Shay K. Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

KEY IMPACTS> Leading the Cisco Social Justice digital overhaul to connect the company purpose to social justice to inclusive solutions. Improve digital market presence and increase digital footprint (Sept 2022 to current)> Led Cisco’s first-ever Inclusive photoshoot.160 differentiated images. 20 unique models. To be used across the company when communicating about DEI programs and solutions (Oct 2022)> Productized an ELT priority DEI solution for Cisco. Built and drove adoption of a digital solution for diverse talent acceleration leveraging career sponsorship (2017 - 2020)DETAILS* Lead internal and external digital presence and positioning for Inclusive Future & Strategy - developed strategy, visual wireframes, usability recommendations, alignment across teams. Unified and integrated 9 internal web properties. * Provided thought leadership positioning and strategic recommendations to integrate DEI across teams, social platforms, tools, and systems. Worked cross-functionally (10+ teams) to improve organizational alignment and relationships.* Reimagined and influenced how Cisco communicated the DEI story - created POC mocks, videos, and proposals that gained Executive attention and support* Provided senior solution and program development for a global sponsorship initiative – evolved from a pledge to a digitized program and platform focused on gamification, relationship engagement, and meaningful career outcomes

San Francisco Bay Area

KEY IMPACTCreated mobile and digital experience for corporate website to attract new business and uniquely position Finocchio Consulting through visual identity and messaging.

Boise, Idaho Area

KEY IMPACTSBuilt marketing strategy for Cisco healthcare solution and B2B monetization platform gaining wide adoption across Cisco account teamsDETAILS* Go-to-market planning, direction, and execution for a B2B monetization and orchestration platform and healthcare collaboration and patient experience solution* Oversaw and developed internal web frameworks for multiple solutions and platforms targeted to sales and account management teams* Created and led development of product positioning and messaging

Austin, Texas Area

KEY IMPACTSClosed 95+% of marketing gaps and increased web traffic 97% for a cybersecurity company. Worked with CloudShield senior executives to develop marketing strategy to position and increase attractiveness for company acquisition. DETAILS* Led 2 major product rollouts and field trainings. 12+ digital campaigns. 30+ new collateral and sales tools. 700 new IT security leads. * Recommended, led, and implemented key corporate programs and initiatives including sales enablement, marketing automation, prospect nurturing, digital outreach, branding, etc.* Created initiatives to position CloudShield as a trusted cybersecurity solution leader

Austin, Texas Area

KEY IMPACTSFormalized the cloud vision, strategy, and execution for public sector including FY strategic planning, white paper, speaker scripts, messaging. Program management and industry marketing for healthcare, government, and education (K-12 and Higher Education).DETAILS* Analyzed and provided recommendations to streamline Channel Partner Programs from strategy to execution* Wrote and conceptualized 6 demonstration scripts, messaging, and storyboards for global video series (topics include multiple devices, cloud, virtualization, BYOD, networking, and unified communications); delivered to sales teams to leverage in executive briefings to showcase Cisco's breadth of offerings and how they all work together* Created strategy and plan for education and government social media marketing including blog, Facebook, Twitter, and YouTube; resulting in over 1,500 Facebook fans within 6 months* Helped develop and influence new Cisco Enterprise messaging including story flow and value proposition * Developed positioning and content for overview, keynote, and training presentations* Managed complex programs and projects across highly distributed industry marketing teams within budget and on-time

Austin, Texas Area

KEY IMPACTSCreated a designer toy brand seen in the movie ‘Clear History’ w/ Larry David. Distributed in 50+ boutique retail stores in US, Canada, and UK. Featured at Toy Fair. DETAILS* Created a line of 5 plush characters (Office Cronies) that represent real life personalities you meet in every workplace (this was pre-pandemic life!)- Mean Admin says: "I'll only associate myself with executive-types even on LinkedIn."- Captain Obvious says: "LinkedIn is a site where I can connect to people I know."- Empty Suit says: "I'll update my profile after I hit the links."- Bottleneck says: (We never got a response.)- Fridge Raider says: "Where's the LinkedIn campus cafeteria?"

