Sheana Firth Email & Phone Number

Fort Pierce, Florida, United States

Responsible and accountable for the planning, execution, and delivery of comprehensive brand strategies to enhance consumer awareness, support sales teams, and drive revenue growth. Ownership and execution of all brand/identity assets, design, marketing, packaging, and trend identification. Some highlights include:• Identity Asset Management and Adherence: Defined brand standards, implemented asset repositories and usage guidelines, led creation of and training for branded platforms, oversaw all internal and external-facing material development and deployment, and managed intellectual property. • Brand Cohesion for Spirits Line: Recognized the lack of cohesion in the Spirits product line. Led the development, design, manufacturing, and delivery of a new proprietary bottle design, which aligned better with the brand identity, reduced material costs, and resulted in increased product placement and sales.• Educational Partnership: Partnered with the FAU School of Marketing to sponsor a class, engaging students to leverage their insights and experiences. This initiative provided valuable perspectives on targeting their generation as a new market segment, enhancing our marketing strategies and providing initiatives of interest.• Co-branded Product Launch: Designed and launched a new co-branded 16oz can with Florida Atlantic University. Collaborated closely with their marketing, athletic, and communications departments to secure nationwide press coverage and advertising placements, boosting brand visibility and engagement.

Www.Sheanafirth.Com

Full-scope advertising, marketing, design & communication strategy services including ideation, corporate branding, point-of-sale, packaging, messaging, art/creative direction, product development, testing & launch plans, strategic management, and print/digital production.- Develop and execute targeted marketing to promote, increase brand awareness, and boost patronage by employing multi-media outlets including strategic ad placement, increased web presence, social media strategies, and events- Perform SWOT analyses and define strategic plans for marketing, product development, advertising campaigns and product launches - Ideate, design, execute and define corporate brands, company identity, strategic messaging, tone and voice, internal communications, external sales materials, and customer-facing deliverables- Lead development and testing of digital applications and platforms and define user interface (UI), presentation and interactivity- Featured in Photoshop User Magazine 2011- Chosen as guest writer for GraphicDesign.com- Recipient of over 30 international awards for marketing, design & communications

Vero Beach, Florida, United States

Applied empathy and human-centric framing to strategize a new brand identity and strategic marketing plan. Utilized the non-linear process of “Design Thinking” to inform process innovation and the creation of marketing programs, consumer engagement, and brand identity. • Positioned the company in the community as the compassionate experts by appealing to personal experiences and instincts.• Developed cohesive B2B & B2C value propositions that unlocked corporate donations and client engagement.• Leveraged and cultivated relationships and established successful cross-marketing & promotional initiatives. • Designed and executed new marketing campaigns through multi-media outlets, press engagement and fundraising efforts. • Generated substantial increase in donor & community engagement resulting in improved brand recognition and awareness. • Identified new funding sources, created detailed budgets and time-lines, securing new capital over the previous year. • Increased donor relations by implementing bulk mailings and maintaining targeted mailing lists and mailing schedules, saving the company thousands of dollars per year. • Created content and strategy for digital media outlets and scheduled, designed, wrote and managed social media outlets, press releases, and public relations.• Worked with Fund Development Director to develop sponsorship levels and event ticket sales, generating $100k. • Responsible for defining and adhering to marketing and advertising budgets, with emphasis on maximum exposure at minimum cost.• Nurtured and leveraged personal and professional contacts and vendors to secure best ROI on all initiatives.• Identified gaps in processes and proposed recommendations for company best practices including enhanced client experience, improved productivity, and strengthened office efficiency.

Austin, Texas Area

Identified a vacuum in the market and, through thorough analysis, established a way to disrupt the talent acquisition/human resource technology space. I leveraged over a decade of business development and growth experience to determine company principles, structure, value proposition, marketing strategies & initiatives, define the brand, identity, company name, packaging and user interface as well as managed and oversaw product, service, and team development.• Initiated and managed technology ideation, product development, market strategies, corporate branding and messaging, sales, manufacturing scalability, and funding.• Developed both short & long term company and product roadmaps detailing product and versioning life cycles by evaluating market conditions, competition, services and other factors affecting the business to effectively design and implement strategic plans to meet divisional financial and non­financial goals and objectives.• Developed launch strategies and cornerstone initiatives and demonstrated visionary and strategic thinking for the sustainability of the organization.• Defined the Branding and Marketing strategies• Conducted focus groups

Comprehensive management and execution of a tri-county hospitality publication serving a readership of over 120,000.• Increased market penetration and brand awareness by implementing an integrated web/print/social brand strategy and securing global recognition in publication design.• Maintained a heavy production schedule against tight deadlines by remaining tenacious and resilient under pressure.• Invented new ideas for branding, advertising campaigns and marketing messages leaning on a thorough understanding of industry landscape, and utilizing fresh approaches to advertising.• Accountable for online content marketing initiatives to drive traffic, engage readers and create a niche in the marketplace.• Created and managed editorial calendar and organization workflows.• Developed editorial governance so content was consistent with the publication’s voice, style, and tone.• Established, designed and managed the corporate branding for the organization across traditional, digital and social outlets.• Designed and Published the Come Discover Love Wedding Guide (2012-2017) including all related marketing materials including a nationwide advertising campaign.

Austin, Texas Area

I was contracted to assist the healthcare technology mid-level startup in defining their brand, marketing initiatives, development strategies, production protocols and to manage and expand existing teams. Responsible for corporate branding, restructuring, messaging and tradedress as well as development and execution of strategic, integrated marketing plans, communications and product launches for multiple healthcare and RCM solutions. • Established process and oversaw the development of products and managed projects in the pipeline based on human capital requirements, budget and deliverable deadlines.• Established a chain of communication between marketing, sales, product and technology development teams, allowing for better coordination of activities and projects.• Worked with team to develop, strategize, build and bring technological and medical services and solutions to market.• Creative lead, managing UX/UI designers, copywriters, and creative designers to create comprehensive and effective materials.• Worked with team to ideate and prototype prescription adherence solution, winning Amazon’s 2016 Alexa Challenge.

Greater Nashville Area, Tn

For one year and six publications, I served as the production specialist for this magazine covering Middle Tennessee. When the company switched direction and restructured, I sadly had to discontinue handling their production needs but maintain an amicable working relationship with them, doing the occasional advertisement and collateral design as I am needed.