Shay Richardson Email & Phone Number

Philadelphia, PA, US

New York City Metropolitan Area

• Managed client accounts by overseeing the end-to-end execution of advertising campaigns, ensuring alignment with client goals and NBCUniversal standards.
• Collaborated closely with internal teams to coordinate campaign assets, timelines, and deliverables, maintaining a high level of organization across multiple projects.
• Utilized linear programming to optimize ad placements and maximize reach for clients, balancing inventory and revenue goals.
• Provided exceptional customer service by addressing client inquiries, resolving issues, and offering strategic recommendations to enhance campaign effectiveness.
• Analyzed campaign performance data and generated reports to offer insights and identify opportunities for optimization.
• Supported the sales team by preparing detailed presentations, proposals, and account updates, contributing to the development of long-term client relationships.

• Managed and supported creator relationships, ensuring smooth onboarding and positive engagement experiences for content creators.
• Analyzed creator performance metrics to optimize content strategies and maximize platform engagement.
• Developed and implemented initiatives to enhance creator experience and increase user retention rates.
• Collaborated with cross-functional teams to support creator campaigns and drive innovative content strategies.
• Utilized data analysis skills to monitor trends and adjust operational practices for improved content quality.
• Worked with content management tools to oversee content distribution and manage content-related challenges.

• Monitored and reviewed user-generated content to ensure compliance with TikTok's community guidelines and policies.
• Maintained platform integrity by identifying and escalating potentially harmful content.
• Applied trust and safety policies to assess and manage content that could violate standards or pose risks to the community.
• Collaborated with policy and safety teams to refine moderation processes and adapt to evolving content challenges.
• Provided feedback on content moderation tools and assisted in training new moderators on best practices.

Arrington, TN

• Led wine tastings for individuals and groups, describing flavor profiles, varietals, and pairing recommendations to enhance the tasting experience.
• Actively promoted and sold wine bottles, memberships, and other products by leveraging knowledge of offerings to meet sales goals.
• Stayed up-to-date on current wine selections, limited releases, and production techniques; communicated product information confidently to customers.
• Built and maintained strong relationships with guests to encourage return visits, club memberships, and referrals.
• Helped with the planning and execution of on-site events and special tasting experiences, providing support as needed.

Nashville, Tennessee, United States

• Wrote and edited copy for press releases, social media posts, and promotional materials.
• Collaborated with artists and managed artist relations to support promotional activities.
• Assisted in coordinating publicity events and media appearances to maximize visibility.

Murfreesboro, TN

• Assisted in managing public relations efforts to enhance brand visibility and reputation.
• Created and scheduled content across social media platforms to engage with target audiences.
• Supported digital media campaigns by coordinating and executing online initiatives.
• Conducted market research to develop insights for strategic communication efforts.

Murfreesboro, TN

• Led a team to drive sales and achieve marketing objectives.
• Implemented process improvements to optimize operations and increase efficiency.
• Conducted data entry and analysis to support business decisions.
• Developed and executed strategic marketing initiatives.
• Provided training and mentorship to team members to enhance performance.

Murfreesboro, Tennessee, United States

• Managed customer relationships through CRM tools to ensure satisfaction and loyalty.
• Supported sales operations by handling client inquiries and providing product information.
• Collaborated with the team to achieve sales targets and improve service delivery.
• Conducted market research to understand customer needs and preferences.