• Orchestrates the entire SEO content strategy for a rapidly scaling agency that was shortlisted for a Global Search Awards nomination.• Creates and continually refined comprehensive SEO article blueprinting procedures used by the writing team as the keystone content guidance.• Constructs sophisticated content calendars aligning to client KPIs and long-term agreements; balanced priorities and resources to fuel sustainable growth.• Defines the overarching SEO guidelines and guardrails providing direction for the organization's content approach as the space evolves.• Identifies keyword and topic opportunities through meticulous analysis of search intent, gaps, seasonality, and competition.• Builds trust-based relationships with clients; created fully customized strategies and content audits aggregating quantitative and qualitative insights.• Designs and conducts interactive SEO training for writers; upgraded skills and standardized processes company-wide• Establishes authoritative workflows and systems to monitor and reactively tune content performance based on rankings and metrics.• Conducts extensive audits of new client websites and architecture; provided precise content recommendations tied to conversions. • Evangelizes SEO best practices and strategies across the organization through compelling narratives and simplified reporting.• Oversees comprehensive technical SEO enhancements in partnership with the technical SEO and development teams, including site speed optimizations, fixing crawl errors, improving site architecture, implementing structured data, and monitoring core web vitals.• Directs collaborative UX-focused projects across content, design, and development organizations to streamline site navigation, boost on-site conversions, enhance page experience, and support user intent.

• Owned the SEO strategy that resulted in an 86% increase in organic traffic. • Built a robust link-building program and managed monthly SEO budgets of up to $75,000. • Proven track record in team leadership and process management, demonstrating effective management of writers and workflows for optimal team growth and performance • Led a team of six writers, driving a culture of continuous improvement to enhance their performance. • Preserved and grew the core business through technical SEO, including technical website audits, crawl error resolution, XML sitemap creation and management, robots.txt optimization, implementing canonicalization, structured data markup (schema), page speed optimization, mobile optimization, international SEO (hreflang tags), monitoring core web vitals, and improving site architecture. • Worked closely with the CMO to act as a trustworthy partner. Effectively used data and analytics to support strategic and tactical initiatives and the creation of project plans; monitored progress and measured performance. • Optimized existing content and created a roadmap and content calendar. • Performed regular keyword research and competitive analysis and worked to fill keyword gaps. • Monitored and reported on KPIs, shared with the SEO team and senior management, and quickly responded to divergences. • Excelled at storytelling and translating SEO strategy to executives.

• Assured that all content was optimized for search engines and user-focused while encouraging distribution across channels.• Carried out SEO research and presented the findings as content briefs.• Developed and implemented a cross-channel content marketing strategy that translated business and marketing goals into meaningful content deliverables.• Directed editorial strategy creation and implementation for SEO best practices while maintaining editorial calendars.• Researched B2B content marketing and tech news/trends as well as applied learned knowledge across all client engagements.

• Fostering positive relationships to best service existing clients, while developing relationships to attract new clients.• Executing email marketing campaigns to maximize exposure with leads and prospects. • Analyzing the digital marketing strategies of competitors, to best maximize the reach of our own digital marketing strategy. • Developing and maintaining critical internal and external relationships, which were crucial to company success.• Prospecting and pipeline development.

• Key contributor to the development of 3 highly-rated Venice restaurants including Oscar’s Cerveteca, Venice Beach Wines, and Clutch.• Contributed to a wide range of operations functions including marketing initiatives, menu development, and purchasing. • Assisted in implementing technological improvements including Grubhub, Postmates, Uber Eats, and POS systems. • Optimized costs through managing relationships with vendors and managing projects to increase efficiency.

• Executed marketing campaigns including email, social media, SEO, trade shows, and special events.• Developed relationships across a territory of over 400 square miles and 200+ accounts in the cities of Santa Monica, central Los Angeles, Culver City, Koreatown, and Long Beach. • Managed a portfolio of 20+ brands, bringing 21 new products to market.• Collaborated with beverage directors to develop seasonal cocktails that creatively utilize craft ciders. • Analyzed and reports sales trends for optimal brand positioning within market segments.