Shayna Harrison Email & Phone Number

Works directly with business subject matter experts to evaluate workflows and develop process automation opportunities. Communicates requirements and serves as liaison between business and web development team. Manages large scale projects for Sutter Heath affiliates and communicates expectations to all parties. Develops presentations and communicates with executive leadership focusing on successes and roadblocks to develop next steps and enhance ROI.

Sacramento, California Area

Project Management: Develop and execute advertisements for increased brand awareness, manage multiple vendors to ensure timely completion of projects, report on ROI of marketing efforts, gain necessary approvals from all levels of the organization in order to execute marketing initiatives.Marketing Automation: Work with Salesforce implementation team to roll-out new marketing automation platform, strategize and plan drip and nurture campaigns to ensure a seamless customer journey experience, develop email and landing page templates to adhere to the Sutter Health brand, write and edit HTML and CSS code as needed, strategize the prospect and lead process and determine how that process affects both Pardot and Salesforce.Event Management: Plan and execute a number of tradeshow marketing events throughout the year, develop email campaigns for initial outreach to prospective leads before and after events, track and order new marketing materials and giveaways as needed, report success of tradeshows, monitor speaking engagement opportunities, write and submit speaker abstracts as necessary, develop strategic plan and manage large 200+ person tour of patient service center.

Campbell, Ca

• Digital Campaign Management: Strategically develop digital marketing campaigns and develop audience targeting strategy, design email campaigns to coincide with online marketing messages and use A/B testing for increased engagement, manage social media calendar and engage with followers, oversee and manage online advertising and SEO/SEM.• Content Creation/Management: Create and design website content to support digital campaigns and increase positive online presence, manage online advertising projects and report ROI, collaborate with executives to update program descriptions and market new services through print and online mediums, analyze analytics to measure campaign results, identify successes and areas of improvement. • Collateral and Branding: Manage production of marketing collateral, utilize Photoshop to create viral online marketing messages, ensure branding and messaging is consistent across all platforms.• Project Management: Managed website redesign and user experience project which increased website visits by 30%, supervise multiple vendors to ensure accurate and timely completion of projects, direct website translation project to achieve visibility in new markets.

San Jose, Ca

Responsible for account management, client reports, identifying new ways to build the company brand, updating and creating marketing collateral, coordinating client learning, trade show management, updating company website and creating new email marketing campaigns.

Process insurance contracts and ensure all dates are current.Generate spreadsheets and databases as necessary (Microsoft Office).Assign agreement and file numbers to contracts in a timely manner.Ensure all documents are uploaded into the proper databases and fix problems as necessary.Assist customer registration regarding the Contract Administration System.Assist with Requests for Proposals (RFP) and Requests for Qualifications (RFQ) process.Assist with ISO Level III implementation.

B.S, Business; Marketing

Bs, Business, Management, Marketing, And Related Support Services