Shaylee Jerabek Email & Phone Number

Denver, Colorado, United States

∙Conceptualize, develop, and execute data-driven marketing plans across D2C & B2B channels, driving brand awareness, lead generation, and revenue growth.∙Define audience segments, establish brand positioning, and set measurable objectives for each marketing initiative.∙Manage and oversee all social media channels, building engaging content, growing followers, and fostering brand communities.∙Develop & implement influencer marketing strategies, identifying and securing strategic partnerships with relevant personalities.∙Craft compelling email campaigns for D2C & B2B channels, driving engagement and conversions.∙Coordinate closely with internal teams (design, content creation) to ensure brand consistency and campaign success.∙Manage & assist with advertising campaigns across Google and YouTube, maximizing reach and effectiveness.∙Respond to inquiries across all channels, exceeding customer expectations and building brand loyalty.∙Handle donation requests efficiently and ethically, ensuring transparent communication and recipient satisfaction.

• Crafting impactful visuals for clients as a freelance photographer, videographer, designer, and editor• Specializing in creating compelling identity branding packages, including logo design and typography selection• Storytelling through the lens, capturing product photography, senior portraits, family photos and wedding photography• Approaching projects with an open mind and problem-solving spirit, fostering strong relationships with clients to understand their vision• Dedicated to exceeding expectations and delivering projects on time and within budget

Boulder, Colorado, United States

• Owned visual identity across all channels, including video content and digital assets for web, paid, and social (Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok)• Conceptualized engaging visual content for marketing initiatives, amplifying NULASTIN’s brand voice and message in the beauty industry • Oversaw daily performance for the creative team, fostering collaboration and maximizing team output• Led high-impact photoshoots, creating original content aligning with NULASTIN’s brand identity and driving sales• Reported KPIs to the marketing team, leveraging data and insights to guide strategic decisions• Managed affiliate and influencer partnerships, developing strategies and generating customer / user-generated content (UGC) leads• Championed a robust content library (DAM) and SOPs for organization, acquisition, and optimal utilization of brand assets

Boulder, Colorado, United States

• Developed and implemented a data-driven organic social media strategy across all platforms, exceeding engagement goals by over 70% YOY• Crafted visually compelling, on-brand content (graphics, copy, video) that ignited conversations and boosted brand awareness• Cultivated loyal online communities through proactive engagement, responding to comments/messages, and leveraging user-generated content• Managed successful influencer partnerships, driving targeted growth and brand advocacy, while tracking analytics to demonstrate ROI• Led in-house and off-site photoshoots, coordinating logistics, talent, and creative direction• Utilized A/B testing and social media analytics to refine content strategy and optimize campaign performance• Collaborated closely with the marketing team to implement branding initiatives across all channels, ensuring consistent messaging and brand voice.

Denver, Colorado, United States

• Founded & scaled Lucky Fellow Co., a handcrafted metal dog tag brand, from initial concept to thriving Etsy LLC store with consistent 5-star customer reviews• Cultivated a loyal customer base through organic social media marketing, influencer partnerships, and targeted SEO strategies• Managed all aspects of online presence, including product listings, social media engagements, paid advertising campaigns, and customer relationship management• Implemented comprehensive SEO strategy for Etsy shop, leading to increased organic traffic and top rankings for relevant keywords• Sourced high-quality materials and partnered with local artisans to ensure consistent quality and ethical production practices

Eau Claire, Wisconsin, United States

• Designed professional graphics for print materials (posters, flyers, brochures), social media platforms, and merchandise• Implemented and monitored asset usage across all channels to ensure consistency and brand integrity• Identified and proposed creative opportunities to raise awareness for existing campus sustainability initiatives and increase student engagement• Wrote proposals to the board to raise funds for student body-supported initiatives• Volunteered and collaborated with other departments to raise awareness on potential solutions to environmental issues

Eau Claire, Wisconsin, United States

• Delivered engaging, in-depth instruction on a comprehensive suite of collegiate level software, including Adobe Creative Cloud• Cultivated confident users through individualized 1:1 meetings and consultations, tailoring guidance to the needs of students, staff, faculty and alumni• Led effective group demonstrations and workshops, fostering active participation and maximizing skill development• Identified learning gaps and provided targeted solutions to overcome software challenges• Promoted the benefits of software proficiency across the university community, fostering a culture of digital literacy

Minneapolis

• Led the initiative to migrate all past publications and online content to a brand-new website platform, streamlining accessibility for audiences• Architected the new site build from scratch, ensuring intuitive navigation and a visually-engaging interface that reflects The Wake’s unique identity• Integrated digitized versions of past issues seamlessly into the site, preserving print legacy while enhancing searchability• Regularly participated in editorial meetings, contributing design expertise and collaborating with journalists to brainstorm impactful layouts and storytelling strategies

Oshkosh

Selected as one of two competitive candidates, I played a vital role in cultivating curiosity, and:• Delivered interactive, multi-sensory educational programs for diverse family audiences, tailoring content to ignite creativity and appreciation for art and nature• Led engaging art-making workshops and hands-on activities, fostering exploration and discovery• Developed and implemented innovative art projects inspired by The Paine’s collection and gardens• Managed visitor inquiries with enthusiasm and knowledge, ensuring a positive and welcoming experience for all

Appleton-Oshkosh-Neenah Area

Ignited a love of music in young learners through:• Engaging and personalized introductory piano lessons, fostering a fun and rewarding learning experience• Building strong foundation in music fundamentals through music theory, sight-reading, and technique using age-appropriate workbooks and activities• Creating performance opportunities and regular student recitals to build confidence and showcase progress• Successfully attracted and retained students through effective marketing and positive word-of-mouth• Maintained clear and regular communication with parents and guardians, providing updates on student progress

Bachelor Of Science - Bs, Graphic Communications

Activities and Societies: CHAARG Health & Fitness Club; Dean's List (all semesters); Learning Technology Services Training.

Graphic Design

Activities and Societies: Honors College of Design; Dean's List; National Society of Collegiate Scholars; Web Designer for “The Wake”.

English Literature And Composition, Us Government And Politics, Us History, World History (Modern), 17.0 Credits

Activities and Societies: AP Scholar with Honor

Ged

Activities and Societies: Index newspaper, Marching band, Musical theater, Pit orchestra, Rüsselsheim Germany Sister School Exchange.

Pre-College Credits, Biology/Biological Sciences, General, 4.0

Dual-Credit College Class (completed during high school)