Shea Mcfarland Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Austin, Texas Area

- Design lead for a 150+ person B2B organization, managing brand strategy, content development, and marketing design services. - Spearheaded a complete visual rebranding and website refresh, resulting in a 151% increase in web traffic (YOY) and 55% increase in on-page conversions (YOY).- Developed a scratch-built employee portal to house brand guidelines, brand assets (such as logos, icons, and templates), presentation templates, marketing collateral, and custom onboarding tools… Show more - Design lead for a 150+ person B2B organization, managing brand strategy, content development, and marketing design services. - Spearheaded a complete visual rebranding and website refresh, resulting in a 151% increase in web traffic (YOY) and 55% increase in on-page conversions (YOY).- Developed a scratch-built employee portal to house brand guidelines, brand assets (such as logos, icons, and templates), presentation templates, marketing collateral, and custom onboarding tools, reducing minor design requests to zero.- Produced dozens of high-quality marketing videos from storyboarding and pre-production through shooting and post-production, resulting in a 31% increase in social engagement and 25% growth in organic Youtube clicks.- Orchestrated cross-functional workshops with Product Marketing and Sales teams to develop and execute a multi-channel content strategy, driving a 30% increase in marketing to sales lead conversion.- Managed relationships with agencies and freelancers for the creation of complex web content and marketing collateral. Show less

Austin, Texas Area

- Served as the agency creative director, content strategist, and brand designer for a diverse client base, including a $2bn B2B enterprise.- Delivered marketing and design services, implementing social media, paid search, SEO, and email campaigns for mid-market and enterprise clients in a fast-paced setting.- Mentored and managed a team of five direct reports across design, UX, and marketing functions.- Developed design service products, including websites, landing pages, display… Show more - Served as the agency creative director, content strategist, and brand designer for a diverse client base, including a $2bn B2B enterprise.- Delivered marketing and design services, implementing social media, paid search, SEO, and email campaigns for mid-market and enterprise clients in a fast-paced setting.- Mentored and managed a team of five direct reports across design, UX, and marketing functions.- Developed design service products, including websites, landing pages, display ads, videos, whitepapers, and eBooks. - Implemented a comprehensive project management framework, resulting in a 15% increase in team productivity and a 25% reduction in project turnaround time.- Led brainstorming and design sessions to reconcile differing brand aspects and personalities.Collaborated with the UX team on integrating brand requirements into deliverables and final products. Show less

Austin, Texas Area

• Created engaging narratives and design concepts for client brand campaigns.• Worked in close collaboration with brand, marketing, and product teams to produce storyboards, animation, graphic design, and other content.• Managed teams of freelancers through multiple phases of creative development.• Facilitated client sessions to maintain brand standards and project guidelines.

Ba, Studio Art

Diploma For Advanced Studies In Character Animation