Shayesta Shahzabeen Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

My core competencies lie in strategizing a full funnel digital marketing campaigns with deep understanding of the consumer journey & channels mapped out to the business goals.I bring a passion to deep dive into the brands and their category to identify a brand differentiation. I'm committed to creating brand experiences that stay close to brand's proposition & ahead of the competitor’s curve.

Mumbai, Maharashtra, India

Developed and executed brand strategies- brand architecture, positioning & identity development for clients across industries, including healthcare, BFSI, and PSUs.

Mumbai, Maharashtra, India

As a Digital Strategist, I worked towards boosting the digital presence of the brands. My key highlights of work here were:- Responsible for substantive brand planning and content marketing for brands across portfolios in Electronics, Travel, Entertainment & OTTs.- Social media strategy & planning -Tactical campaign planning- End to end planning for Client Pitches

Mumbai Area, India

Brand custodian for planning & implementing marketing campaigns across print, radio, TV, online & mobile media. Core responsibilities were: • Devising marketing communication to reach out to new customers, increase repeats, user engagement towards the brand and its services with effective engagement tools like CleverTap • Controlling budgets and ensure cost effectiveness across multiple channels of Marketing • Driving customer intelligence on mobile through behavior… Show more Brand custodian for planning & implementing marketing campaigns across print, radio, TV, online & mobile media. Core responsibilities were: • Devising marketing communication to reach out to new customers, increase repeats, user engagement towards the brand and its services with effective engagement tools like CleverTap • Controlling budgets and ensure cost effectiveness across multiple channels of Marketing • Driving customer intelligence on mobile through behavior analytics studies conducted using tools such as Apsalar, Admob and thereby design highly targeted campaigns • Planning for new service launches across media to achieve awareness & impact • Liaison with agencies, vendors, internal teams for seamless functioning of marketing programs Show less

Mumbai Area, India

As an Account Planner I ensured that I nurtured brands & took them forward. My focus was to garner new business for the organization and constantly keep the business rolling for existing clients. Besides new business acquisitions I managed a team with measureable & reasonable goals for better functioning of team members and the organization. Driven core business services for clients in building CRM platform, long-term/short term integrated campaign utilizing paid media and communication to… Show more As an Account Planner I ensured that I nurtured brands & took them forward. My focus was to garner new business for the organization and constantly keep the business rolling for existing clients. Besides new business acquisitions I managed a team with measureable & reasonable goals for better functioning of team members and the organization. Driven core business services for clients in building CRM platform, long-term/short term integrated campaign utilizing paid media and communication to accomplish desired business objectives. Show less

Mumbai Area, India

Started my journey from account planning and successfully moved up to bigger responsibility of Account Director. During my journey with BC Web Wise I worked as an agency leader for achieving client's strategic brand objectives, launched award winning campaigns & scaled client's business with digital innovations. I also mined new business opportunities with new & existing clients. Brands I worked to build an enriching client relationship were Unilever, BenQ, McCain, Emami & Bajaj Corp.

Mumbai Area, India

 Handling advertisers & publisher & offer a completely different proposition of providing the right audience with effective targeting and reach rather than providing blind inventory Manage ad inventory with effective research & Google Ad Planner. Manage day to day campaigns, track performance & ensure overall productivity of the campaign. Preparing performance review report, power point presentation, and media kit & assisted my business head present before the… Show more  Handling advertisers & publisher & offer a completely different proposition of providing the right audience with effective targeting and reach rather than providing blind inventory Manage ad inventory with effective research & Google Ad Planner. Manage day to day campaigns, track performance & ensure overall productivity of the campaign. Preparing performance review report, power point presentation, and media kit & assisted my business head present before the clients. Monitoring of competitor’s action & add value to the media budget of the clients Take strong stand in clients business & coordinate with Business Development team for overall productivity of the clients business. Worked as a Project Assistant for Femina where handled market research, coordinated with production team for website development. I also worked towards spreading brand awareness through social media tools like blogging, community pages, forums etc Show less

Handled overall requirements of the affiliates by supporting websites design & innovative contentEnsure best business to our affiliates by active participation in online marketing strategies & supportActive participation in Affiliate’s ad campaigns by supporting them with competitor analysis, keyword research and on page optimizationDeveloped innovative marketing for marketing Affiliate’s products online

International Marketing

Post Graduation, Marketing

B.A., Economics

Activities and Societies: Member of student's council, SOPHIA COLLEGE, Marketing carried out for college festival and society BA.