Austin, Texas Area

KEY IMPACTSLed and launched the year’s most successful global solution in 10+ years. Recognized for launching a significant solution to the SMB market - the year's most successful product with over 1,600 servers ordered in 23 countries within the first 6 months of the global sales release. DETAILS* Led marketing solution strategy and rollout for a global solution for the SMB market, the most significant solution Siemens developed in 10+ years * Represented Siemens as solution spokesperson for press tour in the USA. Successful industry coverage with 120+ positive press mentions. * Engineered and developed an interactive calculator in 7 languages for global sales teams. Gained wide-spread adoption from account teams, partners, and customers enabling deep solution conversations that led to sales. * Initiated a global research study across 1,000 SMB participants. Findings provided compelling data points that were integrated into market positioning and solution selling.* Architected customer segmentation, marketing messaging, web-based sales training, and scripted talk tracks for channel partners and the recruitment of new channel partners * Authored a contributed article focused on Unified Communications for SMBs that was featured in multiple publications

Austin, Texas Area

KEY IMPACTSFounded a $3M+ pet services business in Austin, TX. 3 locations across Austin generating $1M+ in revenue at each location, voted Best Pet Services by The Chronicle 7 years in a row, generated 30+ local jobs DETAILS* Founded, launched, and sold a unique business in Austin* Built and designed flagship store (3000 sq. ft. facility) from end-to-end including, but not limited to writing business plan, scouting location and space, planning and overseeing build-out, creating a memorable look/feel, vendor management and negotiation, securing funding, establishment of all processes, legal / accounting / insurance processes, etc. * Flagship store was operated daily by a General Manager and 14 staff members* Gained 3000+ clients over the first 3 years with a 70% customer retention rate* Developed new marketing programs and service offerings to expand revenue opportunities by 300%

Austin, Texas Area

KEY IMPACTSBuilt an award-winning team of 10 content managers that migrated 20K+ web assets for AMD. DETAILS* Received a Consultant of the Year and Team of the Year Award for outstanding leadership * Created replicable training models to on-board new content managers. Developed standardized processes and operating models to manage content, globally. Recipient of AMD Work Smart Award for content management team training and support.* Worked cross-functionally to define content management business requirements* Mentored team and helped establish new career paths best suited to their skills and goals* Promoted to Ciber Field Manager within 9 months, Recipient of Ciber Star Award for outstanding performance.

San Jose, Ca

KEY IMPACTSLed a team that built a digital presence for Siemens ICN increasing online traffic 500% in 2 years. Oversaw budget of $1.2M. Reduced costs by $500K. DETAILS* Lead a team of 8 marketing program managers and technical managers* Reduced costs by $500K through vendor negotiation and streamlining processes. Reduced channel marketing costs by 25%. Increased online leads by 2,500+ annually for direct and indirect channels * Owned corporate messaging and responsible for consistent voice across company. Worked closely with Executives and senior leaders* Worked cross-functionally with IT, content SMEs, digital marketing, and e-commerce teams to implement a new digital presence for Siemens in North America* Developed and orchestrated the company's first-ever comprehensive customer lead tracking system that provided valuable insight for effective marketing engagement * Re-engineered and developed automated content processes, designed online customer experiences

San Jose, Ca

KEY IMPACTSLaunched a job engine start-up company. On-boarded 600 clients in 5 months.DETAILS* Played an instrumental role in launching BrainPower, a Silicon Valley start-up* Formed the marketing strategy to differentiate the company and accelerate market traction for high-tech job seekers and hiring organizations* Created and implemented successful affiliate marketing program. Gained 500+ affiliates within 3 months* Led a team of 4 marketing specialists* Engaged closely with the CEO and CFO daily for operations and strategic planning* Presented marketing strategy and plan to attract angel investment

Bba, Business Administration, Marketing

Activities and Societies: SHRM, AMAMajored in business with an emphasis in marketing. Received Korean American Scholarship, Hawaii.

Incomplete Masters Of Science, E-Commerce/Electronic Commerce