Shay Summers, Mba Email and Phone Number
Shay Summers, Mba work email
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Shay Summers, Mba personal email
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You are welcome to contact me at Summers.Shaylene@gmail.comSeasoned Marketing and Sales executive in the Consumer Product and Durable Goods Industry, skilled in orchestrating strategic and lucrative revenue growth across diverse channels such as Ecommerce, National Retailers, Clubs, Prestige, and Commercial distribution. A visionary strategist with expertise in formulating and implementing comprehensive Go-To-Market (GTM) campaigns, complemented by 360-degree marketing plans. Specializes in strategic business planning crucial for surpassing annual targets, consistently securing victories in Product Line Reviews/RFPs, and effectively reversing negative sales trends. Transformational leader proficient in cultivating an environment of innovation, inspiring teams to excel and deliver outstanding results.Core Areas of Expertise:•Strategic Channel Development/Planning•Customer/Partner Relationship Management•Go-To-Market Strategy•Marketing Collateral Development•Channel Pricing Strategy•Channel Enablement Programs•Sales Channel Analysis•Channel Partner Acquisition•Channel Marketing Campaigns•Market and Competitive Intelligence•Performance Measurement and Reporting•Budget Management•Education and Product Training•Cross-Functional Collaboration
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Director Of Market Strategy And PlanningHelen Of Troy May 2024 - PresentEl Paso, Texas, Us
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Director Of Sales, Channel DevelopmentSharkninja May 2023 - May 2024Needham, Ma, UsHired to optimize SharkNinja's reach into novel business venture for the Outdoor Channel. Charged with setting category growth targets, devising the best product assortments, pricing and promotional strategy to secure market share leadership while maximizing profitability for Ecommerce, Retail, Mass and Clubs.• Successfully scaled distribution with key customers in FY23 +$80M. • Achieved a successful product line review win with new customer in the hardware channel, gaining the addition of 16 new products in the outdoor category, 8 products in the small kitchen electronics (SKE) category and 16 products in the Floorcare (FC) category resulting in+$2M ending H2.• Cultivated new business with Outdoor National retailer and executed in-store destination merchandising yielding +$1M ending H2. -
Director Of Trade Marketing - BeautyHelen Of Troy May 2022 - May 2023El Paso, Texas, UsDirected North American Trade Marketing Team as the driving force behind the beauty division's (Hot Tools, Revlon, Bed Head and Gold 'N' Hot) holistic go-to-market strategies across Prestige, Ecommerce, Mass, Clubs and Drug channels of distribution. Develop sales fundamental strategies, establish KPI's for channel and customer promotions as well as ensure complete commercial alignment for $500m portfolio.• Orchestrated an extensive integrated marketing campaign debuting Hot Tool’s Brand expansion and product entry to the liquids category featuring 5 new products focused on thermal heat protection and repair with exclusive distribution to Prestige customer resulting in +12% growth vs. PY.• Achieved +12,427-door count expansion during category line review, surpassing the business plan by +125% with number 1 Mass Retailer gaining POG placement of 6 additional products with the Revlon Brand.• Created and implemented marketing toolkits for new product launches to optimize operations and bolster sales training to ensure seamless synchronization across all channels.
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Sr. Channel Marketing Manager - Business MachinesFellowes Brands Mar 2020 - May 2022Itasca, Illinois, UsDirected the North American channel management team and led channel marketing strategies for the Business Machines categories with full P&L responsibility of $120M. Developed and executed multi-year channel/category/customer business plans for Ecommerce, Mass, OSS, Clubs, Retail, Commercial Distribution and IT resellers.•Exceeded Business Plans in FY20 +113% and FY21 +107% effectively reversing a 7-year sales decline in paper shredders.•Amplified eCommerce sales +46% by successfully launching 9 new products into market while accomplishing highest rated National Brand on Amazon.com with Page 1 visibility and increasing profitability +5% through reformed targeted promotions.•Displaced competition in category line review and expanded POG to incremental 1,000 stores generating +62% sales by optimizing Omni Channel marketing initiatives with a focus on strengthening our partnership with number 1 Mass customer.•Defended POG placement during RFP with OSS customer and increased off-shelf promotional placement exceeding FY21 +17.5%. -
National Key Account ManagerRobert Bosch Tool Corporation Na Feb 2016 - Feb 2020Mt. Prospect, Il, UsPromoted to turn around a major MRO account that had been trending negatively for 5 consecutive years. Oversee day-to-day operations, including leading a 6-member internal team and 55 external manufacturing sales representatives. Drive account development, management, conversion, relationship development, solution selling, and product demonstrations. •Achieved a successful turnaround, generating +$3M in incremental business through competitive RFP; displaced competition across 14 categories securing placement for 3 years.•Reduced operational spending 99% YOY through consultative selling for a major beverage manufacturer by printing OEM service parts with Dremel’s 3D printer and filament.•Created successful incentivized conversion program for field sales targeting Enterprise End-users achieving 300x in ROI.•Won Key Account Manager of the Year in 2018 for achieving 116% to goal, including all targets across 5 business units. -
National Market Development ManagerRobert Bosch Tool Corporation Na Aug 2014 - Feb 2016Mt. Prospect, Il, UsManaged $35M revenue with $1M budget for Bosch Accessories Business Unit with full P&L ownership of distribution for Co-Op, MRO and Industrial/STAFDA channels. Accountable for overseeing a spectrum of critical functions including, B2B/B2C market expansion, promotional campaigns, conversion strategies, dealer trainings, event planning, forecasting, contract negotiations, market analysis, customer pitches.• Achieved #1 ranking as the Top Business Development Performer in FY15, reversing a three-year negative sales trend and surpassing the sales plan by +111%. • Devised and led a B2B/B2C field research marketing initiative to identify key customer purchasing behaviors to drive retention, new business and win back targets across our full range of products and services.• Delivered $250K annual recurring cost savings by creating a strategy to increase output in shipping bulk product and reducing packaging; significant savings generated from an implementation cost of just $5K.• Crafted cutting-edge video marketing campaigns to include “GO 10 AC”, earning recognition from the Board and “Acceleration” that won accolades at the 2015 National Sales Conference.
