Shea Conlan Email & Phone Number

Atlanta, Ga, Us

- Managed fundraising and communications projects, including creating timelines, setting goals, and coordinating with multiple departments and external parties on projects like mailings, annual reports, online events, and fundraising campaigns. - Increased efficiency by leading the development, documentation, and improvement of systems, processes, and workflows - Improved organization and navigation of the team’s shared drive by creating naming conventions, generating an index, setting up a quick links folder, and filming how-to guides. - Upgraded our use of the donor database by organizing and updating reports, creating custom fields in order to collect more detail, and utilizing the built-in wealth management tool to strategically identify donors who have the capacity to give more. - Created a training guide with text and how-to videos for each process in development’s purview, with the goal of training future employees and maintaining cohesion. - Maintained a regular reporting schedule to keep leadership, board, and staff updated on progress towards our goals.- Created a data dashboard to better track year-over-year progress in various categories, like new, retained, and lapsed donors. - Helped prepare and adapt organizational and project budgets for grant funders. - Built strong relationships with teammates by scheduling rotating meetings with colleagues to learn more about their roles and capture internal stories to share with donors and supporters. - Maintained documentation and guides on all technology platforms, including Bloomerang, Mailchimp, Classy, and Zapier.

Atlanta, Georgia, United States

- Achieved an 80% success rate on grant applications submitted in the first six months on the job, equating to $138,000 in grant funds awarded. - Centralized data collection by implementing a new donor database solution, reducing time spent on these tasks by 60% and improving overall data integrity and accuracy.- Managed an event planning committee with 10+ people by scheduling and leading bi-weekly meetings, setting agendas, and facilitating engagement. - Tracked a variety of metrics related to progress towards the $792,000 organizational budget and provided regular reports to the board of directors.- Created major marketing materials including: - All materials for our 2022 #GivingTuesday campaign that trickled into an end-of-year fundraising campaign with a special focus on retaining our current major donors. - Content and design for our 2022 Annual Report. - Media kits, reports, slide decks for funders, and sponsorship packets. - Executed a number of community engagement and outreach strategies, including: -Creating an ethical storytelling process that engaged dozens of staff and stakeholders and collected 21 stories in 3 months, which were put to use in fundraising appeals and social media communications. - Organizing 13 meetings with key funders at corporations/foundations in a 5 month period in 2022. - Encouraging new donor acquisition through peer-to-peer campaigns for #GivingTuesday, resulting in 33 new donors (28% of total donors to the campaign).

Atlanta, Georgia, United States

- Effectively pivoted fundraising & communication plans when COVID hit, and helped surpass our usual fundraising goal- Steadily increased our #GivingTuesday efforts year over year, from $8,000 the year before I was hired to $73,000 in 2021- Built critical infrastructure for the development department in the form of detailed metric tracking spreadsheets and how-to guides on our database conventions and processes. - Streamlined the donor cultivation process of the organization by identifying key segments of our donors and developing standard engagement plans to effectively steward donor cultivation. - Researched and integrated new technology, which resulted in a 100% increase in online fundraising in just one year (new technology includes new auction software, hybrid events platform, peer-to-peer fundraising software, and a wealth management add-on to our database)

- Developed blog content, created graphics, and launched a Facebook ad awareness campaign for the organization, the first of its kind in the legal services world, in order to widen our donor and advocate base outside of the legal field.- Established a social media strategy with best practices for each platform, and built an Instagram page from scratch in order to engage a wider audience in our work.- Completed a drastic re-design of the organization’s annual report by creating graphics, layouts, and writing and editing copy. - Coordinated five major events throughout the year by developing sponsorship packets, communicating and tracking sponsors, handling catering and event logistics, and promoting on social media. - Researched, planned, and executed a strategic update of our Salesforce CRM platform in order to track relationships between our contacts, gather more sophisticated donor data, and focus on more efficient donor cultivation.

During my time as Education Coordinator, I conceptualized, designed, and authored educational content including: - a curriculum with 17 lesson plans on seed saving for grade school students - 40 interpretive signs for the farm - a handbook for beginner gardeners on growing from seed (www.seedsavers.org/growing-from-seed) - web pagesI also managed a program that helped 250+ community groups across the U.S. start seed saving and sharing initiatives. I also contributed to the creation of a website for community seed initiatives (communityseednetwork.org) by: curating educational resources, writing web copy, designing the logo, and participating in a working group to guide the development of the site.Other accomplishments include: -Co-creating the Education and Outreach Strategic Plan by assessing organizational needs and defining mission, vision, and goals. - Writing and editing grant proposals. - Facilitating Seed Savers Exchange’s off-site presence by identifying opportunities, organizing staff, and communicating with outside organizations to form partnerships. - Improving Seed Savers Exchange’s process for off-site speaking opportunities by creating an internal protocol as well as online forms to share with the public to streamline the process. - Leading workshops.

- Instructed a group of students in lessons including ecology, herpetology, ornithology, outdoor recreation, and regional history - Lead and managed large groups of young students and adult teachers and chaperones - Worked in the garden and helped care for the chickens and goats

- Worked with a team to maintain the garden from seed starting to harvest.- Coordinated groups of volunteers during harvest by directing volunteers and guiding them through focused tasks.