✨️ Shaye P.

✨️ Shaye P. Email and Phone Number

Chief Marketing Officer @ HEX
Melbourne, VIC, AU
✨️ Shaye P.'s Location
Melbourne, Victoria, Australia, Australia
About ✨️ Shaye P.

Hi 👋 Shaye's here.I'm a creative, branding and marketing strategist with 16 years experience growing over 250 businesses across Asia Pacific. A startup veteran (5 startups of my own) and an expert in brand growth and expansion (including acquisitions), working across multiple industries from SaaS, Education, EdTech and Creative Agency.People talk to me about how to grow the business, find new ideas, identify gaps, and fix problems.Over the years, I have developed a niche in 'getting people out of sticky situations' – in both personal quests and business.🇦🇺🇹🇭 My journey to Melbourne, Australia as a first-generation Thai migrant had a stopover in New Zealand, where I was an international student in high school. My lived experience navigating the expectations of traditional Asian cultural norms – while seeking out a creative, rewarding career – led me to create Big Sister and Transformetion Australia (yes, it spells that way 😆), powerful online communities of 75k young international professionals.As Head of Marketing Strategy at HEX, a for-impact EdTech company that delivers life-changing experiences for learners, I help scale the vision of getting more learners ready for the exponential future. Through my work at HEX, Big Sister and in my volunteering life, I mentor and empower young people in their careers and support entrepreneurs through personal stories, practical advice and cultural translation.My background is in Communication Design, I am a regular speaker and guest lecturer, and I sit on the advisory board of SAAR Media & Entertainment, a boutique marketing agency in Melbourne.----Telstra Business Awards Finalist (Marketing Excellence), 5 Startups, Two-times Victoria’s Most Innovative and Trusted Digital Marketing Agency in Victoria.----Summaries of experiences:- Over 16 Years in Traditional Marketing (prints, offline, strategies)- Over 16 Years of Communication Design & Branding- Over 14 Years of Digital Marketing Experience (9 years Leading Marketing/Creative Team)- Over 10 Years of Event planning & PR- Over 15 Years of Teaching (Adult Learning, Language, Vocational)I've worked at one of Global's leading eLearning solutions providers, where we offer service to a wide range of industries from small businesses to iconic international giants like Electronic Art (EA), Nissan, Nonprofit, RTO, education & government sectors.I've won over 30 awards for companies I worked for, improving retention and client relationships, PR opportunities (Foxtel, Nine Network, AFR, ABC, SBS), event management, and everything in between.

