Shaylyn Bernhardt Email & Phone Number

Saint Paul, Mn, Us

St Paul, Minnesota, United States

Focused on advancing grassroots, clean energy mission through authentic audience engagement, human-centered storytelling, and program-aligned strategic communications.

Led and managed online audience engagement across digital communications platforms.● Strategically aligned communications standards, goals, and content across websites, newsletters, and social media platforms, with the Foundation’s grantmaking strategy.● Tracked and assessed effectiveness of digital communications and develop improvements.● Built and fostered relationships with internal teams, external partners and vendors while managing a six-figure budget.Highlights:• Redesigned and continually revised newsletters for enhanced engagement and usability; 30.1% average open rate in 2020 (nonprofit industry standard is 20.39%).• Increased Twitter followers by 105% and Facebook fans by 182% since 2015.• Led 3 website redesigns including BushFoundation.org in 2020, managing stakeholders (staff, board, developers, vendors), project objectives, outcomes, and budget.• Collaboratively produced print pieces (bMagazine, Native Nations Investment Report) to bridge the digital equity divide to over 10,000 individuals in our region.• Co-organized and co-produced bushCONNECT, an event that drew over 1,000 people from across our region in 2015, 2016, and 2018.• Introduced and implemented Foundation-wide digital accessibility standards.

St. Paul, Mn

Created tools to promote the accomplishments, insights, and offerings of individuals in the department.Developed communication goals and marketing strategies to engage academic audiences while fostering new relationships.Enhanced research and outreach influences with targeted and authentic approaches to social media.+3100% growth in Twitter followers since reactivating the account in 2012 (not a typo, seriously).Launched 3 flagship events to showcase students, engage alumni, and develop community relationships.Generated visibility by creating websites, email newsletters, and printed promotional tools.+241% growth in email newsletter subscribers.Spearheaded efforts to recruit students with targeted messages to 500+ emails, digital marketing materials for virtual college fairs, and an outcomes-based future student webpage. Devised tools and plans for measuring outcomes, managing budgets, organizing commitments, and determining success.

University Of Minnesota

Partnered with academic centers to establish effective communication and marketing goals, strategies, and measurements across internal and external audiences.

Provided innovative support and impeccable organization to the division by developing inventive marketing strategies, partnering with community organizations, fostering audience development, pioneering non-traditional events and promotions, occasionally acting as spokesperson in TV spots, and managing budgets.

Implemented an internal database to utilize assets for production and marketing for company sales growth.

Showcased my organization, multi-tasking, and attention-to-detail skills to earn promotions from Student Office Worker to Principal Admin Specialist, and then to Executive Office and Admin Specialist.

Ba, Art History

Master Naturalist, North Woods, Great Lakes Biome; Big Woods Big Rivers Biome