Product Marketer
CurrentEngaged in marketing and content creation activities for cybersecurity products built by Securden.Key responsibilities include:- Creating and handling marketing collateral including competitor analysis documents, RFP/RFIs, PoCs, and product deck presentations.- Carrying out email, LinkedIn campaigns and promoting Securden over online forums and third party websites.- Writing deeply technical product content such as help documentation, product guides… Show more Engaged in marketing and content creation activities for cybersecurity products built by Securden.Key responsibilities include:- Creating and handling marketing collateral including competitor analysis documents, RFP/RFIs, PoCs, and product deck presentations.- Carrying out email, LinkedIn campaigns and promoting Securden over online forums and third party websites.- Writing deeply technical product content such as help documentation, product guides, troubleshooting tips.- Writing marketing and website content in the cybersecurity & SaaS space: blogs, white papers, landing pages, feature pages, knowledge base artices.- Analyzing audience engagement and gathering conversion insights with Google Analytics. Carrying out SEO research and writing pages to rank and drive organic traffic.- Carrying out competitor analysis, studying prospects, and providing insights to keep up with market requirements. - Providing In-UI text such as feature names, titles, headers, and contextual help text for all products. Show less