Shayne Bryant Email & Phone Number

Keller, Tx, Us

Manage lead program architecture, strategy and execution of enterprise marketing-to-sales lead programs across all sales channels and segments. Collaborate with sales leaders and marketing campaign managers to ensure flawless integration and lead conversion to improve all funnel metrics. Established lead process management procedures for newly created BDR teams Collaborated with inside sales team to improve conversion rates increasing YoY sales Orchestrated segmentation and targeting program for enterprise marketing lead generation campaigns leading to higher quality lead lists and sales assignments Revamped lead scoring model to improve overall quality of leads sent to sales Directed architecture to transition to technology solution for enterprise automated lead routing

Dallas/Fort Worth Area

Provide professional marketing communications consulting services for corporations and small businesses. Expert in strategic positioning, branding, messaging, lead generation, experiential and event marketing, media and campaign development. Established marketing insights and recommendations to generate demand for a digital curriculum distribution platform marketed to local businesses across the nation Orchestrated analysis of website performance and provided insights to drive traffic to commercial electrical contractor

Corporate Marketing D/Fw Tx

Head of Marketing Communications department, managing enterprise team that led lead generation, digital and traditional advertising, client communications, events, collateral/sales support and company branding. Collaborated with sales and marketing executives to ensure programs were successful through real-time feedback and marketing analytics. Developed and executed demand generation program supporting new SaaS product that drove over 50K online marketing qualified leads (MQLs), a YoY increase of 120% Led a cross-functional team to optimize client journey from point-of-sale to relationship-building, resulting in more efficient processes and improvement in client satisfaction Championed marketing technology transition and integration of new Salesforce.com marketing automation platforms (Pardot and Marketing Cloud), leading to full-funnel reporting and actionable marketing insights  Orchestrated successful company re-branding to launch new name and develop a new brand following merger of two former companies

Corporate Marketing D/Fw Tx

Managed the company advertising and promotional efforts to support launch of SuperGuarantee program, an award-winning program that helped turn around product usage for first time in more than five years. Supported launch of Superpages mobile app through advertising and promotional efforts. Developed comprehensive advertising program that increased product usage and call counts by 10%, impacting $102 million in positive annual revenue Generated almost 1 million entries into SuperGuarantee program through promotional efforts via online and mobile registrations Launched multi-media advertising program for Superpages mobile app that drove tens of thousands of users per week by increasing downloads 400% Steered the development of a user-generated video contest garnering over 70 videos used for product promotional support

Internet Division - D/Fw, Tx

Led marketing research, analytics and marketing communications programs for Verizon/Idearc Internet division (Superpages.com, Switchboard.com & Inceptor Search Marketing). Managed cross-functional teams in development of consumer and B2B insights to aid in product development, marketing communications and sales support efforts. Directed all marketing communications for Superpages.com leading to record unique visitor counts Orchestrated a company-wide sales support program, including cohesive collateral program that saved the organization more than $100K in production costs Managed barter advertising program garnering over $10 million in annual promotional ad value

Irving, Tx

Directed national and local media and sponsorship activity totaling over $200 million in billings across clients. Developed national and local launch plans for new products. Provided insight into consumer profiles for new targets/prospects. Developed strategic positioning for new campaigns and new business pitches. Clients included: Subaru of America, Texas Tourism, Bell Helicopter, Texas Instruments & ExxonMobil Spearheaded media efforts for Subaru of America helping to increase sales over 40K units, a 27% increase Conceived and executed national, multi-year NBC Olympics sponsorship for ExxonMobil that led to improvement in key brand metrics Directed all media activities for successful launch of Subaru WRX, including rally racing promotions Managed all media placement and sponsorship of The Masters golf sponsorship on a global basis for ExxonMobil  Developed global, multi-cultural media efforts for Texas Tourism campaign that led to exceeding state lead generation goals every year Orchestrated nationwide radio DJ promotion for Texas Instruments DLP brand by providing new TVs to key personnel for promotional impact, resulting in a successful launch of new TV technology