Shaylee Jerabek Email & Phone Number

Denver, Colorado, United States

∙Conceptualize, develop, and execute data-driven marketing plans across D2C & B2B channels, driving brand awareness, lead generation, and revenue growth.∙Define audience segments, establish brand positioning, and set measurable objectives for each marketing initiative.∙Manage and oversee all social media channels, building engaging content, growing.

• Crafting impactful visuals for clients as a freelance photographer, videographer, designer, and editor
• Specializing in creating compelling identity branding packages, including logo design and typography selection
• Storytelling through the lens, capturing product photography, senior portraits, family photos and wedding photography
• Approaching projects with an open mind and problem-solving spirit, fostering strong relationships with clients to understand their vision
• Dedicated to exceeding expectations and delivering projects on time and within budget

Boulder, Colorado, United States

• Owned visual identity across all channels, including video content and digital assets for web, paid, and social (Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok)
• Conceptualized engaging visual content for marketing initiatives, amplifying NULASTIN’s brand voice and message in the beauty industry
• Oversaw daily performance for the creative team, fostering collaboration and maximizing team output
• Led high-impact photoshoots, creating original content aligning with NULASTIN’s brand identity and driving sales
• Reported KPIs to the marketing team, leveraging data and insights to guide strategic decisions
• Managed affiliate and influencer partnerships, developing strategies and generating customer / user-generated content (UGC) leads

Boulder, Colorado, United States

• Developed and implemented a data-driven organic social media strategy across all platforms, exceeding engagement goals by over 70% YOY
• Crafted visually compelling, on-brand content (graphics, copy, video) that ignited conversations and boosted brand awareness
• Cultivated loyal online communities through proactive engagement, responding to comments/messages, and leveraging user-generated content
• Managed successful influencer partnerships, driving targeted growth and brand advocacy, while tracking analytics to demonstrate ROI
• Led in-house and off-site photoshoots, coordinating logistics, talent, and creative direction
• Utilized A/B testing and social media analytics to refine content strategy and optimize campaign performance

Denver, Colorado, United States

• Founded & scaled Lucky Fellow Co., a handcrafted metal dog tag brand, from initial concept to thriving Etsy LLC store with consistent 5-star customer reviews
• Cultivated a loyal customer base through organic social media marketing, influencer partnerships, and targeted SEO strategies
• Managed all aspects of online presence, including product listings, social media engagements, paid advertising campaigns, and customer relationship management
• Implemented comprehensive SEO strategy for Etsy shop, leading to increased organic traffic and top rankings for relevant keywords
• Sourced high-quality materials and partnered with local artisans to ensure consistent quality and ethical production practices

Eau Claire, Wisconsin, United States

• Designed professional graphics for print materials (posters, flyers, brochures), social media platforms, and merchandise
• Implemented and monitored asset usage across all channels to ensure consistency and brand integrity
• Identified and proposed creative opportunities to raise awareness for existing campus sustainability initiatives and increase student engagement
• Wrote proposals to the board to raise funds for student body-supported initiatives
• Volunteered and collaborated with other departments to raise awareness on potential solutions to environmental issues

Eau Claire, Wisconsin, United States

• Delivered engaging, in-depth instruction on a comprehensive suite of collegiate level software, including Adobe Creative Cloud
• Cultivated confident users through individualized 1:1 meetings and consultations, tailoring guidance to the needs of students, staff, faculty and alumni
• Led effective group demonstrations and workshops, fostering active participation and maximizing skill development
• Identified learning gaps and provided targeted solutions to overcome software challenges
• Promoted the benefits of software proficiency across the university community, fostering a culture of digital literacy

Minneapolis

• Led the initiative to migrate all past publications and online content to a brand-new website platform, streamlining accessibility for audiences
• Architected the new site build from scratch, ensuring intuitive navigation and a visually-engaging interface that reflects The Wake’s unique identity
• Integrated digitized versions of past issues seamlessly into the site, preserving print legacy while enhancing searchability
• Regularly participated in editorial meetings, contributing design expertise and collaborating with journalists to brainstorm impactful layouts and storytelling strategies

Oshkosh

• Selected as one of two competitive candidates, I played a vital role in cultivating curiosity, and:
• Delivered interactive, multi-sensory educational programs for diverse family audiences, tailoring content to ignite creativity and appreciation for art and nature
• Led engaging art-making workshops and hands-on activities, fostering exploration and discovery
• Developed and implemented innovative art projects inspired by The Paine’s collection and gardens
• Managed visitor inquiries with enthusiasm and knowledge, ensuring a positive and welcoming experience for all

Appleton-Oshkosh-Neenah Area

• Ignited a love of music in young learners through:
• Engaging and personalized introductory piano lessons, fostering a fun and rewarding learning experience
• Building strong foundation in music fundamentals through music theory, sight-reading, and technique using age-appropriate workbooks and activities
• Creating performance opportunities and regular student recitals to build confidence and showcase progress
• Successfully attracted and retained students through effective marketing and positive word-of-mouth
• Maintained clear and regular communication with parents and guardians, providing updates on student progress

Bachelor Of Science - Bs, Graphic Communications

Activities and Societies: CHAARG Health & Fitness Club; Dean's List (all semesters); Learning Technology Services Training.

Graphic Design

Activities and Societies: Honors College of Design; Dean's List; National Society of Collegiate Scholars; Web Designer for “The Wake”.

English Literature And Composition, Us Government And Politics, Us History, World History (Modern), 17.0 Credits

Activities and Societies: AP Scholar with Honor

Ged

Activities and Societies: Index newspaper, Marching band, Musical theater, Pit orchestra, Rüsselsheim Germany Sister School Exchange.

Pre-College Credits, Biology/Biological Sciences, General, 4.0

Dual-Credit College Class (completed during high school)