• Generated 1.2m USD savings and improved distribution efficiency by 36% at the hub by strategically implementing courier involvement in the sorting process across SEA countries.• Responsible for developing and implementing strategies to ensure that all products, services, and operations meet internal quality standards and comply with external regulations. Involves leading quality improvement initiatives, managing risk, and ensuring Lazada Express Logistics adheres to industry best practices. • Recognized and implemented a 10% cost optimization, enhancing delivery productivity by 20% through strategic optimization of vehicle/fleet size. • Collaborates with cross-functional teams, implemented a culture of continuous improvement in the region by performing logistics operation transformation, productivity improvement and system enhancement projects.• Lead large-scale projects focused on Lazada’s logistic operations team across Southeast Asia (mainly Malaysia, Thailand, Indonesia, Philippines and Vietnam), driving high performance, increased efficiencies, and improved costs delivery operations contributing to the overall profit and loss within the Lazada group.• Foster team dynamics, close collaboration, and driving change management between regional functions in developing world-class processes for Lazada’s logistic operations.• Review, analyze performance GAPs and impact, formulate a path to further operation improvement.• Drive major projects to continually improve delivery performance, processes, develop best practices to increase efficiencies and improve delivery costs, accuracy, process, and KPIs.• Lead Logistic Operation Transformation• Develop new process E2E logistic framework for Lazada Express where main objective is to focus on Service Quality, Leadtime Performance & Cost reduction.

Provide leadership and set directions and policies in the areas of Home Service and Supply Chain in line with Astro goals and objectives.Supply Chain Management – Work with business team to analyse, budget and forecast to ensure optimum number of inventories in the warehouse in meeting market demand. Collaborated cross-functionally with sales, marketing, and production teams to align supply chain strategies with business goals. Sales, Inventory and Operations (SIOP) Planning - Prepare and plan supply volume based on 12 months rolling forecast to ensure stocks according to target DOI, demand & forecast accuracy, supplier manufacturing capacity and transportation Lead-time.Logistics, Warehouse Operations & 3PL Management – Oversee the overall operation of the warehouse, including receiving, storage, picking, packing, and shipping of goods. Optimize warehouse layout and space utilization to maximize storage capacity and maintain inventory control systems to accurately track inventory levels & conduct regular cycle counts.Fulfilment Operations – To achieve better logistics performance in stock distribution and to ensure good practices implemented in warehouse operation and storage. Risk Management – Mitigate the risk of inventory loss by monitoring equipment allocated to installers and taking action to recover the assets.Project Management & Process Improvement – Draw up and drive key projects for new products and services roll out, process and efficiency improvement, technological advancement, and innovative deliverables.Key Projects • Supply Chain Network RedesignCost savings of RM 1.4mil per year achieved.• UNICAST Self-Installation ProjectCosts savings via self-installation: RM 600k per year.• Modernization Work Force Field Service Management ToolReduction 50% staff and achieved RM 972k cost savings. CSAT score improved from 70% to 85%. TNPS score improved from -16 to + 20.• Partnership with multiple courier companies

• Lead the transformation plan for cargo logistics and orchestrated improvement programs, defining strategic plans to position the brand as a swift and affordable cross-border delivery service.• Direct full spectrum cross border logistic operations in ensuring smooth E2E import and export processes in line with clients’ demands and deadlines.• Secure partnerships with multiple and local service providers from Singapore, Indonesia, Brunei, Vietnam, Japan as well as China while strengthening relationship with third party logistics providers.• Quality Assurance Management - Monitor and evaluate the quality of cargo handling, storage, and end to end delivery processes to ensure they meet customer expectations and regulatory requirements.• Lead, Monitor and analyze logistics performance metrics, such as on-time delivery, transportation costs and implement improvements as needed.• Manage relationships with logistics service providers and negotiate contracts and rates.• Render insights in the development of new system for logistics platform encompassing clearance documentation, delivery process flow, last mile delivery as well as proof of delivery.• Formulate operating procedures and policies as well as optimizing routes, carriers and freight costs.• Spearhead the cargo logistics transformation plan as well as the planning and execution of improvement programs.• Identify opportunities for process improvements within cargo operations to enhance efficiency, reduce errors, and improve quality.• Implement best practices and standard operating procedures (SOPs) to optimize cargo handling and consistent quality.• Oversee the planning and coordination of the distribution chain, warehousing as well as transportation while ensuring swift resolution of operational issues.• Coordinate the cargo operation team on space booking, goods prioritization and confirmation via AirAsia flights.• Provide coaching and mentoring to subordinates in enhancing respective competencies.

