PPC is a passion that’s driven my professional life for well over a decade. I believe in the power of a well run campaign to move the needle for businesses and in the powerful role technology plays in supporting digital agencies to deliver their campaign-best. With a lifetime love of mathematics and data diving, in 2009 I began my PPC life as a white label account manager. It quickly grew into a booked out boutique agency, where I found myself working long days, with my ability to scale limited by the tools I had at hand. After trying all the tools on the market, where none performed as I needed, I decided to build my own; and PPC Samurai was born. Initially intended only as a personal tool I could leverage to take more clients in support of my young family, PPC Samurai quickly took on a life of its own. As the CEO of PPC Samurai, I have the privilege of spending my working hours collaborating with some of the best PPC minds around the world, helping them to scale their processes and their agencies. As a result, I have led the development of many cutting edge PPC management strategies; many of which are uniquely made possible through the use of PPC Samurai. I am passionate about unblocking agency pathways to scale via advice on strategic automation, new strategies and robust and tested PPC processes; all with a laser focus on maintaining or growing client satisfaction and quality. In the past 6 years I have trained thousands of agency leads and managers on how to use automation as a superpower; with some incredible results. And most recently, in early 2021 we released a plug-and-play sibling for PPC Samurai; adpulse.app Adpulse.app is an early stage AdTech platform that aims to distil the best of all the PPC Samurai team have learned and developed in the past 10 years, with a focus on easy implementation. To ensure I truly understand the challenges of digital managers in the fast moving world of PPC I continue to personally manage a small group of accounts including a cross section of multinational global brand accounts and SMBs. Want to know more about PPC best practice or about how to scale and grow your agency; if you just want to reach out to exchange thoughts, brainstorm a new strategy or if you have questions about PPC Samurai, then please connect or email me at shaun.bond@ppcsamurai.com