✨️ Shaye P.'s Current Company Details
HEX

Hex

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Chief Marketing Officer
Melbourne, VIC, AU
✨️ Shaye P. Work Experience Details
  • Hex
    Chief Marketing Officer
    Hex
    Melbourne, Vic, Au
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  • Hex
    Head Of Marketing Strategy
    Hex Sep 2022 - Present
    Melbourne | Singapore | San Francisco | The World, Au
    We provide an innovative education programs for the new generation looking to discover the next step in their career.HEX is changing the face of business and tech leadership – by training up future startup founders, social activists and corporate innovators and giving them the skills, tools and brain hacks they need.‍
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  • Saar Media & Entertainment Pty Ltd
    Head Of Marketing
    Saar Media & Entertainment Pty Ltd Mar 2019 - Present
    Melbourne, Victoria, Au
    Besides from leading creative, I am also acting as Marketing strategist lead for the agency. Providing consultation to clients and guiding the team on projects.I work directly with the CEO to support the company's growth.In 2021, I have hired and grew the team by 50% and able to support the company with over 11 new business launches.
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  • Saar Media & Entertainment Pty Ltd
    Head Of Creative
    Saar Media & Entertainment Pty Ltd Mar 2019 - Present
    Melbourne, Victoria, Au
    Merging my freelance business with SAAR Media started in 2019.This is an opportunity for me to continue my support for small to medium local businesses looking for a creative expert to help grow their brand, increase their leads and sales.We're an expert in:- Creative branding- Landing pages- Website building- Social Campaign (Paid & Organic)- Social Scheduling- Photography- Video Editing- Creative Corporate Documents (Tender & Proposals)As a Head of Creative, I am responsible for: - Build customer journey campaigns that convert (28%+)- Oversees branding guideline- Finding suitable solutions for clients while staying within budget.- Giving the advice to account managers and clients- Build a team for projects and hire freelancers- Create and approve creative work including design, media and copies
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  • Big Sister Australia
    Co-Owner
    Big Sister Australia May 2021 - Present
    Big Sister Australia is one of the largest social media community sites for the Thai community and the #1 source for overseas living.Founded in 2015, the community page has grown into over 72,000 followers looking for inspiration on lifestyle and mentorship.I have been invited to join in mid-2021 to support International graduated students and the Thai community as a whole who might be looking to relocate to Australia.
  • Ecreators By Open Lms - Elearning Innovation Provider
    Marketing Director
    Ecreators By Open Lms - Elearning Innovation Provider Apr 2021 - Aug 2022
    Raleigh, North Carolina, Us
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  • Ecreators By Open Lms - Elearning Innovation Provider
    Marketing Director
    Ecreators By Open Lms - Elearning Innovation Provider Sep 2020 - Aug 2022
    Raleigh, North Carolina, Us
    eCreators joined forces with Open LMS to create the largest open-source service & eLearning provider in the world in 2020. Our team has grown from the small elite team in Melbourne to a truly global organisation with over 150 employees worldwide.Our mission is to provide end-to-end eLearning solutions for everyone!We offer Industry-leading LMS support and consultation that keeps you aware of the latest eLearning trends, best practices, and the best ways to maximize your training programs.Whether you are moving your business from a traditional physical format to an online environment, adopting a blended learning model, or looking to go completely remote, Open LMS can help you rise to any challenge. You will be supported by our award-winning customer success team who will enable & encourage you to use your LMS to its fullest potential.Being a part of the Marketing Team, I help look after the overall branding exposure for Open LMS, working closely across multiple teams to bring innovative solutions to our customers and prospects.
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  • Ecreators By Open Lms - Elearning Innovation Provider
    Marketing Manager, Apac
    Ecreators By Open Lms - Elearning Innovation Provider Jul 2020 - Aug 2022
    Raleigh, North Carolina, Us
    As the Marketing Manager, APAC at Open LMS, I play a role in shaping and creating our marketing strategy, brand and coordinate with colleagues across the globe to drive business success, market transformation and inspire a generation of EdTech organisations.
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  • Ecreators By Open Lms - Elearning Innovation Provider
    Marketing Manager
    Ecreators By Open Lms - Elearning Innovation Provider Dec 2018 - Aug 2022
    Raleigh, North Carolina, Us
