Implementing creative strategyPeople development and managementDelivering consistent brand messaging through visual media, content and copy globally

- Management of in-house Creative team - Strategic development and implementation of seasonal and brand content globally- Management of all visual assets across the business- Leadership and people development

Creative lead for both brands including campaign creative and management of brand representation across retail partners globally. - Creative oversight of the marketing function including events, advertising, trade shows, shop-in-shops, video and photo shoot production.- Strategic planning, design and implementation of multi platform seasonal and brand marketing campaigns globally. - Management of the in-house creative function. - Developing and supporting creative for national and global accounts.- Creative support of sales teams, brand representatives and technical trainers globally.- Supporting shop in shop installations and visual merchandising.

Management of the ETI's brand for the delivery of the communications plan alongside managing the planning and delivery of the event series.- Management of brand strategy and reputation planning- Managing delivery of insight series and knowledge transfer - Supporting development of brand and design activities- Protecting intellectual property - Overseeing the delivery of the ETI's digital strategy - Overseeing the maintenance of the ETI's web presence - Supporting the Head of Communications in delivering an internal communication plan- Planning and delivering the ETI's events programme - Management of Brand Communications and Events budget - Agency management across brand, design, digital and events- Mentoring the Marketing Manager- Staff Committee Chair / change comms

Delivering a strong brand identity to reflect the ETI and its operations. Managing online and offline communications activity to create compelling ETI communications for stakeholder audiences. My focus is helping to build, guide and protect the ETI brand with both internal and external audiences. Principle accountabilities include: - Brand Management - Strategy and planning / creation and implementation of Brand and Digital strategies - Content management across all external materials- Integrated marketing campaigns - CMS website management - Social Media- Events- Marcomms budget management- Agency management - Project management- Creative thinking- Internal communications - Change Comms- Staff Representative

The role included supporting the delivery of an integrated brand communications strategy for the ETI. Included brand management, literature design, management of digital media platforms and internal communications. Upholding a unique visual and verbal brand identity to reflect the ETI and its operations.

Daily tasks encompassed a wide variety of design, from creation of product brochures, logos, brand development, product packaging, web banners and more. Involvement in all stages from initial creative to final production. Worked daily with the Adobe creative suite producing drawings ready for production in the Far East.