Program Director
CurrentLeading a team of content creators responsible crafting the sound of Star 104.5 on the Central Coast, ensuring every element of the listener experience whether visual or audible is consistent and in line with the brand strategy. Highlights (so far!) include re-defining Star 104.5's music strategy, and subsequent creation of format clocks, playlists and music ethos with the goal to create a sound that is vibrant, continuous and unique.In 2021, Star 104.5 achieved it's best ever ratings result taking out the prestigious Number 1 10+ position, Number 1 25-54's and Number 1 10+ in Breakfast.