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Channel Marketing Manager/AssociateRobert Bosch Tool Corporation Na Jan 2011 - Aug 2014Mt. Prospect, Il, UsManaged $50M revenue with $2.5M budget for Dremel and Roto-Zip Business Units with full P&L ownership of: Big Box, Mass Retail, Ecommerce, Co-Op, Farm Channel, MRO and Industrial/STAFDA. Responsible for new product launches, pricing, placement, promotions, merchandising, product training, trade shows, key growth initiatives, inventory management, strategic playbooks, performance analysis, market intelligence, RFPs/Product Line Reviews.•Exceeded business plan for FY12 +110%, FY13 +132%, and FY14 +120%.•Delivered $1.5M YOY three consecutive effectively increasing sales from $4M to $8.5M with Co-Op Customer by winning RFP and supplier exclusivity for 3 years.•Optimized product placement of 24ft’ POG with Big Box customer, strategically avoiding a Product Line Review, resulting in the addition of 65 new SKUs, increasing sales +35% vs PY. •Executed promotional engagement and incentive drivers focused on expanding dealer placement through standardized planograms, generating +30% ROI per planogram for each dealer.•Earned “Channel Manager of the Year” in 2012 for overachieving sales targets.
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Partner Relationship SpecialistCdw Jan 2007 - Feb 2009Vernon Hills, Il, UsPromoted to bring thought leadership and vision through strategic sales growth initiatives while optimizing supplier engagement. Collaborated in designing incentivized technical product training focused on solution selling, aimed at boosting account managers' product knowledge, credibility, and ability to close deals successfully to meet sales targets. -
Team Lead, Associate Product SpecialistCdw Jan 2006 - Jan 2007Vernon Hills, Il, UsManaged Software Category which exceed $2B annually. Led a team of 7 (4 domestic and 3 International). Created and implemented all on-boarding and training materials for team members. Collaborated cross functionally to enhance user experience, online brand positioning and advertising.• Recognized as the “Winner Circle Award” for Outstanding Team in Marketing.• Grew projected coverage from 89% to 90% with a projected growth of 35,000 additional skus by surpassing and maintaining a 93% improvement in quality of data within systems and enhancing the alignment of partner data.
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Associate Product SpecialistCdw Jul 2005 - Jan 2006Vernon Hills, Il, UsExecuted Product Launches for Key Channel Partners in the software category for CDW.com and CDWG.com.• Successfully Launched Adobe CS2, CS2.3, Microsoft Vista; all launches exceeding 10,000 skus for discs and licenses for: federal, education, enterprise, small business and DTC. • Designed and oversaw access to more than 200 partners for "Marketing Resource Centers," implementing two significant reclassifications that notably enhanced the customer shopping experience.
Shay Summers, Mba Skills
Shay Summers, Mba Education Details
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Depaul Driehaus College Of BusinessMarketing And Management -
Western Illinois UniversityCommunication
Frequently Asked Questions about Shay Summers, Mba
What company does Shay Summers, Mba work for?
Shay Summers, Mba works for Helen Of Troy
What is Shay Summers, Mba's role at the current company?
Shay Summers, Mba's current role is Director of Market Strategy and Planning.
What is Shay Summers, Mba's email address?
Shay Summers, Mba's email address is ss****@****roy.com
What schools did Shay Summers, Mba attend?
Shay Summers, Mba attended Depaul Driehaus College Of Business, Western Illinois University.
What are some of Shay Summers, Mba's interests?
Shay Summers, Mba has interest in Animal Welfare.
What skills is Shay Summers, Mba known for?
Shay Summers, Mba has skills like Cross Functional Team Leadership, Crm, Marketing Strategy, Marketing, Leadership, Sales, Marketing Communications, Product Development, Forecasting, Direct Sales, Retail, Merchandising.
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