Shaymah Ali-Kparah M.S. Email & Phone Number

Dallas/Fort Worth Area

-Leverage data to provide recommendations for emerging online marketing monthly campaigns within caused based and ministry clients-Provide media recommendations based on clients key objectives with effective guidance on specific media creatives.-Analyze media strategy effectiveness pre and post production of programs for organic and paid digital programming-Established key relationship rapport with external clients and internal partners -Regularly educate and lead clients through best marketing practices, relevant market research, and streamline existing and future goals

Dallas/Fort Worth Area

-Responsible for managing and coordinating logistics for all content production -Review content briefs and communicate with clients to ensure content was delivered in a timely and professional manner-Brainstorm new and innovative social concepts to increase engagement and viewership -Consistently understand industry trends, key audience engagements and competitors to uncover white space opportunities-Collaborate, create and execute internal and external digital content circulated weekly

Plano, Tx

• Responsible for having comprehensive knowledge of all operation systems that support a $15M dollar a year organization• Building and reporting accurate financial statements to team• Resolving and optimizing complex organizational processes• Collaborate, create and execute internal and external digital and print content circulated weekly

Lubbock, Texas Area

-Create systems to ensure efficient data district capturing; leading to sustained funding-Collaborate with administration to establish and offer additional support to individualized programs and outcomes for annual programming -Cultivate projects designed to enhance the student learning and retention initiatives on an annual basis

Lubbock, Texas

• Cultivate partnerships with teachers, administrators, school districts and stakeholders across the state for over 20,000 students• Develop recruitment and retention efforts for Divisional staffing up to 75 individuals annually• Responsible for the execution and successful completion of 16 annual summer programs of 750+ campers, including all logistics: marketing, hiring, managing and training camp staff members• Manage fiscal responsibility, including allocation of over $400,000 in grant funding• Create and promoted divisional event content calendar for social media, marketing, website and Radio • Develop and executed a strategic plan/calendar for follow up efforts that supported recruitment and diversity initiatives

Lubbock, Texas Area

• Provided support in outreach & engagement efforts for students in PreK-12th grade through multiple departments within the Division of Diversity • Oversaw the matriculation and persistence of summer campers throughout their 4th-12th grade years.• Implemented and presented social and academic programs throughout the academic yearDeveloped plans & schedules for travel applications and vouchers as relates to recruitment efforts for staff and students

Master Of Science (M.S.)

Bachelor'S, Psychology