Merchandising Intern
Bentonville, Arkansas, United States
• Built a business case that enabled the department to get prioritized for an item selection tool in the Outdoor Power Equipment category, using site metrics and customer return data to estimate potential sales growth• Collaborated cross-functionally with suppliers, product managers, user experience designers, and other stakeholders to identify customer pain points and design a solution, leading to an increase in market share• Analyzed customer shopping behavior and market trends to assess current business performance • Designed a prototype markup for an item selection tool aimed at improving customer experience in selecting replacement parts, with potential application across multiple product categories• Created a detailed hand-off plan outlining tasks, responsible teams, and a timeline to ensure smooth implementation of the project, aligning cross-functional efforts• Synthesized data from various sources, including customer return comments and site metrics, to quantify sales opportunities and support the strategic rollout of a new fitment tool