Shaylyn Murphy, Pmp Email & Phone Number

Charlotte, North Carolina, United States

Charleston, South Carolina Area

- Built brand awareness across campus and in the community by creating a blog, executing a social media strategy, publishing stories, writing press releases, and promoting events. - Curated engaging social media posts geared toward current and prospective students using Hootsuite (grew Instagram followers by 47 percent in under one year).- Improved.

Chapel Hill, North Carolina

- Created a fundraising campaign to raise $75 million for the MJ School over five years- Conducted survey and focus group research - Facilitated in-depth interviews with multiple alumni- Analyzed research data to inform creative deliverables of campaign- Aided in the creation of an informational building video and donor pamphlet- Designed "Reimagining.

Chapel Hill, North Carolina

- Managed the publicity for the non-profit organization’s annual conference- Wrote a press release, newsletter bulletin and fact sheet - Contacted 400 people individually to invite them to and inform them of the conference- Developed 10 distribution lists for different target audiences- Interviewed five local community members who struggled with the stigma.

Chapel Hill

- Pitched news stories to local media that have earned coverage on WRAL and News and Observer’s College Town- Created engaging social media and website posts to promote stories- Monitored the media for new media contacts

Mount Pleasant, South Carolina

- Drafted press releases and fact sheets and send them to the media- Created content for a monthly e-newsletter with MailChimp- Composed social media content for two accounts- Updated and managed Trio’s media list- Submited events to community calendars

- Helped plan wheelchair basketball tournament fundraiser for 250 people - Raised $6,170 for Bridge II Sports- Created press release, fact sheet and media advisory to gain press coverage- Contacted six local news organizations to get the event covered- Earned media coverage in the Daily Tar Heel about tournament- Managed and created content for Facebook.

Durham, North Carolina

- Designed newsletter template and updated theme each month- Researched industry topics to create content for monthly newsletter- Created bi-weekly videos to boost team morale - Facilitated monthly photo competition for employees

Raleigh, North Carolina

- Implemented social media plan to increase online presence and followers- Increased Facebook engagement by 18% and weekly total reach by 21%- Gained 40 new followers on Twitter and 30 followers on Pinterest- Coordinated day-of event execution- Strengthened and built Jennifer V’s brand through the creation of a variety of posts

3626 Shannon Road, Durham, NC 27707

- Created personalized event agendas with Adobe InDesign - Designed event logo and agenda icons with Adobe InDesign and Illustrator- Orchestrated event logistics of 48 attendees- Executed day-of event operations - Managed Salesforce database and added 200 potential clients

505 West Franklin Street, Chapel Hill, NC 27516

- Composed and edited content to publish on social media networks- Built social media campaigns on Facebook and Twitter for 7 clients in the automotive industry - Collected and analyzed data to determine effectiveness of social media posts

- Collaborated with committee members to brainstorm activities for the marathon- Created and planned activities for upcoming events - Participated in fundraising of $551,595.87 for UNC Children’s Hospital

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication, Senior

Activities and Societies: General Alumni Association, Homecoming Committee, Vice President, Community Outreach Chair; Wesley Campus.

Education record

I completed the Business Essentials Program as a non-required program to further my education and to explore my curiosity about the.

Education record

High School

Activities and Societies: Academy of Information Technology National Honor Society, Board Member Spanish Honor Society Key Club Volleyball.