Shay Bar-Chen Email & Phone Number

Israel

☑ Led the implementation of AI Features & tools and new AI-driven workflows, (Open.AI API, ChatGPT, Google Gemini, Copilot and more)☑ Mentoring employees to refine strategies and achieve superior outcomes by using AI ☑ Define and execute the product vision, developing strategies aligned with company goals and fostering cross-department collaboration.☑ Enhanced customer engagement and lead conversion by optimizing user journeys using Microsoft Dynamics 365.☑ Led cross-functional teams to develop and implement product-led growth strategies that increase product adoption, conversion, customer retention, and revenue.☑ Recruited, mentored, and led a high-performing team of product managers, designers, and analysts to drive continuous optimization and innovation.☑ Held full accountability for analyzing user behavior from initial engagement through to conversion to paid customer.☑Oversaw the strategic planning and deployment of marketing product features for both web and mobile platforms (iOS & Android), with a strong focus on leveraging technology to drive substantial business growth.

Israel

■ Responsible for SEM database and development among with BI department■ Work with internal teams, multiple departments, and stakeholders to obtain an in-depth understanding of Google Adwords products and marketing automation.■ Led the implementation of SEM business and user analytics, utilizing data for improved decision-making organization-wide.■ Founded iFOREX's Marketing Product team

Israel, Tel-Aviv

■ System analysis of NeoGames cross-platform products: Backend application, Bonus and Promotion mechanisms, CRM tools, Reports etc.■ Analyz customer requirements and identify gaps between client requirements and existing product functionality.■ Writing feature and requirements documents - BRDs, PRDs ■ Working closely with multiple departments - CRM and Analysis, B2C, Compliance and Support, Technologies, etc.■ Escorting the products in its whole lifecycle until launch and managing the ongoing analysis and optimization phases

Israel

Product manager of Edge.BI – A data-driven software for online advertising.This product provides the ability to analyze digital advertising channels with CRM and sales data such as Salesforce, Google, Yahoo, FTP, and more.This advanced product offers two platforms :■ Analysis platform – provides the capabilities for sorting, merging, grouping, and filtering across channels, ads, countries, and topics, and getting alerts.■ Configuration platform – provides the capabilities to configure the account settings such as alerts threshold, unique selling points, and more._________________________________________________________________________________While working at Edge.BI I have taken a place in the following roles - ■ Develop the strategy that takes the product through the entire life-cycle from concept, and design development to market launch. ■ Develop product requirements for current and future features by conducting market research supported by ongoing visits to customers and non-customers.■ Participate in the Pre-Sales and Post-Sale process to understand customer business and technical objectives and product requirements. Design and develop innovative solutions to customer requirements (Among our clients -Easy Forex, Lembex, 888 Holdings, and more).■ Overall responsibility for Product Integration and strategic planning with 3'd party API's such as Google, Salesforce, Facebook, Yandex and more.■ Inspection, selection, and implementation of Mobile applications (Android, IOS )■ Work with multi-functional teams across the company, including R&D, QA, Marketing, Biz Dev, and other product teams.■ Manage a team of 6-10 employees whose aim is to ensure successful customer product experience ( Production manager, Developers, QA )■ Report to Edge.BI's CEO.▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁

Israel

■ Defining, Developing and implementing a Production Management Suite.A real-time alerts system that provides alerts on API's errors, Data validations and integrity.This suite has provided 80% time-saving in daily data checks.■ Responsible for programming and producing software features with high standards, throughout all elements of the production from getting the requirements analysis to product delivery.■ Developing system features and maintenance using design patterns architecture■ Design and execution of manual and automatic tests for a business workflow mapping software product■ Responsibility for the system integration and configuration▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁

Israel

■ Providing outsourcing IT support for organisations such as BDO ( Ziv Haft )■ Planning, deploying and managing IT infrastructure solutions.▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁

Israel

■ Direct Managing of sellers support team which includes 10 employees■ Providing service to company employees and Orange sellers