• Lead the development, execution, and analysis of paid user acquisition• Identify and test new customer acquisition tactics to improve performance and reduce cost per acquisition to efficiently grow the subscriber base• Have oversight of all acquisition efforts for clients • Collaborate with cross-functional teams to ensure acquisition efforts align with the larger promotional strategy• Owns the project lifecycle including specifications, design, architecture, and planning for a client solution with lead acquisition• Provides strategic growth of key accounts that collectively generate over $3 million in Zeeto-powered revenue for publishers each month

• Help clients receive value quickly by managing product implementation and onboarding• Owns the project lifecycle including specifications, design, architecture, and planning for a client solution• Work with clients and leadership team to set strategy, help define the product features and make appropriate high-judgment trade-offs between features and speed-to-launch• Provides strategic growth of key accounts that collectively generate over $2 million in Zeeto-powered revenue for publishers each month.

• Manage and coordinate with clients to gather requirements, set clear expectations and goals• Provide solutions for clients in the complete lifecycle of front-end product features: inception, design, development, deployment• Contribute user-focused and data-driven web solutions for growth and increased revenue • Analyze data and analytics to monitor KPI, performance, and A/B testing and drive optimizations• Improve conversion rates through A/B and multivariate testing

• Served as team lead for optimization team managing backlog, priorities and client communication• Improving conversion rates through A/B and multivariate testing• Developing and maintaining client's lead conversion funnel (Drupal, HTML, CSS, Javascript)• Building functional prototypes of digital designs for pre-launch usability testing• Working across functional teams to develop the analytics platform to monitor funnel performance

- Responsible for producing web design work for the University of San Diego website. - Performed roles in planning and guiding design work for the main website, academic websites, administrative websites, and other affiliated university websites. - Prominent role in marketing, both in the graphical design of the university’s website and its elements but also related technologies and areas such as e-mail marketing and branding.

- Provided strategic planning and design for the School of Business Administration’s website and assist program content providers with the use of USD's content management system (CMS). - Lead the website re-design projects for the university, including: School of Business Administration, Changemaker Hub, Journal of Sustainable Real Estate (JOSRE), and USD Sites.I have brought forth a WordPress platform (USD Sites) to faculty, staff, and administrators to create custom sites/blogs for their personal or professional use. The Library and Web Services team has successfully launched four custom-branded themes which I spearheaded. Since the launch of this new service, there have been more than 75 sites and 134 users and this continues to grow daily.

Consultant providing UX/UI strategic direction and project management. Provided oversight to the marketing team and app development team. Both teams and company were within a virtual environment. Responsibilities included UX/UI design, project management, SEO analysis, app design and management of development.

Collaborated with a team to research, analyze, and assess a non-profit company in San Diego (UPAC - Union of Pan Asian Communities). Together as a team, we designed and deployed a new website and marketing materials to establish the company’s first visual identity.