Shaylene Bodner Email & Phone Number

Dublin, Ie

Dublin, Ie

Vancouver, British Columbia, Canada

• Collaborate with stakeholders and senior executives to develop marketing and brand strategies by determining target demographic, conducting SWOT analyses, assessing market conditions, reviewing competition analyses, and outlining success measures• Lead extensive client discovery meetings, identifying overall brand positioning, key brand pillars, stories, strategic positioning statements, USPs, taglines, and campaign messaging• Manage and develop strong client relationships, taking a… Show more • Collaborate with stakeholders and senior executives to develop marketing and brand strategies by determining target demographic, conducting SWOT analyses, assessing market conditions, reviewing competition analyses, and outlining success measures• Lead extensive client discovery meetings, identifying overall brand positioning, key brand pillars, stories, strategic positioning statements, USPs, taglines, and campaign messaging• Manage and develop strong client relationships, taking a personalized and tailored approach to each individual while developing project timelines and budgets, converting over 95% of clients into repeat business• Oversee videography and photography campaigns, including videographer and photographer selection, mood/tone of shoot, storyboarding, talent and location selection, music selection, editing, and condensing content into clips for social media.• Lead the design team in developing creative assets per client requests and brand identity, including bespoke media campaigns across social media, google, transit advertising, magazine publications, cross promotions, and electronic billboards• Manage designers during creation of teaser/full websites, e-communications, presentation centres, VIP promotional packages, brochures, and extensive signage campaigns.• Lead a cross-functional team of marketing professionals, sales experts, programmers, advertising consultants, interior designers, graphic designers, architects and subcontractors• Oversee the studio's full client portfolio and project pipeline of 15-20 concurrent projects using project management software during the extended absences of company partners• Manage source-to-pay processes by collecting competing quotes, providing recommendations, awarding contracts, and monitoring fabrication, installation, and payment• Implement change management initiatives, including employee review processes, office relocations, transition to laptops, project management software, and hiring Show less

Vancouver, British Columbia, Canada

• Conducted competitive market analyses to develop comprehensive marketing strategies, including reviewing $/sf of competing projects, buyer profiles, and absorption rates.• Formulated project launch strategies based on analysis and client requirements, including registrant outreach, PR campaigns, influencer campaigns, cross-promotional partnerships, high-profile launch events, text message campaigns, radio advertisements (including selection of voice talent), and strategic media campaigns… Show more • Conducted competitive market analyses to develop comprehensive marketing strategies, including reviewing $/sf of competing projects, buyer profiles, and absorption rates.• Formulated project launch strategies based on analysis and client requirements, including registrant outreach, PR campaigns, influencer campaigns, cross-promotional partnerships, high-profile launch events, text message campaigns, radio advertisements (including selection of voice talent), and strategic media campaigns from teaser to tempo• Led weekly client meetings with high-level executives and multidisciplinary teams, providing status updates, managing client concerns, and offering strategic solutions• Monitored sales absorption and buyer demographics of slower projects, adjusting strategies with promotions and advertising to boost interest and sales• Analyzed competitors’ launch timelines and product offerings and provided product design consultation services based on findings to increase the financial success of each project• Assisted clients in leasing commercial spaces for presentation centres, working with real estate brokerages and overseeing build-outs while liaising with designers and trades• Created, monitored, and adhered to project timelines and client budgets Show less

Vancouver, British Columbia, Canada

• Generated and managed project content, produced creative briefs, obtained quotes, and directed vendors on renderings, photography, videography, scale models, and signage• Responsible for all components of project planning/execution, including marketing brochures, ads, websites, touchscreens, presentation centres, and email communication• Managed ongoing sales programs, overseeing advertising, and presentation centre relocations• Set up CRMs to collect registrant data and targeted… Show more • Generated and managed project content, produced creative briefs, obtained quotes, and directed vendors on renderings, photography, videography, scale models, and signage• Responsible for all components of project planning/execution, including marketing brochures, ads, websites, touchscreens, presentation centres, and email communication• Managed ongoing sales programs, overseeing advertising, and presentation centre relocations• Set up CRMs to collect registrant data and targeted regions with higher registrant density• Analyzed registrant data to evaluate marketing campaign success, promotional strategies, and public interest, providing insights for strategic adjustments• Liaised with developers, architects, and consultants as marketing team lead Show less

Vancouver, Canada Area

• Populated project proformas to ascertain feasibility, updating as projects advanced• Progressed city approval processes by liaising with city officials and adhering to project timelines (rezoning, CAC negotiations, development permit & building permit)• Managed external project consultants, including architects, engineers, and designers• Attended public hearings, open houses, city council meetings, and consultant meetings

Vancouver, Canada Area

Marketing Responsibilities:• Participated in marketing, graphic design, interior design, and branding presentations• Attended scale model reviews and provided input during city public art selection• Set up services for Presentation Centres (i.e. IT technicians, electricians, gas fitters, HVAC technicians, photocopier leases, furniture delivery, landscaping, phone, internet, and office supplies)• Coordinated with stagers, photographers, graphic designers, out-of-house… Show more Marketing Responsibilities:• Participated in marketing, graphic design, interior design, and branding presentations• Attended scale model reviews and provided input during city public art selection• Set up services for Presentation Centres (i.e. IT technicians, electricians, gas fitters, HVAC technicians, photocopier leases, furniture delivery, landscaping, phone, internet, and office supplies)• Coordinated with stagers, photographers, graphic designers, out-of-house marketing firms, and movers• Coordinated project launch events, realtor events, and media events• Scheduled Homeowner Orientations and assisted homeowners with paperwork during key turn over• Supported the Director of Development with contract administration, drafting Disclosure Statements, and preparing strata plan documents• Managed the permit application process for a proposed commercial building in Alberta (awarded contracts, submitted Development Permit Application, Building Permit Application, coordinated utilities, and issued IFC drawings). Show less

Sydney, Australia

Vancouver, Canada Area

• Assisted VP of Construction, two Project Managers, and two Superintendents with construction schedules and building specifications for residential/commercial developments• Supported Customer Care by coordinating year-end warranty repairs with homeowners

Vancouver, Canada Area

• On-site Specialist at international consulting firm, Accenture• Responsible for overseeing a multi-million dollar client account, meeting strict metrics, and single-handedly monitoring 130 employees while on assignment at Accenture and BC Hydro• Received job orders from Accenture and BC Hydro managers requesting temporary associates for contract roles• Worked closely with managers to determine the best skill set, experience, education, and personality for each role• Reviewed… Show more • On-site Specialist at international consulting firm, Accenture• Responsible for overseeing a multi-million dollar client account, meeting strict metrics, and single-handedly monitoring 130 employees while on assignment at Accenture and BC Hydro• Received job orders from Accenture and BC Hydro managers requesting temporary associates for contract roles• Worked closely with managers to determine the best skill set, experience, education, and personality for each role• Reviewed resumes provided by employment agency, determined eligibility for positions, and scheduled interviews• Conducted orientations for new employees and provided information regarding vacation requests, acceptable internet usage, attendance and punctuality, payroll procedures, medical leave, and performance reviews• Processed paperwork for employee extensions, bonuses, benefits, residential address changes, work location changes, maternity leave, long term disability, and terminations• Generated monthly reports that estimated departmental growth and profit and tracked departmental trends Show less