• Oversaw all sales of bags, protective cases, and accessories in K-12 school districts, IT departments, and the Collegiate/University market; maintained relationships with distributors to facilitate execution of bids. • Engaged with buyers and key decision makers with Collegiate Independent Bookstores and Department Heads, leveraging communication skills to establish new qualified leads and a growing book of business. • Acted as a licensing subject matter expert (SME), completing the required channels and collegiate programs to successfully submit documentation and obtain special permissions. • Performed in an autonomous capacity, taking initiative to pursue new leads through meticulous discovery and relationship building with a funnel of interested clientele. • Facilitated all aspects of tradeshow participation, including site management and customer engagement.

• Maintained responsibility over all eCommerce and special market sales, leveraging innovative methodologies to drive profitable growth with substantial results. • Contributed to a team-oriented process, acting in cross-functional collaboration with marketing, inside sales, outside sales, and other opportunities to coordinate a unified effort. • Acted as a liaison between website and manufacturer to assist in the distribution of small electronics, creating product builds instead of lists. • Systematically managed pricing and inventory expectation, ultimately ensuring that prices aligned with customer demand and manufacturing cost.

• Oversaw commercial vehicle product sales and marketing within the West Coast region, managing the development of new independent and fleet business accounts; maintained warehouse inventory of over $1M to facilitate a continuous operation. • Forecasted quarterly sales for the region, executing order process from entry to delivery in order to ensure seamless execution of client requests. • Coordinated with engineering teams to provide required information to compile CAD designs of vehicle interiors for use in customer presentations; prepared innovative solutions to drive success.

• Managed independent retailer accounts across the West Coast and Canada, successfully facilitating sales of European high-end baby strollers and accessories. • Organized a complete suite of aspects related to trade show and special event participation, including inventory preparation, floor design, budgeting, insurance, scheduling, transportation, and lodging. • Created and maintained relationships with bloggers to increase product reviews and write-ups that contributed to improved product exposure and customer interest. • Facilitated celebrity seeding and gifting suite participation for expecting parents in Los Angeles during award seasons to further drive brand recognition and popularity.