Shay Luna Guldberg Email & Phone Number

Victoria, Mn, Us

Minneapolis, Minnesota, Us

In my capacity overseeing marketing for 44 markets in the contiguous U.S., I've crafted a strategic approach that seamlessly integrates high-level vision with hands-on execution. This encompasses targeted audience segmentation, strategic media planning for optimal reach, and skillful negotiation for advantageous placements. Additionally, I've spearheaded effective SEO/SEM strategies to enhance online visibility and drive targeted traffic.Leading a dynamic marketing team, I've fostered a culture of continuous learning and utilized Salesforce Marketing Cloud for automated, personalized campaigns. Successful content calendar curation has played a pivotal role in boosting brand awareness across diverse channels. My experience underscores a successful blend of strategic vision and hands-on execution, contributing to sustained success in a dynamic marketing landscape.

Eden Prairie, Mn, Us

As the lead overseeing all facets of digital media, including online, email, social, and mobile, for SUPERVALU retail banners, I orchestrate the entire digital landscape. My responsibilities encompass steering the digital roadmap, overseeing creative deliverables, formulating content strategies, and innovating new programs through digital shopper marketing and technology integration. I take ownership of substantial budgets, serving as the Program Business owner collaborating with the IT group in an Agile environment, and managing relationships with all digital vendors. In this multifaceted role, I ensure a cohesive and impactful digital presence for SUPERVALU, driving effective engagement and results.

Responsible for all aspects of marketing, online as well as retail store operations. Opened two new retail stores and responsible for hiring, operations and process for each location, including customer experience. In addition responsible for all marketing, event marketing and promotional elements for each store location. Own relationship and budgeting for media buying (radio, print and TV) and all vendor relationships. Manage all digital marketing and ecommerce for dpHUE.com including social, SEO, paid search, retargeting and email. Key driver for inventory management, store operations, online fulfillment, online promotions and strategic business development for online and store operations and marketing.

St. Petersburg, Fl, Us

Responsible for elevating the look, feel and experience at HSN.com thereby consistently elevating the Brand consistent with overall HSN Brand goals. Develop content and creative strategy to support global campaigns, developed site production processes and support technology projects along with mobile, social and SEO integration. Strategic partner with vendors, Product Management, TV Merchandising, TV Production, and Brand Marketing to develop integrated, multi-channel promotional campaigns. Drive HSN.com video strategy, while overseeing a significant budget used to develop original video content and photography for the web. Lead team to develop template design, click-through analysis, usability, competitive analysis, resource allocation, promotion calendaring, etc.

Eden Prairie, Minnesota, Us

Define strategy for and develop, execute, and manage comprehensive marketing plans encompassing integrated marketing and merchandising initiatives designed to penetrate and increase customer conversion. Communicate with upper management, internal departments, and vendors to coordinate overall marketing and creative effort in accordance with corporate goals. Plan and carry out projects related to better site usability along with re-branding and redesign. Play integral role in product development activities. Lead and direct forward-thinking creative team. Prepare and manage multi-million dollar marketing and creative budgets.

Eden Prairie, Minnesota, Us

Define marketing strategy for ShopNBC.com, consisting of global promotions, email marketing, merchandising strategy, social media integration. Lead team of 8 to facilitate day to promotions. While in this role, responsible for facilitating redesign of ShopNBC.com, including implementation of Endeca software to support base architecture

Eden Prairie, Minnesota, Us

Manage strategy of overall niche auction site on ShopNBC.com. Responsible for P&L of auction business and while in this role took business from a 500K loss to a profit of 2M with a total of 8M sales. Partner with vendors and internal IT teams to execute backend auction system and facilitate site updates.

Eden Prairie, Minnesota, Us

Responsible for site materials, including banners, emails and front end development on ShopNBC.com.

Define print and online strategies for niche ecommerce sites that support software marketing programs with hardware OEM partners. Partners include Best Buy, Gateway, HP, Dell along with software development companies such as EA sports, Intuit and Microsoft. Work with IT group to develop niche sites and implement any special vendor requests.

Developed creative for music cd roms for Universal Music. Worked with various producers and artists to concept, present and execute creative for various music talent. In addition traveled to various music festivals to help promote new and emerging artists.

Marketing, Marketing

Interactive Design, Interactive Design