Director Strategic Marketing
Current
Jul 2024 - Present
AeroLeads people directory · profile
Shebin Jacob Email & Phone Number
Marketing Strategist | Behavioral Economics Enthusiast | Helping Brands Thrive with Creative, Data-driven Strategies
at
Public Phase
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✓ Verified May 2026
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Profile completeness 86%
Current company
Role
Marketing Strategist | Behavioral Economics Enthusiast | Helping Brands Thrive with Creative, Data-driven Strategies
Location
Sharjah Emirate, United Arab Emirates, United Arab Emirates
Who is Shebin Jacob? Overview
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Shebin Jacob is listed as Marketing Strategist | Behavioral Economics Enthusiast | Helping Brands Thrive with Creative, Data-driven Strategies at Public Phase, based in Sharjah Emirate, United Arab Emirates, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Shebin Jacob.
Shebin Jacob previously worked as Director Strategic Marketing at Public Phase and Director of Strategy | Founder at Parasya Kampany. Shebin Jacob holds Master'S Degree, Digital Marketingspecialist from Simplilearn Alumni.
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Public Phase
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Profile bio
About Shebin Jacob
Marketing Strategist | Behavioral Economics Enthusiast | Director of Strategic Marketing at Parasya Kampany & Public PhaseMarketing is often obsessed with numbers, but I believe it’s the quirks of human behavior that drive real success. With almost a decade in digital marketing, I focus on combining creativity, behavioral economics, and data to help brands grow—not just with quick wins, but with strategies that stand the test of time.As Director of Strategic Marketing at Parasya Kampany (Kochi) and Public Phase (UAE), I balance performance marketing and long-term brand-building. At Parasya Kampany, we help brands with organic growth, content strategy, and campaign optimization. Public Phase, on the other hand, is where I help entrepreneurs and professionals build personal brands that resonate—going beyond surface-level tactics to create lasting influence and credibility.But here’s the twist: my passion isn’t just about marketing the latest trend or chasing vanity metrics. I’m committed to storytelling, psychology, and human connection. The best marketing campaigns aren’t built on impressions and clicks alone—they’re built on insight, emotion, and a little creative flair.As a mentor, I empower the next generation of marketers to think beyond spreadsheets and dashboards. My goal is to arm them with practical tools in performance marketing, social media strategy, and the principles of consumer psychology—to help them see marketing as both an art and a science.What I specialize in:Behavioral Economics in Marketing: Understanding what drives people to act.Creative Campaigns: Telling stories that get results.Personal Branding: Helping individuals build a brand as impactful as the companies they lead.SEO, SEM, and Paid Campaigns: Driving growth with a balance of organic and paid efforts.Data-driven Strategy: Using numbers to inform, but not dictate, creativity.Let’s Connect: If you want to break free from the noise of traditional marketing and embrace creative, human-centered strategies, I’d love to chat. Let’s craft a marketing plan that does more than generate clicks—it connects.
Current workplace
Shebin Jacob's current company
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17 roles · 10 years
Shebin Jacob work experience
A career timeline built from the work history available for this profile.
Director Of Strategy | Founder
CurrentExperienced marketing professional with expertise in strategic planning, brand management, and campaign execution. Skilled in market research, digital marketing, team leadership, and data-driven decision making. Strong track record in developing and implementing comprehensive marketing strategies aligned with business objectives. Proven ability to optimize.
Nov 2022 - Present
Digital Marketing Lead Trainer & Mentor
Digital Marketing Trainer with a passion for empowering individuals in the world of online advertising. As the lead mentor and training faculty, I bring expertise in conducting engaging live classes and webinars, focusing on the fundamentals of marketing and effective marketing strategies. Complemented by my background as a Digital Marketing Specialist.
Mar 2023 - Jul 2024
Head Of Marketing Communications
As the Head of Marketing at HomeSkul Innolearn, a leading edtech startup in Kerala, I was responsible for driving the company's marketing efforts and ensuring its continued success.Key Responsibilities:Strategic Marketing Planning: Developed and implemented comprehensive marketing strategies aligned with HomeSkul Innolearn's goals and objectives.Brand.
