We design cool websites and authentic brands to empower women and small businesses to feel confident, make a splash, and create the brand of their dreams. // brand identity + strategy// customized website design // personal brand direction + mentorship

Instrumental in the inception of Steel River Group in 2018, transforming it into a thriving conglomerate comprising 8 prominent oil and gas, energy, and construction companies.Orchestrated the end-to-end brand development and marketing efforts for all 8 companies under the Steel River Group umbrella, ensuring seamless brand consistency across diverse platforms and channels. This encompassed the creation of websites, logos, brand guidelines, PowerPoint presentations, brochures, marketing budget allocation, and creating a strong digital presence.Crafted compelling Investor Decks (PowerPoint) for large investment portfolios and proposals, successfully securing million-dollar contracts.Strategically formulated Steel River Group's Communication Plan for Policy and Procedures, facilitating effective internal and external communications.Collaborated with external Public Relations firms to seamlessly disseminate numerous press releases, bolstering our brand presence.Designed and curated Steel River Group's quarterly magazine, "The River," focusing on Indigenous stories and messages to engage and connect with our "Ecosystem" clients and partners.Innovatively created annual social media content strategies, goals, and calendars, leveraging data insights from platforms like Google Analytics. Our targeted strategies delivered consistent growth and engagement year after year.Initiated the visual design of multiple project models, highlighting trademarked initiatives and bolstering our brand recognition. This also included playing a key role in launching and designing Steel River Group's "SAGE" program, an employee-driven initiative supporting families and community organizations in need.Collaborated with the Executive Team to compile an award-winning submission for McLean Magazines' "Canada's Top New Growth Companies" in 2020, achieving the prestigious #1 ranking among 100 remarkable companies.

Responsible for leading the firm's marketing efforts and managing the proposal development process to secure new engineering projects and contracts.Proposal Management: Oversee the entire proposal development process, including coordinating cross-functional teams, conducting client needs assessments, and creating tailored proposals that showcase the firm's expertise and capabilities.Business Development: Collaborate with the business development team to identify potential leads, build client relationships, and participate in client meetings and presentations to effectively articulate the firm's value proposition.Content Creation: Generate compelling marketing collateral, such as case studies, whitepapers, brochures, and presentations, to highlight the firm's past successes and expertise in engineering projects.CRM Management: Utilize Customer Relationship Management (CRM) software to maintain a database of potential clients, track interactions, and manage follow-up activities.

Responsible for creating/coordinating and designing customized professional quality marketing materials, executing internal and external marketing activities, planning special events and supporting the Surerus Pipeline Inc. (Surerus) and the Surerus Murphy Joint Venture (SMJV) management teams. Brand Development: communication and creation of branding guidelines and strategies, maintaining a brand image for SMJV, ensuring implementation and consistency across the company.Marketing Materials: creating, designing and executing the production of company brochures, promotional and support materials, and signage.Initiate, design, plan and manage the production of our quarterly newsletter.Social Media: responsible for all social media initiatives and on-going campaigns across various platforms. Website Maintenance: responsible for maintaining and updating both company website’s content, design, and SEO key words.Analyze and review Google Analytic's and website statistics weekly to ensure online campaigns are increasing website traffic and provide insights for future marketing campaigns.Work directly with management to plan and implement marketing strategies, such as advertising campaigns and sponsorship programs. Market Research: perform ongoing research within the industry in order to stay aligned with our clients and ahead of competition.