Erin Shay

Erin Shay Email and Phone Number

Senior Performance Marketing Manager at LaCrosse Footwear Incorporated @ LaCrosse Footwear Incorporated
Erin Shay's Location
United States, United States
Erin Shay's Contact Details
About Erin Shay

Experienced Marketing professional with proven success in retail and wholesale industries. Skilled in Media Relations, Creative Marketing, Digital Marketing Strategy, Social Media, and Corporate Communications. Bachelor of Arts (B.A.) from Southern Methodist University.

Erin Shay's Current Company Details
LaCrosse Footwear Incorporated

Lacrosse Footwear Incorporated

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Senior Performance Marketing Manager at LaCrosse Footwear Incorporated
Erin Shay Work Experience Details
  • Lacrosse Footwear Incorporated
    Senior Manager Performance Marketing
    Lacrosse Footwear Incorporated Aug 2024 - Present
    Portland, Oregon, Us
    Lead for digital and direct-to-consumer performance marketing strategy for LFI brands.Oversee the vision, strategy and day-to-day execution of digital and direct-to-consumer marketing channels, focused on driving both ecommerce and in-store revenue. Responsible for goal setting, planning, experimentation and optimization of Direct Mail, Paid Social, Paid Search, Product Listing Ads (Shopping), Display, Email and SMS. Collaborate with the larger Ecommerce Team to support seasonal product merchandising plans, targeting specific customer segments through performance marketing channels. Partner with Brand Marketing Team to plan, execute and measure media buying in support of key marketing initiatives and go-to-marketing plans. Actively manage media measurement and optimization partner to maximize media efficiency. Manage direct mail agency to plan and execute seasonal direct mail campaigns. Manage relationship, strategies, goals and performance accountability with digital media agency. Manage email marketing and SMS marketing program, developing campaigns, automations, customer segmentation and personalization. Deliver against revenue and ROAS targets across marketing channels, tactics and campaigns.
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  • Caitlin Wilson Design
    Marketing Director
    Caitlin Wilson Design Mar 2023 - May 2024
    Dallas, Texas, Us
    Lead for all Caitlin Wilson Design marketing efforts. Manage creation and execution of annual and seasonal brand campaigns and initiatives across organic and paid channels to increase engagement, acquisition, and conversion. Develop brand initiatives to achieve company objectives and boost brand recognition through PPC, video, display, social media, influencer campaigns, and retargeting ads. Oversee merchandising and marketing teams to ensure brand and product content is cohesive across e-commerce platforms including site, social media, email, and SMS channels. Maintain relationships with key cross-functional business partners and agencies to align on company goals and reporting. Provide marketing support for all store activations and events on a local, national, and international level. Manage brand partnerships across contract negotiations, budgeting, marketing commitments, and measurement.
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  • Nordstrom
    Associate Digital Marketing Manager, Integrated Media Strategy
    Nordstrom Jul 2022 - Mar 2023
    Seattle, Washington, Us
    Owned all paid media management to generate brand awareness and growth within the Canadian market, including acquisition and retention tactics both online and in-store. Developed and managed multi-channel media strategy by identifying goals, budgets, channel allocations, flighting, and messaging priorities to achieve key business objectives, media goals, and strengthen end-to-end customer experience. Collaborated with internal teams to optimize business units, media channels, and develop in-depth analysis and post-campaign reporting to share with executive leadership and key stakeholders for all paid media campaigns. Lead relationships with agency partners and internal teams to drive process efficiencies and cross-functional collaboration. Managed budget and forecasting of Upper, Mid, and Low Funnel funding in partnership with Accounting and Finance team.
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  • Eddie Bauer
    Marketing Manager, Omni-Channel Marketing, Campaigns & Programs
    Eddie Bauer Sep 2020 - Jul 2022
    Seattle, Washington, Us
    Key contributor to company performance through managing, developing, and executing omnichannel marketing strategies, seasonal and annual marketing programs and campaigns, influencer and agency management. Drove development of brand marketing campaigns to support go-to-market strategy, increase brand affinity and drive traffic to e-commerce channels. Prepared and presented quarterly competitive analysis for all marketing campaigns to executive leadership team. Owned go-to-market strategy and collaborated with creative, content, design, product and merchandising teams to bring initiatives to life. Managed both owned and paid full-funnel marketing budget. Lead consumer insights and research for marketing initiatives by partnering with site data and analytics teams to integrate testing and measuring for marketing programs. Supported cross-functional teams to implement in-store events on a national and local level.
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  • Fossil Group, Inc.
    Senior Marketing Specialist
    Fossil Group, Inc. Feb 2019 - Sep 2020
    Richardson, Texas, Us
