Manage lead program architecture, strategy and execution of enterprise marketing-to-sales lead programs across all sales channels and segments. Collaborate with sales leaders and marketing campaign managers to ensure flawless integration and lead conversion to improve all funnel metrics. Established lead process management procedures for newly created BDR teams Collaborated with inside sales team to improve conversion rates increasing YoY sales Orchestrated segmentation and targeting program for enterprise marketing lead generation campaigns leading to higher quality lead lists and sales assignments Revamped lead scoring model to improve overall quality of leads sent to sales Directed architecture to transition to technology solution for enterprise automated lead routing

Provide professional marketing communications consulting services for corporations and small businesses. Expert in strategic positioning, branding, messaging, lead generation, experiential and event marketing, media and campaign development. Established marketing insights and recommendations to generate demand for a digital curriculum distribution platform marketed to local businesses across the nation Orchestrated analysis of website performance and provided insights to drive traffic to commercial electrical contractor

Head of Marketing Communications department, managing enterprise team that led lead generation, digital and traditional advertising, client communications, events, collateral/sales support and company branding. Collaborated with sales and marketing executives to ensure programs were successful through real-time feedback and marketing analytics. Developed and executed demand generation program supporting new SaaS product that drove over 50K online marketing qualified leads (MQLs), a YoY increase of 120% Led a cross-functional team to optimize client journey from point-of-sale to relationship-building, resulting in more efficient processes and improvement in client satisfaction Championed marketing technology transition and integration of new Salesforce.com marketing automation platforms (Pardot and Marketing Cloud), leading to full-funnel reporting and actionable marketing insights  Orchestrated successful company re-branding to launch new name and develop a new brand following merger of two former companies

Managed the company advertising and promotional efforts to support launch of SuperGuarantee program, an award-winning program that helped turn around product usage for first time in more than five years. Supported launch of Superpages mobile app through advertising and promotional efforts. Developed comprehensive advertising program that increased product usage and call counts by 10%, impacting $102 million in positive annual revenue Generated almost 1 million entries into SuperGuarantee program through promotional efforts via online and mobile registrations Launched multi-media advertising program for Superpages mobile app that drove tens of thousands of users per week by increasing downloads 400% Steered the development of a user-generated video contest garnering over 70 videos used for product promotional support

Led marketing research, analytics and marketing communications programs for Verizon/Idearc Internet division (Superpages.com, Switchboard.com & Inceptor Search Marketing). Managed cross-functional teams in development of consumer and B2B insights to aid in product development, marketing communications and sales support efforts. Directed all marketing communications for Superpages.com leading to record unique visitor counts Orchestrated a company-wide sales support program, including cohesive collateral program that saved the organization more than $100K in production costs Managed barter advertising program garnering over $10 million in annual promotional ad value

Directed national and local media and sponsorship activity totaling over $200 million in billings across clients. Developed national and local launch plans for new products. Provided insight into consumer profiles for new targets/prospects. Developed strategic positioning for new campaigns and new business pitches. Clients included: Subaru of America, Texas Tourism, Bell Helicopter, Texas Instruments & ExxonMobil Spearheaded media efforts for Subaru of America helping to increase sales over 40K units, a 27% increase Conceived and executed national, multi-year NBC Olympics sponsorship for ExxonMobil that led to improvement in key brand metrics Directed all media activities for successful launch of Subaru WRX, including rally racing promotions Managed all media placement and sponsorship of The Masters golf sponsorship on a global basis for ExxonMobil  Developed global, multi-cultural media efforts for Texas Tourism campaign that led to exceeding state lead generation goals every year Orchestrated nationwide radio DJ promotion for Texas Instruments DLP brand by providing new TVs to key personnel for promotional impact, resulting in a successful launch of new TV technology