Shea Dixon Email and Phone Number

2014, 2015, 2016, 2017 CHAIRMAN'S CIRCLE and PRESIDENT'S CIRCLE Awards for Outstanding Performance. Whether Selling or Buying or Both. Expert Advise. Effective Marketing. Strategic Pricing. Strong Negotiator. Authentic.

Managed enterprise wireless accessory line of business delivering $350 million in annual revenue by developing and executing multi-channel integrated go to market plans and promotions.• Created cohesive cross-channel pricing, promotional and product life-cycle strategies that delivered profitable results and solved channel conflict issues.• Provided comprehensive support to over 1,000 company owned retail locations and 1,500 dealer locations including product merchandising, relevant and… Show more Managed enterprise wireless accessory line of business delivering $350 million in annual revenue by developing and executing multi-channel integrated go to market plans and promotions.• Created cohesive cross-channel pricing, promotional and product life-cycle strategies that delivered profitable results and solved channel conflict issues.• Provided comprehensive support to over 1,000 company owned retail locations and 1,500 dealer locations including product merchandising, relevant and timely promotional offers and necessary training to achieve results throughout each planning cycle.• Exceeded annual financial plan and met stretch goals by executing marketing and promotional plans and ensuring core operational excellence• Effectively influenced product vendors to financially support marketing plans leading to achievement of desired results and internal cost savings. Show less

Led a team of 5 and directed the development and implementation of market plans to acquire new wireless customers within the consumer and small business market segments.• Conducted a full assessment of the Small Business segment and recommended the go-to- market strategies to capitalize on the business opportunity.• Designed plans and successfully launched initial phase of Small Business in retail, addressing key needs of an emerging market segment in 500 targeted locations in top… Show more Led a team of 5 and directed the development and implementation of market plans to acquire new wireless customers within the consumer and small business market segments.• Conducted a full assessment of the Small Business segment and recommended the go-to- market strategies to capitalize on the business opportunity.• Designed plans and successfully launched initial phase of Small Business in retail, addressing key needs of an emerging market segment in 500 targeted locations in top markets.• Developed the Holiday Strategy Plan supported in national media and responsible for driving customer acquisition during key fourth quarter. Conducted comprehensive research, internal and external assessment; gained channel and senior executive buy-in. Show less

Managed integrated partnership programs with responsibility spanning all aspects of business including: business assessment and contract negotiations, agency management, new customer acquisition, customer loyalty, revenue and expense accountability and partner relationships.• Planned, developed, executed and measured multi-million dollar integrated marketing campaigns utilizing multiple vehicles and channels for distribution and customer response; developed and executed channel readiness to… Show more Managed integrated partnership programs with responsibility spanning all aspects of business including: business assessment and contract negotiations, agency management, new customer acquisition, customer loyalty, revenue and expense accountability and partner relationships.• Planned, developed, executed and measured multi-million dollar integrated marketing campaigns utilizing multiple vehicles and channels for distribution and customer response; developed and executed channel readiness to ensure support of acquisition campaigns.• Increased direct mail response rate by 100% utilizing database analysis and segmentation, resulting in substantial reductions in cost per new customer added; via targeting, attracted new customers with financial profiles exceeding 115% of goal.• Led launch of three new partnership programs in 90 days through swift assessment, negotiation and implementation of each initiative.• Managed relationships and contract negotiations with large consumer companies; identifying and leveraging mutual business objectives resulting in financial benefits for all parties. Show less

Assessed customer needs and defined new product and feature requirements for International Division.• Leader of major, cross business unit and cross-departmental efforts such as foreign language expansion and international product/feature development.• Negotiated product launch plans and technical requirements with Foreign PTTs (telecommunications carriers and providers) expanding international coverage and presence worldwide.• Speaker and company representative at industry forums… Show more Assessed customer needs and defined new product and feature requirements for International Division.• Leader of major, cross business unit and cross-departmental efforts such as foreign language expansion and international product/feature development.• Negotiated product launch plans and technical requirements with Foreign PTTs (telecommunications carriers and providers) expanding international coverage and presence worldwide.• Speaker and company representative at industry forums and Chairperson of a worldwide International Steering Committee. Show less