Shay Boone Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Product Marketing Manager for 10+ art fairs annually in the United States, Australia, and the UK.Responsible for all owned marketing channels for the events, including email marketing, social media, and the company website.Work to improve web pages and experience to capture new leads and define their path through the funnel through email marketing and web content. Define email marketing touchpoints for new and owned audiences. Create templates aligning with brand and tone of voice guidelines for marketing coordinators to execute for Fair editions.Collaborate with the marketing team to identify opportunities to leverage organic/owned content on our website and email campaigns. Convert new leads to event visitors (and, in turn, on-site artwork buyers) and nurture existing contacts to build brand loyalty (and increase repeat attendance).Define all touchpoints (landing pages, web content, email touchpoints) for segmented audiences aimed at conversion.Oversee all creative elements (header images, modules, graphics) and web page wireframes, working closely with design, product & dev to complete projects. Prepare and deliver guides and templates relating to email and web to team members, ensuring successful implementation.Evaluate email marketing performance to optimize engagement level, audience growth, and conversion rates.Evaluate audience statistics and trends to fuel content initiatives, understanding what message to deliver to audiences that build brand loyalty and fuel conversion.

Los Angeles, California, United States

Marketing Manager for West Coast art fairs in Los Angeles and Dallas (four events annually, 4 days each).Oversaw all marketing channels for the West Coast events, including all owned, earned, and paid channels. These included email marketing, social media, website marketing, paid media, influencer marketing, public relations, paid search & paid social.Was responsible for meeting ambitious ticket revenue goals.Created each event’s marketing and PR campaign from end to end, considering the wider global brand communication strategy and targets.Secured new promotional partnerships for paid and trade partnerships across media and brands to help build awareness and contra-based value. Worked closely with all fair sponsors and media partners to ensure agreement items are fulfilled and that the fair’s exposure was maximized through their channels. Managed the visitor email marketing campaign, copywriting, content creation, and social media marketing campaigns .Managed the marketing activity budget, all central campaign planning documents, and critical paths. Managed the event’s ticket and invitation system setup, reporting, and analysis. Completed Post event audience analysis and was responsible for future campaign recommendations.

Los Angeles, California, United States

Responsibilities include copywriting, creative brainstorms, creation of content calendars, social media strategy, community building, creation of brand tone, and working within strict deadlines.Projects include managing the official social media handles and communities for multiple HBOMax series (FBOY Island, The Big Shot With Bethenny, Search Party, Finding Magic Mike, Minx, and 12 Dates Of Christmas) and the major motion picture Candyman.

Los Angeles, California, United States

Digital marketing & social media company for entertainment brands. Specialized in social media management, digital strategy, CRM, street marketing, online revenue growth, community growth, & strategic planning. Clients:♦ Dolly PartonSocial Media♦ Faith Hill Social Media/Online Marketing♦ Trace Adkins Social Media/Online Marketing♦ Terri Clark Social Media/Online Marketing/Fan Club management♦ Clay WalkerSocial Media/Online Marketing♦ Runaway ToursSocial Media Marketing♦ Touchdowns And Tunes Tailgate Party (Music Festival) Director Of Marketing ♦ Front And Center (TV series)Social Media/Website mgmt

Project Manager for all online strategies and marketing for Bon Jovi and the Jon Bon Jovi SOUL Foundation, including:♦ Oversaw all online efforts for 2010/2011's The Circle Tour, which became the world’s highest-grossing tour for 2010 (over $200 million gross), the second highest-grossing world tour for 2011 (over $193 million gross) & the top-grossing world tour for 2013 (Because We Can- The Tour, $142.1 million gross)♦ Creates and oversees strategy for BonJovi.com, including initial site creation, all site redesigns, new functionality, CRM growth, tour ticket pre-sales, tour marketing, online stores and all revenue opportunities♦ Increased Bon Jovi’s Facebook followers by more than 10 million likes between May 2010 (3 million likes) and May 2011 (13 million likes). ♦ Has achieved 2 number one albums (The Circle & What About Now)♦ Radio Singles (“We Weren’t Born To Follow,” “Superman Tonight,” “When We Were Beautiful,” “What Do You Got” "Because We Can", "What About Now")♦ Albums (The Circle, Greatest Hits, catalog Special Editions, What About Now)♦ Two World Tours: The Circle Tour (2010-2011), Because We Can - The Tour (2013)♦ Hardcover photo book “When We Were Beautiful”♦ Movie theater releases: “When We Were Beautiful”, "Inside Out"♦ Maintains all social media profiles for Bon Jovi, including creation of the band’s official Twitter, Instagram and YouTube accounts♦ Content planning for every social media platform to ensure unity, creativity and consistency for the Bon Jovi brand♦ Project manager and creator of online and social media strategy for nine different live concert streams broadcast around the world. A live stream from Dallas in April 2010 had more than one million unique viewers♦ Worked in tandem with Bon Jovi tour crew, tour promoters, record label, third party vendors, merchandise company, publicists, etc.

Echo is an online branding and marketing company that excels in building a brand's online community and engaging fans through CRM, mobile campaigns, online fan clubs, online street teams, viral marketing, data capture, eCommerce, and advertising. ♦ Responsibilities included brainstorming and executing all street marketing promotional missions and contests for each street team client, composing team newsletters, updating team websites, prize fulfillment, monthly reporting to clients, coordination with other departments for overall brand strategy, planning and organization, cooperation with and achievement of department financial and strategic goals♦ Experience in “Artist To Fan” social experiences, such as hosting fan parties at CMA Music Fest, hosting online web chats between fans and artist, and gathering video and voice content at various locations for artist website content♦ Created and executed fan vote campaigns for CMAs, CMT Awards, CCMAs, etc.♦ Street Marketing clients included Bon Jovi, Jonas Brothers, Dolly Parton, Keith Urban, Jason Aldean, Big Machine Records (Taylor Swift), Eric Church, Dierks Bentley, Rascal Flatts, Brad Paisley, Faith Hill, Clorox (KC Masterpiece and Kingsford), Terri Clark, Billy Currington, & Ozomatli

Bba, Music Business: Marketing Emphasis

Bachelor Of Business Administration - Bba, Music Business