2023 Q3 - 491% - Ramp periodAward: SMB Rookie of the year2023 Q4 - 142%2024 Q1 - 106%

-Acquired and operated two F45 Franchise Training studios in the Toronto region. -Responsible for creating systems for sales, customer success, marketing, program implementation, human resources, and finance. -Group memberships/membership bundles are targeted at local businesses, average deal size of $25k. -Generated a comprehensive list of local businesses within a 5km radius of locations. -Conducted targeted sales efforts defining Ideal Customer Profile titles (CEO, CHRO, VP of Employee Experience), identifying leaders, and prospecting within specific companies aligned to F45 values. -Executed a consultative sales process following opportunity generation that included in-person pitch meetings, comprehensive discovery, and customized proposals for businesses owners. -Largest group membership deal was $50k with an accounting firm.-Individual memberships are marketed towards the broader population, average deal size $4k. -Built and managed in CRM list of 11,000 contacts from databases, email list, and content downloads. -Connected with prospects and generated opportunities through calls, emails, and event-based marketing. -Successfully closed over 2,300 introductory offers and built process to convert them into long-term clients. -Maintained an impressive lead to trial conversion rate of 55%, surpassing the industry benchmark of 30% -Sustained a trial to membership conversion rate of 72%, exceeding the industry benchmark of 60% -Effectively managed a team of 19 employees, including 5 full-time, 3 part-time, and 11 independent contractors.-Achieved remarkable revenue growth of 85% in year 1, 67% in year 2, and 70% in year 3. -Set a record for the highest pre-open foundation membership sales within F45’s Ontario network.-Skillfully negotiated lease and loan repayment terms to ensure business survival during the pandemic.

-Oversaw and managed client relationships, production team coordination, and creative plan/asset development.-Translated client briefs into comprehensive multi-channel marketing plans.-Collaborated with subject matter experts to develop spec work, go-to-market strategies, and pitch materials.-Conducted client presentations, securing buy-in and equipping stakeholders to internally promote our approach.-Resolved objections and facilitated compromise on creative work to align with client preferences and streamline production timelines. -Achieved a 95% success rate in selling creative work on the first pitch.Clients: Manulife, Sleeman, Sapporo-Worked on the go-to-market strategy & creative communications planning for Manulife's Masterbrand for launch in 2019, while effectively learning about building a brand in the modern media landscape. -This also included creating all value propositions & reasons to believe uncovered through data & analyzing key insights.-Repositioned Manulife Bank's brand for the mass consumer, in a competitive Canadian landscape to push customer acquisition & hit key marketing objectives of market share, engagement, & sentiment.-Launched a brand positioning refresh for Sleeman in 2019, from consumer research (qualitative & quantitative) to the communications plan in order to increase brand relevancy and reappraisal.-Redesigned the full suite of Sleeman's brand packaging to align with the latest position of the brand & it’s desire to be more relatable by the target audience.-Managed & executed the Sleeman Clear 2.0 multi media campaign, driving growth in share of volume by 20%.

-Successfully managed the creation and launch of the new Rogers brand platform, "Make More Possible," extending its reach across all business units. Effectively unified marketing efforts and inspired both employees and consumers.-Acted as the key point of contact for the Chief Marketing Officer, head of wireless, and cable, establishing and nurturing relationships with C-level executives to help them achieve their goals.-Led the brand refresh for Rogers NHL GameCentre Live to Rogers NHL Live.Completed Google's DigitalU:-Insights & Search-Programmatic-Digital Video-Measurement

Clients: Rogers Communications (Wireless) -Executed several integrated marketing campaigns & sponsorship campaigns for Rogers with a heavy volume of deliverables.-Executed a massive omni-channel World Cup of Hockey marketing campaign for Rogers, which included an innovative AR board to promote a Gift with Purchase.-Built rich test-and-learn elements in device campaigns while optimizing and sharing results with the broader team.

-Executed strategic tasks within campaigns, including timeline management, market research, competitive analysis, and media buying, resulting in successful campaign outcomes. Clients: KAO (John Frieda, Jergens & Bioré) / Great-West Life / NHL / Koodo Mobile-Established a firm understanding of 3 distinct industries: Beauty, Finance, and Telecommunications.-Successfully coordinated and executed Biore's 2015 integrated multimedia “Free your Pores” campaign. As well, John Frieda's 2015 digital campaign that included eBlasts, digital banners, videos and community management.-Involved in Biore and John Frieda's 2016 integrated communications planning, including new product launches and social strategy.-Sourced new agency partners that led to efficiencies and added value for the John Frieda brand.-Assisted in a brand launch for Great-West Life that included a website launch, print, TV, out-of-home, and social / digital touch points.-Worked on the NHL #MyPlayoffsMoment, which got industry wide recognition and support from fans and non-fans for its relatable entertainment value.-Executed and coordinated several multi-media campaigns for Koodo Mobile, while assisting the social team in content development and community management.-Within a very entrepreneurial environment and constant moments of flux, assisted in setting up standards and processes for the new agency, Camp Jefferson.-Part of the prospecting team to seek new business and assistance with research in pitches.

CPG Clients: Maple Leaf Foods - Nabisco - Gü Desserts - IÖGO - Campbell Soups

Clients: Vaughan Mills Shopping Mall - Fallsview Casino - LCBO - Cougar BootsIndustries: Entertainment - Retail - Fashion- Successfully executed LCBO's 2013 fall retail campaign- Assisted in establishing workflow processes for new clients- Supported the execution of a print campaign for Cougar Boots'​ Trade Magazine- Participated in an OOH campaign for Fallsview Casino- Worked closely with multiple partner agencies to launch Vaughan Mills' additional wing

-Selected for a fast-track leadership program within an International 5-star luxury hotel group that prepares trainees for a managerial position. Underwent a comprehensive program that included hand-on experience, workshops and project participation-Rotated within different departments including Sales & Marketing, HR, Finance, Operations and Security-Worked closely with a Digital Media & Marketing company to implement Hotel’s Digital & Social Media strategy -Part of Task Force team supporting the expansion of Rosewood Hotel Group into Beijing MarketAchievements: -Improved hotel ranking on TripAdvisor by stimulating a presence within Social Media-Top performer for two months in up-selling to corporate guests in Executive Lounge-Increased bar revenue by 18% from previous months by training staff on up-selling

-Revamped the organizational structure to develop a marketing team for clientele expansion-Developed marketing plan to expand client base using technology and Social Media-Created business English lesson plans to ensure mature student success, resulting in repeat business

-Targeted new business opportunities and formed a successful customer retention program-Dealt with clients from product inception to product delivery. Including, personalizing products, collecting payments, providing customer service and handling complaints-Implemented a marketing strategy that lead to an increase in sales: 30% growth within 6 months after implementing new strategy