to establish a good experience and long-term customers.Maintained work area in terms of cleanliness and hygiene to decrease shrinkage of any sort.Communicated current product features and benefits to customers to increase sales.