Senior Creative Designer
Current: Led the creative team’s rebuilding of Vacation Express’ brand position and reputation as a modern, reliable source for all-inclusive vacation packages within the travel industry’s marketing mix. This resulted in pre-COVID expansion into over a dozen new domestic markets and international destinations.: Lead the creative team through the company’s new branding and concept visualization style with its implementation across multiple touchpoints including the redesign the Vacation Express website, weekly digital campaigns, nationwide print advertising, tradeshow booths and presentations, travel agent correspondence, and more. : Redesigned and modernized the Vacation Express website and booking engine to the latest responsive, mobile-friendly html 5 standards, from wireframes to finished product. This new design framework implemented cleaner UI/UX, and improved its user-interface functionality while creating easier navigation and better user experience, which resulted in higher click rates and longer user retainability.: Restructured the creative team’s working processes into a more efficient and productive environment through the development of multiple design standards and structured devices. This allowed the creative team to keep up with the demands of company growth.