Shayla Thiel-Stern, Ph.D.

Shayla Thiel-Stern, Ph.D. Email and Phone Number

Owner and Consultant @ Uncommon Teal
Minneapolis, MN, US
Shayla Thiel-Stern, Ph.D.'s Location
Minneapolis, Minnesota, United States, United States
Shayla Thiel-Stern, Ph.D.'s Contact Details

Shayla Thiel-Stern, Ph.D. personal email

About Shayla Thiel-Stern, Ph.D.

I am a marketing and communications leader with expertise in leading multi-platform marketing initiatives, content, social media strategy and media teams. After decades of working in digital media and marketing, I founded Uncommon Teal — a marketing consulting business that helps my clients identify strategies that work for their clients (and for them, regardless of size or budget). I work with clients from a many different sectors on a variety of projects, but I especially enjoy working with leaders on discovering their unique voice and building their personal brand through a variety of channels.I also teach advertising and PR at the University of Minnesota Hubbard School of Journalism & Mass Communication and publish a newsletter about marketing, careers and life that you can subscribe to here: uncommonteal.com/newsletterOrganizations and clients I've worked with include:• United Healthcare/Level2• ServeMinnesota (AmeriCorps)• General Mills• Blue Cross Blue Shield of MN• Hormel• DreamWorks• Twin Cities PBS• National Center for Interprofessional Practice• DePaul University• washingtonpost.com• Cars.com and more. I've published two books about adolescent girls, social media and identity and have published extensively on the topic of youth and social media.

Shayla Thiel-Stern, Ph.D.'s Current Company Details
Uncommon Teal

Uncommon Teal

View
Owner and Consultant
Minneapolis, MN, US
Website:
uncommonteal.com
Shayla Thiel-Stern, Ph.D. Work Experience Details
  • Uncommon Teal
    Owner And Consultant
    Uncommon Teal
    Minneapolis, Mn, Us
  • Hubbard School Of Journalism And Mass Communication - University Of Minnesota
    Associate Professor
    Hubbard School Of Journalism And Mass Communication - University Of Minnesota Aug 2024 - Present
    Minneapolis, Minnesota, Us
    A member of the teaching faculty in strategic communications. Courses include Campaigns, Digital Advertising, Research Methods & Analysis and Introduction to Strategic Communications.
  • Uncommon Teal
    Owner/Consultant
    Uncommon Teal Apr 2024 - Present
    I help businesses, agencies and individuals grow their marketing capabilities, specializing in content strategy, digital marketing and social media. Reach out and let me know what you need — I bet I can help!
  • Unitedhealthcare
    Senior Director Of Content Strategy & Creative (Level2)
    Unitedhealthcare Jul 2022 - Mar 2024
    Minnetonka, Mn, Us
    Led content strategy, campaigns and creative initiatives for Level2 - a health plan and virtual specialty care clinic that helps people with type 2 diabetes. Collaborated with internal teams to create Level2 brand voice, established marketing strategies to extend the brand and engaged targeted audiences. Created UX content for members. Managed agency relationships and teammates working in content, social media and design.
  • Unitedhealthcare
    Director Of Content Strategy (Level2)
    Unitedhealthcare Jan 2021 - Jul 2022
    Minnetonka, Mn, Us
  • Serveminnesota
    Vice President Of Content Marketing
    Serveminnesota Nov 2018 - Jan 2021
    Minneapolis, Minnesota, Us
    Led digital, content and social strategy for the state commission for AmeriCorps. Implemented lead management, consumer journey maps and data management system to engage relevant audiences, including college students, stakeholders, retirees, legislators, donors, grant applicants, AmeriCorps members and alumni.
  • Tpt - Twin Cities Pbs
    Director Of Editorial & Content For Next Avenue
    Tpt - Twin Cities Pbs Jul 2016 - Nov 2018
    Saint Paul, Mn, Us
    Led editorial and marketing content and creative vision for daily digital publication targeted to older adults, maintained 900K to 1 million unique users/month. Oversaw budget and daily publishing operations with fulltime staff members and 50+ freelance content creators. Edited articles, co-produced video, maintained daily content calendar. Managed relationships with national funders, foundations and partners.
  • Fast Horse
    Senior Digital Strategist
    Fast Horse Jan 2015 - Jul 2016
    Minneapolis, Minnesota, Us
    Created actionable strategies (including digital and content strategy, social media, influencer and brand strategy) for clients to achieve business goals.
  • Hubbard School Of Journalism And Mass Communication - University Of Minnesota
    Associate Professor, Media Researcher And Author
    Hubbard School Of Journalism And Mass Communication - University Of Minnesota Aug 2007 - Jan 2015
    Minneapolis, Minnesota, Us
    Taught media courses in Hubbard School of Journalism & Mass Communication and published articles and books based on research about youth, gender and digital media. Earned tenure and promotion. Served as a thought leader and frequent media commentator on topics including social media, cyberbullying, digital marketing and gender.
  • Sts Digital Strategy & Insights
    President/Owner
    Sts Digital Strategy & Insights Jan 2010 - Dec 2014
    Advised and assisted companies, agencies and nonprofits on communications and marketing – including research, consumer insights and content strategy, key messaging and social media.
  • Depaul University College Of Communication
    Assistant Professor
    Depaul University College Of Communication Jul 2004 - Jun 2007
    Chicago, Illinois, Us
  • Cars Commerce
    Affiliate Sales Manager
    Cars Commerce 1999 - 2000
    Chicago, Illinois, Us
  • The Washington Post
    Online Content Producer
    The Washington Post 1996 - 1998
    Washington, Dc, Us

Shayla Thiel-Stern, Ph.D. Skills

Editing Social Media Journalism Publishing Public Speaking Digital Media Research Qualitative Research Blogging Teaching New Media Editorial Digital Strategy Marketing Communications Corporate Communications Copy Editing Content Development Press Releases Higher Education Social Media Marketing Public Relations Multimedia Interviews Newspapers Online Journalism Integrated Marketing Storytelling Grant Writing Ap Style Marketing Research Strategic Content Development Ethnography Data Analysis Google Analytics Data Analytics Marketing Analytics Secondary Research Content Management Client Relations Social Listening Business Insights Product Launch

Shayla Thiel-Stern, Ph.D. Education Details

  • University Of Iowa
    University Of Iowa
    Mass Communication
  • Georgetown University
    Georgetown University
    Culture And Technology
  • University Of Iowa
    University Of Iowa
    Journalism And Mass Communication

Frequently Asked Questions about Shayla Thiel-Stern, Ph.D.

What company does Shayla Thiel-Stern, Ph.D. work for?

Shayla Thiel-Stern, Ph.D. works for Uncommon Teal

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Shayla Thiel-Stern, Ph.D.'s current role is Owner and Consultant.

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Shayla Thiel-Stern, Ph.D. attended University Of Iowa, Georgetown University, University Of Iowa.

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Shayla Thiel-Stern, Ph.D. has interest in Education.

What skills is Shayla Thiel-Stern, Ph.D. known for?

Shayla Thiel-Stern, Ph.D. has skills like Editing, Social Media, Journalism, Publishing, Public Speaking, Digital Media, Research, Qualitative Research, Blogging, Teaching, New Media, Editorial.

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