Executive charged with strategic leadership and operational planning focused on strengthening the association’s position as the most trusted long-term care advocacy association in Pennsylvania and on the national stage.Developed cross-functional frameworks, process automation and workflow enhancements, KPIs and team structures resulting in seamless integration across association function areas and enhancing operational efficiencies across IT infrastructure, finance and accounting practices and more.Created data-driven modeling to identify key insights and growth opportunities across Pennsylvania’s long-term care continuum and association function areas to develop and diversify mission-appropriate revenue streams while maintaining strategic alignment.Spearheaded and executed new strategies to drive partnership revenues and diversifying non-dues revenue sources, generating a 143% increase in annual gross year-over-year partnership revenue and a 127% increase in annual gross year-over-year non-dues revenue by the end of Q1 2023.Formulated digital strategy and led the execution of the association’s digital advocacy efforts resulting in a historic 17.5% increase in Medicaid funding (nearly $515 million in state and federal match dollars), the first investment of its kind more than a decade.Developed the association’s strategy team to five team members across functional areas including advocacy and government relations, communications and digital content creation, virtual/hybrid/in-person events and partnership development to advance PHCA’s mission.

presentation title - Creating Dynamic Community Engagement in a Digital Age

presentation title - Fund the Front Lines: Leveraging Grassroots Support to Drive Advocacy Success

Client lead responsible for managing and overseeing the execution of multi-faceted integrated campaigns for the firm’s longest standing and largest revenue-generating account (K-12 cyber charter school), leading to 8% increase in total year-over-year enrollment. Onboarded and managed strategic partner teams to develop, execute and manage relevant cross-cultural, bilingual consumer campaigns to reach under served communities and audiences resulting in an 15% increase year-over-year in market share.

Developed and executed public relations strategies through communications initiatives including the development and execution of trade show marketing and advertising campaigns, brand management efforts, crisis and issues management counsel, thought leadership, public advocacy, digital marketing, social media outreach and earned media initiatives. Oversaw and supported the industry team junior-level staff providing account structure, management and mentorship.

Developed key strategy and messaging to advance the governor’s priorities, led efforts with executive branch agencies to support the governor’s priorities with a focus on workforce development and justice reinvestment. Served as primary spokesperson, including all media briefings, and lead briefer with governor in preparation for media availability, press conferences and one-on-one interviews. Lead speech writer for the governor’s annual State of the State address and supervised the drafting of formal event remarks by junior speech writing team. Managed planning and execution of press conferences and media events in conjunction with intergovernmental staff while supervising the distribution of advance schedules, media advisories, announcements, press releases, press conferences and media events, biweekly columns, multimedia content production and social media strategies.

Day-to-day account contact executing on strategic planning, development and execution of integrated advertising, public relations, social media campaigns for agency clients. Developed short- and long-form content for internal and external audiences including interactive newsletters, media advisories and press releases, editorials and feature stories, and coordination of media events.

Lead public relations specialist charged with developing and executing communications strategies and executive-level media training for clients across health care, entertainment, financial industry and economic development sectors.

Developed and implemented community education programs for Hillcrest Behavioral Health and the Robert C. Byrd Child & Adolescent Behavioral Health Center at Ohio Valley Medical Center. Responsibilities included coordinating referral development and tracking, developing annual strategic marketing plans as well as coordinating the program's internal and external communications program including planning open house and community events as well as the development of educational and promotional collateral.

Managed crisis communications and reputation management efforts for health system following self-reporting of Stark Law violations to U.S. Department of Health and Human Services Office of Inspector General. Led media preparation efforts for executive leadership and Boards of Trustees including newsletters, editorials, talking points and formal remarks. Developed and implemented public relations, marketing and advertising strategies designed to position OVHS&E-owned hospitals as top health care providers in the region, building top-of-mind brand awareness.

Designated liaison between the Community Connect Foundation, West Virginia Municipal League and the West Virginia Association of Counties to support the Community Connect Foundation's Statewide E-Government Project. Funded by the Claude Worthington Benedum Foundation, the project brought together the West Virginia Department of Education and local officials to establish sustainable, informative and professional websites for each county and incorporated municipality in West Virginia.