    Facilitated initiatives and streamlined marketing strategies to support Wholesale and Co-Op partnerships, including creating engaging marketing content for use across digital, print media, and in-store environments. Developed, executed, and optimized digital campaigns while working with sales teams to support key brand objectives and drive online traffic across multiple e-commerce retailers. Lead Amazon Advertising media efforts for Fossil Group’s owned and portfolio brands within Consumer Electronics, Leathers, Jewelry, and Accessories categories. Collaborated with internal stakeholders and external agency partners on creative strategies to drive company KPIs and assisted in seasonal go-to-market planning, including online and in-store merchandising. Analyzed campaign performance and reported results, insights and analytics to executive leadership.
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  • Perennials And Sutherland Llc
    Marketing Manager
    Perennials And Sutherland Llc Feb 2017 - Feb 2019
    Dallas, Texas, Us
    Lead creative marketing strategies for three separate brands in the luxury goods and design industry: Perennials Fabrics & Rugs, Sutherland Furniture, and David Sutherland Showrooms. Managed redesign of company website and implementation of Salesforce across Sales, CRM, and Email Marketing channels. Executed editorial print and digital advertising campaigns to support collection and product launches. Managed Media and Influencer relationships as well as Creative and Marketing agency relationships. Created and presented monthly and quarterly reports to analyze success of brand initiatives in retail and trade manufactured goods space.
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  • Beacon Hill Staffing Group
    It Account Executive
    Beacon Hill Staffing Group Oct 2015 - Jan 2017
    Boston, Ma, Us
    Provided consulting and temp/contract-to-hire staffing solutions to emerging growth companies and the Fortune 500 across market sectors, career specialties, disciplines and industries. Account development experience building and managing new and existing relationships with clients.
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  • Golin
    Associate Manager
    Golin Sep 2014 - Jul 2015
    Chicago, Il, Us
    Provided B2C clients including PetSmart and Texas Instruments with social listening reports and monitoring for real-time engagement opportunities. Capitalized on trends and created strategic content and campaigns tailored to appropriate audiences across Social Media and Email Marketing platforms.Identified and built relationships with targeted influencers across multiple channels.
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  • Qmobius, Inc.
    Public Relations Coordinator
    Qmobius, Inc. Jun 2013 - Aug 2014
    Dallas, Texas, Us
    Developed, executed, and measured the success of creative marketing campaigns over traditional and modern media outlets. Implemented social marketing and communication outreach, while also coordinating branding events for clients.
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  • Brunswick Group
    Crisis Communications And Public Relations Intern
    Brunswick Group Jan 2013 - May 2013
    London, Gb
    Experience researching and analyzing social media trends and mentions, as well as writing company overviews and press outreach opportunities for clients.
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  • At&T
    Corporate Communications And Social Strategy Intern
    At&T Feb 2012 - Mar 2013
    Dallas, Tx, Us
    Member of the Corporate Communications Community Management team. Helped implement strategy for community outreach on AT&T's social channels (Twitter, Facebook, Google+).
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  • Mosaic Sales Solutions
    Campus Ambassador
    Mosaic Sales Solutions Aug 2012 - Dec 2012
    Chicago, Illinois, Us
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  • Southern Methodist University
    Student Assistant For The Office Of The Dean Of Dedman College
    Southern Methodist University Apr 2011 - Dec 2012
    Dallas, Tx, Us
    View

Erin Shay Skills

Social Media Public Relations Facebook Corporate Communications Social Media Marketing Marketing Communications Strategic Communications Crisis Communications Community Outreach Media Relations Blogging Press Releases Newsletters Marketing Community Management Internal Communications Digital Media Content Development Digital Marketing Email Marketing Content Marketing Online Marketing Advertising Search Engine Optimization Microsoft Office Strategic Planning Brand Awareness Content Strategy Direct Marketing

Erin Shay Education Details

  • Southern Methodist University
    Southern Methodist University
    English

Frequently Asked Questions about Erin Shay

What company does Erin Shay work for?

Erin Shay works for Lacrosse Footwear Incorporated

What is Erin Shay's role at the current company?

Erin Shay's current role is Senior Performance Marketing Manager at LaCrosse Footwear Incorporated.

What is Erin Shay's email address?

Erin Shay's email address is es****@****oup.com

What schools did Erin Shay attend?

Erin Shay attended Southern Methodist University.

What skills is Erin Shay known for?

Erin Shay has skills like Social Media, Public Relations, Facebook, Corporate Communications, Social Media Marketing, Marketing Communications, Strategic Communications, Crisis Communications, Community Outreach, Media Relations, Blogging, Press Releases.

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