    eCreators by Open LMS is the largest moodle provider and creator of the extended Learnbook experience for LMS in use by hundreds of global organisations.They’re experts in Instructional Design, Learning Management Systems (LMS), bespoke and rapid content development and the latest in VR, AR and other eDtech hardware. They set the standard for Ed-tech innovation and are highly sought after by corporate, government and NGO’s.I'm the first Marketing person they have ever hired in the company.As a Marketing Manager, my responsibilities included;- Create team's goal and KPIs- Create & Manager campaign strategies- Generate more awareness and trends for the business- Oversee branding quality (2 brands)- Support sales team with different materials in a different format, digital and prints- Design landing page that converts- Social medial strategist and marketing- Project coordination with different partners, internal & external stakeholders- Marketing Analytics- Event management- Bring in new innovation and improvement- Create inbound marketingContent Marketing:- Create contents for social media branding, artworks, infographic, advertising, blogs and social posts- Support copywriter with the contents, providing guidance and drive improvement of the contents- Create suitable contents on landing pages and advertising- Be apart of building SEO and GoogleAdsOperations:- Single point of contact when it comes to external services and partners (prints, event, co-campaign, providing artworks) keeping relationships in order to get the best quote on the budget and tight timeline, negotiate the materials
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  • Learning Technologies Group Plc
    Marketing Director (For Open Lms)
    Learning Technologies Group Plc Sep 2020 - Aug 2022
    London, England, Gb
    Learning Technologies Group (LTG) is a portfolio of award-winning education-related businesses, each specializing in different aspects of lifelong learning.Open LMS is a part of Learning Technology Group plc, an industry leader in the workplace digital learning and talent management market that has been recognized as a strategic leader in Digital Learning in the 2021 Fosway 9-GridTM for the 5th year in a row.
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  • Self-Employed
    Thai Language Teacher
    Self-Employed Oct 2009 - Apr 2022
    With my love for education and passion to share my culture, I have been running Thai courses since 2009. Started accidentally when I was asked by one of Sydney's most trusted Language schools to 'give it a try on creating my curriculum and course outline - I've never looked back.I have taught large classes, small groups, corporate (Honda) and individual classes through both in-person and online.My ability to connect with each students' experiences, linking cultural aspects are some of the reasons why I'm able to do this for so long.My expertise lays in teaching adult students the ability to speak and understand Thai while creating their sentences.
  • The Coaching Institute (Tci)
    Senior Brand & Marketing Campaign Leader
    The Coaching Institute (Tci) Jan 2016 - Dec 2018
    Melbourne, Victoria, Au
    We are Australia's Best Life Coaching Institute.Helping people everywhere to achieve their highest potentials.As a Senior Brand Marketing Designer, my responsibilities included;- Oversee the brand and have a good understanding of our target audiences and design principles- Create artworks for clients and brands under TCI (both prints and digitally)- Create event funnels and campaigns for both prospects and students- Support sales team with different materials in different format, digital and prints- Design landing page that converts (as high as 36% conversion rate each campaign)- Create lead magnets and social media advertising that (convert above 40%)- Generate over $80k in a day result through online campaign webinar funnel- Create a successful advertising campaign under $6/CPC for $30k/client- Support events by creating materials and merchandises- Creating new campaigns- Design web pages- Design landing pages (as many as 15 pages/week)Content Marketing:- Create contents for social media branding, artworks, infographic, advertising, blogs and social posts- Support copywriter with the contents, providing guidance and drive improvement of the contents- Scheduling social posts with new design artworks and working closely with copywriter to create engaging piece- Create suitable contents on landing pages and advertising- Keep track on ManyChat, customer service and feedback to bring improvement into the team- Be apart of building SEO on different pages, adwords, google ads and when create new pagesOperations:- Build and keep relationships between Internal Stakeholders and External Stakeholders in order to achieve the end outcome- Single point of contact when it comes to Prints, providing artworks, keeping relationships in order to get the best quote on the budget and tight timeline, negotiate the materials- Work closely with compliance to keep the materials up to date
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  • Ants Magazine
    Creative Executive / Marketing Coordinator
    Ants Magazine Apr 2014 - Dec 2016
    A non-profit organization based in Melbourne for the Thai community create a creative magazine monthly for people with Australian news, events, advertising and interesting columns.This is a volunteer job and I do not get paid for the role.However I have a strong passion for working with Magazine or Print Publications - for that, I want to learn more regardless of not making income out of it.Role included;Graphic Design-Createa cover for the magazine- Create advertising pieces for clients- Help with layoutsMedia Executive- Look after clients- Arrange a suitable advertising space that suits their budget- Look for new clients that could benefit from the advertising with us
