Shay Graffius Email & Phone Number

Boulder, CO, US

Remote

• Manage outcomes of Mattress business segment to deliver overall business results including P&L targets (growth and profit), market share growth, and brand health measures
• Analyze data to uncover insights and make recommendations related to promotions, products, pricing, and other key initiatives that will drive business results
• Assist in identifying opportunities to innovate in new categories, and new markets. Including brand communication, business model or strategic… Show more
• Assist in identifying opportunities to innovate in new categories, and new markets. Including brand communication, business model or strategic partnerships
• Partner with product and customer teams to manage end-to-end commercialization for new product innovations, coordinating with cross-functional teams (e.g., R&D, PMO, Finance, Sales, Supply Chain, and Consumer Insights).
• Assist in the development of go-to-market strategy for key channels, including partnering with sales and customer marketing teams to drive brand success with priority customers

Remote

• Partnered with Brand Management to identify problems to solve and define meaningful opportunities within the Home/Wellness space to support mission and business objectives
• Created clear product briefs to drive design concepts that solved meaningful customer problems while addressing market/customer opportunities
• Acted as primary owner of project calendars and COGS sheets while coordinating completion of all technical design documentation (BOM, CADs, tech packs, etc.) to ensure… Show more
• Acted as primary owner of project calendars and COGS sheets while coordinating completion of all technical design documentation (BOM, CADs, tech packs, etc.) to ensure product documents were properly stored and tracked
• Owned vendor relationships and managed costing, quoting and sampling process with domestic and overseas suppliers
• Operated as the product expert on owned products/categories; able to recite products specs, details, competitor product information, etc.

Phoenix, Arizona, United States

• Oversaw brand positioning and messaging for PetSmart Proprietary Brands falling under the Home & Recreation division (Toys, Collars & Leashes, and Apparel)
• Partnered with merchandising to develop strategies that support their goals and deliver against key objectives and drivers for the organization
• Identified growth opportunities and innovation for associated brands and businesses
• Lead all product development and execution for new and ongoing programs
• Consulted with… Show more
• Consulted with cross-functional teams to ensure brand positioning is executed consistently throughout all aspects of the business Show less

Phoenix, Arizona Area

• Responsible for overseeing the Care & Cleanup and Specialty (non-dog & cat) divisions, leading a team of Product Developers
• Proposed, established, and maintained product development processes and drove constant improvement through process definition, documentation, and implementation
• Drove strategic global sourcing initiatives to achieve and/or exceed profitability goals
• Co-lead of CBX sourcing management platform and responsible for integrating new software into existing… Show more
• Co-lead of CBX sourcing management platform and responsible for integrating new software into existing processes effecting multiple cross functional partners
• Experience developing cut & sew, molded, and formulated product

Phoenix, Arizona Area

• Product Developer of select categories within the Specialty division
• Developed proprietary branded PetSmart products along with licensed/exclusive brands such as National Geographic®
• Collaborated with licensors, buyers, designers, and agents/vendors to identify specific product and category opportunities
• Coordinated project management of other internal key stakeholders including Product Integrity/QA, Legal, and Packaging
• Managed new products through the development of… Show more
• Managed new products through the development of specs/style guides, sampling, price negotiation, packaging, production, shipping, and sales analysis

Phoenix, Arizona Area

• Associate Product Developer of Hardgoods division categories and co-brand manager of Martha Stewart Pets® license
• Successfully launched and maintained direct relationship with Martha Stewart Pets® team based out of New York City
• Worked with Marketing to determine seasonal and product promotional strategies within budget constraints
• Facilitated the ideation and approvals of all imagery and copy surrounding Martha Stewart Pets® brand including digital media, social media, and… Show more
• Facilitated the ideation and approvals of all imagery and copy surrounding Martha Stewart Pets® brand including digital media, social media, and in-store signage
• Collaborated with designers, vendors, and printers both internally and externally throughout product and packaging development process

Scottsdale, AZ

• Managed FMIC Clothing and Collectibles product line encompassing 12 different brands globally
• Accountable for overall product line performance P&L measured by sales, margin, and inventory turn rate
• Responsible for product development including design coordination, sourcing, sampling, hierarchy creation, and pricing
• Worked with dedicated planner to ensure effective product life-cycle management and turn rate
• Cost center manager responsible for forecasting and budget… Show more
• Cost center manager responsible for forecasting and budget allocation towards various promotions, point of purchase displays, and advertisements

Scottsdale, AZ

• Assisted in project management tasks including process composition and project input into PM system
• Coordinated information between Product Management and Marketing Services departments
• Performed research regarding competitive product analysis
• Aided in public relations efforts for the 2009 Fender Hall of Fame event

Tempe, AZ

• Responsible for all administrative duties
• Aided in drafting of weekly e-news publications
• Acted as W. P. Carey Academy information advocate for new students

Mesa, AZ

• Composed press releases and media alerts related to the arts
• Established and managed social networking sites
• Researched, sourced, and recommended new media outlets