Modernizing the Home Services Industry | Supercharging Brand Partners | Delivering Value to Real Estate Professionals | Creating Lifelong Relationships with Home Buyers by Simplifying Home Ownership at Every Stage of the Journey>> Spearheads the development and execution of both B2B + B2C marketing strategies that drive brand awareness for portfolio brands, elevate brands to premier status within their markets, and position the entire LaunchPad organization for growth. >> Weaves together marketing initiatives across portfolio brands, partners, and internal business units. >> Centralizes the digital marketing strategy. >> Builds and develops the corporate marketing organization. >> Oversees regional sales teams. >> Institutes consistent customer journey to maximize upsell and post-close service opportunities. >> Drives initiatives in relational sales, digital advertising, inbound marketing, SEO, and marketing automation.

Plans + implements marketing campaigns + strategies. Responsible for all marketing channels across all sales channels: 40+ retail stores, DTC and Wholesale. Defines + manages branding. Oversees official marketing assets and usage. Drives online/offline brand awareness, conversion, and loyalty. Develops, grows, and leads the marketing organization.

Marketing Consultation for Thought Leaders + Affinity Brands. Bronze Triangle specializes in right-size, full-stack marketing solutions that leverage the power of stakeholders as thought leaders within their varying industries. Bronze Triangle's ability to identify + capitalize on the white spaces in widely ranging industries has benefited the entire client portfolio. Our agility and versatility has helped large corporations, small locally-owned businesses, and non-profits make measurable impact — by harnessing findings from these varying industries and implementing unlikely strategies.

Developed & executed the overall marketing strategy for an influencer marketing platform focused on the outdoor industry. Drove brand awareness, grew audiences and boosted online gear sales through branding, inbound marketing, and advertising. Managed the annual marketing budget. Managed the marketing staff, SEO firm and PR firm. Developed, pitched and executed marketing campaigns for brand partners.

Managed brand strategy for specialty division of Hamilton-Beach Brands. Oversaw all digital marketing efforts, developed strategic marketing partnerships, consulted on product development, and overall marketing initiatives.