  • Sydney Digital Publishing
    Co-Founder & Head Of Creative
    Sydney Digital Publishing Nov 2010 - Oct 2015
    (Now Sold) Sydney Digital Publishing provides a 'one-stop' premium design service and production to a customer all around Sydney, especially the CBD area.In early 2011, SDP has changed into a creative studio where we do not only provide a printing product, but also digital media and more into a design service.Role included;- Lead Marketing ActivitiesLeading any brand marketing activities, especially on external partnerships with other organisations from Hospitality, Events, Education and more.- Design Concept DevelopmentDesign research for the best marketing strategies, create a brand based on those strategies and budget to meet customers' needs.- BrandingCreate a brand for business, product, service to help them succeed in the industries- Marketing Design (Communication Design)Design a campaign that suits the strategies, including research on each business competitor to lead and create a successful design.- Internship Assistance ProgramLook after new interns, providing them with a quest and also guiding them along the way- Production ConsultantDeveloping a close relationship with every client is a very crucial thing to do for designers, just because we need to provide the best solution we possibly could, for both the product works and the result to be at its highest quality and satisfaction.I'm currently working with the team from Melbourne and expanding our opportunities to grow more into a different state.
  • Wells International College
    Graphic Design And It Trainer
    Wells International College Nov 2011 - Oct 2012
    Formally known as: Windsor Institute of Commerce has grown more into Technology education, where they offer students courses such as; IT management, Website Design, Basic Graphic design, etc for those who want to study Certificate to Diploma.I have a chance to work as an IT trainer, delivered subjects such as; Multimedia Management, Graphic Design, Website Design, Introduction to Photography and more.Assign students works, assessment and the ability to manage and advice based on students/classes circumstance have grown during the time I worked there.My understanding towards Australia's education systems also increased more by involving in this college.
  • Sydney Language Solutions
    Marketing Manager, Thai Language Teacher And Course Designer
    Sydney Language Solutions Nov 2008 - Aug 2012
    Sydney, Nsw, Au
    Sydney Language Solutions is a company providing language solutions to ALL individual and corporate clients who need/interest in learning other languages.I started working there as a volunteer as an Administrator at SLS and later got assigned on to be a Marketing Officer. I have learnt a lot towards how marketing in a real co-operation company works and need to do. My skills in office has increased and I have found my capacity to multi tasks, the natural talent in marketing and people skills.Having said that, without a help of my Director, who kindly guided, taught me through all the processes and who also encouraged me to keep pushing my ability - I would never gotten that much.I have accomplished several tasks/marketing goals during those times I worked there as an All-Round Admin.Work included:- Answering Telephones / Get msgs from machines- Give Quotes to clients- Contact translators / teachers / clients- Create a marketing campaigns / designs; * Email marketing - newsletter * Posters- Marketing; mail merge to send letters to different agents- Database; Entered all the clients/agents numbers and contact for future use- Assist teachers and students; help print out materials and guide new students through timetables- Student Service; print out certificate, check their finishing dates, provide sources if neededAnd other basic Admin works around the office.---------------------------------------------------------------Later on, I had to leave SLS due to my Master Degree study, but I still keep in contact with my Director, and continued to help time to time.She has approached me to become a Thai teacher, since I have some experienced in tutoring back in Thailand and New Zealand (I wrote Blog as well for New Zealand's education agency in Thailand to guide people who interested to send their children aboard).Now I'm currently working as:- Thai Language Teacher from Beginner - Advanced. - Writer of the workbook that use by SLS.
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✨️ Shaye P. Education Details

  • Billy Blue College Of Design
    Billy Blue College Of Design
    Communication Design
  • Australian Institute Of Management
    Australian Institute Of Management
    Project Management
  • Cquniversity
    Cquniversity
    Creative Enterprised
  • Griffith University
    Griffith University
    Graphic Design

Frequently Asked Questions about ✨️ Shaye P.

What company does ✨️ Shaye P. work for?

✨️ Shaye P. works for Hex

What is ✨️ Shaye P.'s role at the current company?

✨️ Shaye P.'s current role is Chief Marketing Officer.

What schools did ✨️ Shaye P. attend?

✨️ Shaye P. attended Billy Blue College Of Design, Australian Institute Of Management, Cquniversity, Griffith University.

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