Oct 2022 - Feb 2023
Digital Content Specialist
Feb 2022 - Oct 2022
Marketing Consultant
Oct 2021 - Oct 2022
Performance Marketer
Al Fahras Equipments Rental And Trading
o Ad strategy for inbound b2b conversionso Creating and executing Facebook Ad campaignso Developing Content Strategy for all Social Media platformso Develop key metrics and audiences for google adwords
May 2021 - Sep 2021
Digital Marketing Strategist
Reinvented Tales
o Using data, research and understanding of psychology to shape my client’s narrative o Create content experiences tailored to the company’s target audienceo Develop strategies for boosting and promoting the growth of the organizationo Create ads catered to the target customers using SEO toolso Planning, creating, and sharing valuable content to grow their.
Mar 2020 - Jun 2021
Brand Strategist & Communications Consultant
o Creating content strategy for the Launch of the brando Building detailed structure and content for the brand website and web appo Building communication templates for all customer interactions
Jan 2021 - Apr 2021
Content Strategist
Animals Digital Agency
Jan 2018 - Jan 2021
Administration Manager
Aeli Hills
o Budgeting and managing the finances of the campus in the absence of the Managing Directoro Working with accounting and management teams to set budgets, monitor spending, process payrolls and other expenseso Supervising day-to-day operations of the staff memberso Scheduling activities across all campuseso Developing, reviewing and improving administrative.
Nov 2019 - Dec 2020
Personal Assistant To Managing Director
Aeli Hills
o Responsible for a broad variety of administrative tasks for the Managing Director, including managing an extremely active calendar of meeting, appointments etc.o Scheduling meetings; setting meeting agendas; setting the appropriate time, venue and duration for the meetings; arranging facilities as requiredo Identifying, inviting and confirming attendance.
Aug 2017 - Nov 2019
Content Writer
o Conducting Research on given topics (combining online sources, interviews and studies)o Develop, write and deliver high quality engaging blog posts catering to the client's requiremento Include and optimize all content for SEOo Construct social media posts to maximise traffic to client’s website
2016 - 2019
~3 yrs
Content Writer
o Conducting Research on given topics (combining online sources, interviews and studies)o Develop, write and deliver high quality engaging blog posts catering to the client's requiremento Include and optimize all content for SEOo Construct social media posts to maximise traffic to client’s website
2016 - 2019
~3 yrs
Social Media Manager/Copywriter
o Managed social media accounts, creating and planning contento Developed and implemented successful social media plan which increased the Facebook and Instagram engagements from scratch to 5000 in less than an year.o Created and curated the content for the Brand’s Ad Campaignso Included and optimized all content for SEO
2017 - 2018
~1 yr
Manager Facilities Administration
Aeli Hills
o Overall supervision and management of the residential camp (Security, Maintenance and Services)o Liasoning with camp groups to organize camps in the centreo Liasoning with external mess providers and other service providers, for camps and other activities conducted in the centre
Jun 2014 - Aug 2017
Administrative Coordinator
Aeli Hills
o Create and ensure execution of schedules and other services for maintenance of campuso Greet and communicate with campus guests and camperso Provide assistance for residential campers and guests
Jun 2013 - Jun 2014
3 education records
Shebin Jacob education
Master'S Degree, Digital Marketingspecialist
Bachelor'S Degree, English Language And Literature/Letters
Sree Sankara College, Kalady 683 574
10 + 2
FAQ
Frequently asked questions about Shebin Jacob
Quick answers generated from the profile data available on this page.
What company does Shebin Jacob work for?
Shebin Jacob works for Public Phase.
What is Shebin Jacob's role at Public Phase?
Shebin Jacob is listed as Marketing Strategist | Behavioral Economics Enthusiast | Helping Brands Thrive with Creative, Data-driven Strategies at Public Phase.
Where is Shebin Jacob based?
Shebin Jacob is based in Sharjah Emirate, United Arab Emirates, United Arab Emirates while working with Public Phase.
What companies has Shebin Jacob worked for?
Shebin Jacob has worked for Public Phase, Parasya Kampany, Entri, Homeskul Innolearn Pvt. Ltd., and Homeskul.
How can I contact Shebin Jacob?
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What schools did Shebin Jacob attend?
Shebin Jacob holds Master'S Degree, Digital Marketingspecialist from Simplilearn Alumni.
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