▸ Directed a successful search engine marketing campaign that used solid linking, and technical and keyword research tactics. ▸ 5 assets ranking in the top 3 searches of SERP with 10k+ volume Generating revenue of over 1M per client through Organic traffic. ▸ Designed and executed PPC campaigns on a variety of networks.▸ Managed the ad spend budget of $50K+ monthly for 5 clients. ▸ Monitored performance and campaign results. ▸ Conducted tests to optimize keywords on a regular basis.

▸ Have worked on GTM strategies, Product-market fit, persona research, Facebook Ads, Youtube Ads, Google Ads, surveys, customer marketing, acquisition & adoption campaigns.

▸ Collaborated with a team of 5 to translate the Advisors & Company’s Industry Experts product requirements into implementable UI/UX interfaces. ▸ Developed the digital moratorium calculator using HTML, CSS, and JavaScript that would help the borrower, measure the effect on their loans and provide constructive feedback if they opted for a moratorium.

▸ Had to perform tasks related to business intelligence, data gathering, modeling, data analytics, and reporting with the help of SQL, MSBI, POWER BI, Tableau