• Oversaw the entire business and operations for Pos Malaysia Terengganu with total headcount of 532 employees consists of retail operations, mail operations and courier operations.• Responsible for profit and loss, budget planning, led cross-functional teams in the implementation of cost-effective measures, improving overall financial performance.• Team Leadership and foster a culture of continuous improvement, innovation, and teamwork within all internal & external departments to align with business objectives.• Develops and executes projects which drive business process efficiency and cost effectiveness.• Key focal point for all project related communication with internal and external stakeholders.• Facilitated the implementation of quality management programs as part of postal and courier improvement plan initiatives.• Drove network channel development activities while cooperating with various business partners in promoting new and existing products for postal & courier and others commercial products like bill payment services, insurance, remittance, unit trust and shared banking services. • Liaised with the state government in addressing all postal and courier regulatory issues.• Setup the PosLaju Courier Center in Kuala Terengganu with processing capacity of 10,000 parcels per day.• Initiated mail processing center consolidation and delivery route recasting for Pos Malaysia Berhad leading to RM470,000 costs savings while reducing overtime by 22%.• Restructured the line haul processes and driver arrival times to increase items processed and delivered within the same day from 70% to 95%.• Ensured rapid resolution of customer complaints by reduce SLA from 2 days to 24 hrs.

• Lead total of 108 post offices total headcount 216 counter staffs across Sabah and Sarawak. Oversaw sales and operational planning, service standard formulation, productivity and performance monitoring, budgeting and forecasting, profit and loss, manpower planning as well as regulatory compliance in maximizing profitability and customer satisfaction.• Initiated localized courier fast lane dedicated counters as part of East Malaysia courier transformation plan by converting all major post offices in Sabah and Sarawak as postal and courier one stop centers resulting in increasing the revenue from RM13.1million in 2011 to RM26.5million in 2016.• Collaborated with MCMC in rolling out the 16 mobile post outlets to serve postal and courier services at outskirt areas across Sabah and Sarawak.• Accelerated mindset changes towards operational to entrepreneurial to carry out cross selling activities of selling insurance, shared banking services, money remittance as well as courier prepaid flyers and boxes where East Malaysia had successfully grown insurance business from RM15million to RM60million revenue premium from 2011 – 2016.• Pioneered the opening of the first Pos Money remittance services business outlet in East Malaysia.• Partnered with 14 panel insurers in initiating a sales convention to coach and motivate counter staffs to promote as well as sell insurance products.• Identified and executed training programs while ensuring top notch discipline at all times.

• Spearheaded the entire store operations encompassing operating plans execution, performance monitoring, cross-departmental coordination, customer service and standards compliance in delivering set sales objectives.• Served as part of the team in setting up the new store at Empire Gallery Subang covering P&L monitoring, budgeting and forecasting, manpower planning, store layout floor planning as well as security system and merchandising mix.

• Managed the daily operations 29 Bata Retail Family Stores across the Klang Valley as well as South Perak regions while driving the expansion of new concept Bata retail store, city concept store and existing store renovations.• Oversaw strategies development, market research and competitor analysis.District Manager – East Coast (2004 – 2006)• Managed all Bata retail stores and agencies in delivering sales turnover of RM13.4million.• Won the 2005 Best District Manager in achieving 113% versus district estimate and annual turnover growth of 123%.

• Carried out sales and promotion of vacation memberships in delivering set targets.• Performed rapport building, sales presentation and closing the deal.