WHAT I DO: I provide an outstanding selection of paints and finishes for Israeli customers. Despite the vibrant creative spirit within Israel's design world, paint has often become an afterthought. I founded Studio 84 Paints to change the conversation and introduce new paint concepts to an Israeli audience. Choosing a paint is about far more than colors and shades. It's a question of lifespan, durability, and added value. Studio 84 Paints presents not only a broader range of colors, but also innovative developments like SCUFF-X® – a specially developed professional paint that's resistant to dirt, stains, mildew, and abrasions. We're committed to promoting eco-friendly choices that are better for our natural world, as well as healthier for families and people everywhere. WHO I WORK WITH: We supply top quality paint and finishing solutions for residential, institutional, and commercial needs.WHY IT WORKS: Since 2011, we've been the official importers of exclusive international paint brands including Ralph Lauren and – since 2015 – Benjamin Moore, the #1 choice for interior designers. These paints already adorn hundreds of thousands of homes and businesses worldwide, including major hotels and retailers like the Hilton, IKEA, H&M, Gap, and more. Today, they are introducing a new professional standard to the Israeli market. WHAT MAKES US DIFFERENT: We're transforming the Israeli design market, offering paint solutions that surpass the competition in terms of premium quality, variety, and added value. Paint should be far more than a color on a wall. It shapes every environment and all our daily experiences, making homes and workplaces a vibrant, enjoyable setting for countless stories.HOW IT WORKS: Visit our showroom – The Paint Store, at 33 HaHashmal Street, Tel Aviv – to experience the incredible variety of paints and colors we offer and to discuss your needs with our expert team. READY TO TALK? Reach out to me here, or contact me at shay@s84p.co.il