-Manage and implement integrated marketing and communications efforts for Prisma Health and its 18 acute care and specialty hospitals, 2,827 licensed beds and 1,960 employed physicians. -Develop earned, shared and paid strategies for internal and external audiences supporting priority service lines and organizational initiatives. Manage media buy and placement along with strategic foundational tactics positioning Prisma Health clinicians as subject matter experts.-Led marketing support efforts for inpatient and ambulatory service lines. Implement marketing and communication strategies aimed to increase volume using traditional and digital tactics.-Provided executive communication and crisis management support to enhance and elevate relationships with internal and external stakeholders. Served in the command center during COVID-19 pandemic. -Managed team of marketing and physician relations professionals promoting continued growth and development while managing a healthy work/life balance.

-Collaborated with executive and physician leaders to develop innovative and integrated marketing strategies to support growth of multiple service areas and increase patient and physician satisfaction. -Managed team of marketing strategists working with primary care and specialty care practices and ambulatory services across a state-wide footprint.-Served as liaison with hospital campus CEOs and their leadership teams to improve campus optimization across the system.-Managed marketing for system initiatives including MyChart, Gozio way-finder app and integration of virtual care management tools.

-Served in a dual role as member of multiple service line teams working with hospital and medical group administrators, medical directors and academic chairs.-Developed and implemented marketing plans for multiple service lines while staying within and managing service line budgets.-Utilized cost efficient marketing tactics including traditional advertising, consumer relationship management (CRM) tools, digital and social media strategies. -Managed referral development and community initiatives to facilitate service line awareness through out-of-the box and creative ideas.

Responsible for marketing credit union to members and potential members through traditional and non-traditional mediums. Created and implemented advertising and campaign efforts based on strategic goals. Also responsible for growth and development of market share through acquisition of new member companies and retention and penetration of current business partners. Supervised efforts of business development officers.