Shayan Khan Email & Phone Number

Dubai, Ae

Dubai, Ae

Dubai, United Arab Emirates

• Executing impactful trade marketing campaigns and brand activations for Basmati, Steam, and White Rice products in GCC except KSA.• Managed a substantial AED 150 million annual portfolio, devising GTM strategies for key brands like IG Classic, IG Super, NJ Regular, and NJ Premium.• Achieved impressive growth rates of 22% in the modern trade (MT) sector and 17% in the lower trade segment through effective spend management.• Leveraged Nielsen Data, Carrefour, Lulu, and SCS EPOS insights to pinpoint opportunities, aiming for increased weighted distribution and value share.• Oversaw multi-channel investments and controlled budgets for sales and promotionsin the UAE.• Conducting comprehensive competitor analysis via market visits, evaluating prices, promotions, and tracking flyer features.• Orchestrated successful new product launches and comprehensive ATL/BTL marketing campaigns, including social media strategies.

Managed the largest category of Oils and Fats generating an annual revenue of 350 Million along with 100 million in Poultry and 40 million in Culinary.Achieving significant growth with 16% GOLY for Noor and 28% for Sunny in Traditional Trade.Leveraged EPOS data from Carrefour to forecast Sales Outlet-specific sales in Fresh Chicken, reducing GRV by 6%.Successfully expanded Condiments coverage by strategically mapping existing Oils outlets in Groceries.Collaborated with Sales Department by conceptualizing promotional activities and generating offers for major accounts.Conducted comprehensive sales analysis and future volume forecasts to drive profit maximization.Conducted market visits to monitor competitors, ensuring up-to-date knowledge of market trends.Contributed to budgeting and forecasting, enhancing accuracy in financial planning.Regularly tracked distribution and sales performance, ensuring strategic insights.Formulated Sales and TMI Annual Operating Plans aligned with top management objectives.Managed Trade Spends and allocated A&P budget across diverse channels.Monitored Weighted and Numeric Distribution, Coverage, and Effective Coverage to optimize distribution reach.

Led the development and execution of strategic in-market programs designed to improve market share, enhance customer satisfaction, and boost productivity performance.Planned and reviewed annual trade spends, focusing on identifying efficiencies to deliver a healthier bottom line while maintaining necessary expenditures.Collaborated with both internal and external stakeholders to develop Joint Business Plans for top customers, specifically targeting Carrefour and Lulu, which collectively contribute up to 40% of the company's revenue.Defined execution standards for key customers, including the revision of Minimum Stock Levels (MSL) and the optimization of in-store merchandising fundamentals such as securing prime gold locations, identifying hot zones, ensuring eye-level primary blocks, and maximizing share of shelf.Built persuasive customer selling stories supported by comprehensive sell-in and sell-out data.

Gurugram, Haryana, India

• Partner with the Sales team in devising strategic trade initiatives & and trade-related activities• Analyzing & and reviewing market response/requirements and strategizing product plans for accomplishing business goals.• Monitor market share performance of the brand across various markets and implement area-specific plans• Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats• Strong strategic thinking and excellent communication skills enable you to work across, and engage with internal and external teams.• Business planning and analysis for assessment of revenue potential in business opportunities.• Creation of brand positioning platforms and generation of effective communication plan• Developing annual brand plans in partnership with the sales and insight teams, Leading cross-functional innovation teams.• Media Planning and Buying, Exposure in Vendor Management• Provide Brand Strategy inputs: Develop an annual broad Marketing plan & and execute• Product Promotions, Developing & and refining a brand's in-store demonstration program.• Deliver on Market shares, budgets and business goals.