Shayna Mace Email and Phone Number

I'm the editorial director of BRAVA Magazine, a print and digital publication focused on Dane County-area women. We report on current and trending topics for women including health/wellness, finance, career, style/beauty, profiles, food/drink, home/garden and feature pieces. I am passionate about reporting on areas that our readers are asking about and will relate to. Women are doing amazing things, and we are here to support and uplift them in their endeavors.Prior to BRAVA, I oversaw eight publications for Nei-Turner Media Group, including Lakeshore Living (four editions), Experience WISCONSIN, Experience MICHIGAN, Arizona Meetings & Events, the Lake Geneva Visitors Magazine and the Lisle Visitors Guide. With a passion for home and garden and tourism topics, I enjoy bringing fresh, new ideas to print multiple times a year and working closely with our art department to lay out and elevate the overall look and feel of each of our magazines.I employ excellent organizational skills, project management expertise and a keen design eye to make each publication a polished, editorially pleasing product for each audience we serve. From start to finish, I manage the entire production process for each magazine and guide starting with concepting each story, assigning out writing and photography, editing each article, working with the art director on article layouts and approving the entire book. I also work on the printing and circulation side to make sure each publication is on track to be mailed out to our readers. With that holistic view in mind, I also partner with our digital department on e-newsletters, social media and website content to round out each publication's presence and grow our digital audience.

As editor of four Wisconsin lake living-focused publications that are published biannually and annually respectively, I collaborate with the publisher, photographer(s) and graphic designer on executing the issue from start to finish. I plan out the editorial content, find sources and homeowners to work with on stories, write the majority of articles within the issues, assign out photography, edit all stories for publication, fact-check all stories, work closely with the graphic designer on layout, ensure all deadlines are being met from beginning to end and give the final approval on all pieces before they go to print. The end result is a showcase of beautiful lake homes and service-oriented journalism for lake home owners in the Madison, Lake Country (Waukesha), Lake Geneva and Northwoods areas.

I've pitched and collaborated with editors on a variety of feature and hard-news pieces. My experience includes writing for newspapers, websites and print magazines, and I'm comfortable adopting the voice of a particular publication. Many of the publications I've written for have turned into repeat assignments and longstanding relationships. I've worked with such companies as Timberland.com, Experience Wisconsin, TravelWisconsin.com, Wisconsin Meetings magazine, The Waukesha Freeman, Today's Wisconsin Woman, Zagat.com, M Magazine, OnMilwaukee.com and The Daily Reporter.

I bring compelling style and trend stories to Channel 3 viewers. As a style expert, I research and develop the segment concept, work with photographers on pre-recorded video segments to be shown on-air and bring in clothing and accessories to enhance the story.

I have a managing role in shaping Madison Magazine's content within all departments--arts and entertainment, business, style, food and drink, and cover stories. I also oversee and assign out important special projects within the yearly editorial calendar which includes the Best of Madison, Best of the 'Burbs, Top Doctors, Top Nurses and Best Places to Work as well as act as lead editor on various cover and lifestyle features.As the arts and entertainment and business editor, I work closely with freelance writers on handling pitches, assigning out stories and editing magazine content and blog posts within these areas upon submission. I manage the magazine's style department as well, which includes concepting and creating all style content. Within this role I write a monthly local retail column called Stylist. For longer fashion editorial features I decide shoot direction, scout photo shoot locations, choose all featured product, select models, pull product and clothing for shoots, determine hair and makeup direction, style models and product, and choose final photos for magazine spreads. I'm also a social media strategist for the brand, creating content for Madison Magazine's Facebook, Twitter and Instagram accounts and engaging with fans and followers.

I work in a freelance capacity to provide the style coverage I previously did for the magazine. This includes penning my Window Shopping column, concepting and executing a fashion photo shoot with the art director and photographer every month and crafting my weekly Window Shopping style blog for MadisonMagazine.com.

In addition to the duties I was doing as the Associate and Style Editor (see below), I was responsible for thinking of new ways we could bring our print product to life in the online realm. I scoured our monthly content to think of ways we could creatively enhance our stories in expanded online pieces, extra features and videos for MadisonMagazine.com. For the March 2012 issue, I spearheaded our first-ever mobile reader's poll for our cover story on the city's best burgers. I managed that project from beginning to end and made sure that the results were tabulated and recorded correctly for use in subsequent rounds of the poll. I also executed and appeared in two videos for this issue that ran as online companions to magazine pieces I had written---specifically, an interview with the featured storeowner for my Window Shopping column and interviews with three restaurant owners for the best burgers story.

I reported and wrote tidbits, columns and feature-length pieces for the magazine's dining, business, health, arts and entertainment, home and garden, and style sections. I also collaborated with the editorial team to plan out the magazine's editorial calendar and have in-depth experience in planning out editorial calendars for the individual sections I managed (arts and entertainment, health, style, dining, business and front of the book--at different points in time). I worked with freelance writers to handle pitches, assign out stories and edit pieces upon submission. As a detail-oriented individual I oversaw special projects to ensure deadlines were met and writers were on track with their assignments for the Top Lawyers survey, Best of Madison Reader's Poll, wedding guide, the Hotel Book and acted as lead editor on various editorial features. I created and managed the magazine's style department as well, which included concepting and creating all of our monthly style content. Within this role I scouted photo shoot locations, chose all featured product, selected models, pulled product and clothing for shoots, styled product, models and magazine cover shoots, art directed shoots and helped choose final photos for magazine spreads.

I was hired on as an editor immediately after graduation based on my unpaid internship work with the magazine during my senior year of college. I pitched and started my local retail column, Window Shopping, during this time which became a monthly magazine feature. I led, improved and grew the internship program which involved directly overseeing up to four students per semester. I hired, trained and worked with every intern as mentor. As part of the edit staff, I participated as an active member in editorial board meetings where we developed stories and overall issue layout.

I joined the GMCVB's public relations and communications team to elevate the Bureau's social media presence on Facebook, Twitter and Instagram. As the strategist and sole content creator, I was charged with building our fan base, increasing engagement, connecting with our fans, reaching out to influencers, analyzing metrics and working with other departments within the GMCVB to execute company-wide goals. I also spearheaded brand-new projects on my own merit, such as introducing a contest platform for fan giveaways, implementing an early-stage influencer program and reviving the Bureau's dormant Instagram presence.In one ear's time I increased our Facebook fan base by 59% and Twitter followers by 84%. Within seven months of reigniting our Instagram presence our fan base grew fivefold.

I was the head of creative for IRISTOCRACY.com, a premium eyewear and accessory e-commerce website. I shaped our brand image which included the strategy, look and feel of home page campaigns, email communications to customers, photo shoot direction and styling, produced all website copy (product descriptions, policies pages and the IRISTOCRAT blog) and created and posted exciting, fresh style content for our social media channels (Facebook, Twitter, Instagram, Pinterest). I did extensive public relations outreach on behalf of our brand and secured placement in high-profile media channels (Today's Chicago Woman, Refinery29, People StyleWatch). On the business side I scouted out new luxury and/or up and coming vendors to carry on the website, determined and bought product assortment, collaborated with our vendors, worked with our partners on functionality of the site, and collaborated with the IRISTOCRACY team on company initiatives and projects.