Shea Mclaughlin Email & Phone Number

Pasadena, Ca, Us

Pasadena, Calif.

Pasadena, Ca

Pasadena, California

Specializing in planning, managing and executing projects related to marketing and product marketing campaigns. Executes and contributes to strategy for revenue growth and brand enhancement. Responsible for identifying all the tasks that need to be completed to fulfill marketing campaigns and product launches, and strategically delegates those tasks to the appropriate team members. Successfully integrated marketing team with project management software to enhance efficiency and competency. Responsible for launching eCommerce business for LifeSource Water Systems brand. Manages all aspects of eCommerce including marketing, operations, strategic planning and vendor management.

Los Angeles, Ca

Responsible for the direction and coordination of teams to implement and execute key milestones in order to successfully launch creative projects by creating and updating project timelines and identifying project dependencies. Liaison with internal-creative services clients, agency creative professionals, internal creative staff, and multiple vendors on creative requirements, design and production. Managing complex projects that require input from cross functions. Primary areas of support are communications, digital, events, print and social-media. Supports the stakeholder needs, formulates actionable project creative work for agency/in-house, route approvals and manage both agency and stakeholders to ensure accuracy and timelines are met, on budget. Proactively manage changes in project scope, identifies potential challenges, and devise contingency plans.

Los Angeles, Ca

• Project manage global communication strategies and distribute marketing content and collateral worldwide.• Project manage web content, design and web analytics for several Word Press websites. • Develop and track email campaigns in 78 + languages.• Project manage all content and communications projects.• Manage event communications including flyers, email campaigns, and websites for events.

Pasadena, Ca

• Developed strategy and implemented marketing initiatives for the Nestle® NESQUIK® brand. • Pioneered the NESQUIK brand into the domestic soccer community and executed sponsorships of AYSO, US Youth Soccer, FC Dallas, two professional athletes, and one professional coach.• Managed professional athlete’s social media schedule, event participation, and relationship with the NESQUIK® brand.• Budget management • Managed all events and event collateral, including street teams and internal events.• Managed and created web content, email content, print collateral and social media content.

Torrance, Ca

• Created and managed strategic marketing campaigns for companies that include: Shutterfly, Liberty Mutual, Nestle, Fox Sports, Herbalife Int., and Kerrygold.• Executed 15 National Tradeshows annually on behalf of partners and sponsors.• Managed email schedule, content and analytics to a distribution list of 450,000 subscribers.• Created web pages and tracked analytics.• Managed branding on behalf of AYSO and their sponsors/partners at events.• Managed outside agencies and vendors.• Created return on investment reports for all partners and sponsors.• Managed contract renewals