I am responsible for:- Leading, managing, and expanding the business in a different cultural and economic environment.- Managing a team of more than 300 employees.- Creating high performance organization with excellent communication patterns.- Building up the growth mind set of the team to attract new principals, and to ensure a double-digit growth.- Ensuring that the company goals and objectives are aligned with the market conditions, customer needs, and regulatory environment.- Developing and executing the business plans, sales, and distribution strategies for products and services. Including creating tender/Public business SOPs.- Creating risk mitigation plans.- Setting and monitoring the budget, revenue, and controlling the OPEX and improve the operation’s cash flow.- Establishing and maintaining relationships with key stakeholders such as HCPs, customers, partners, suppliers, media, and government agencies.- Identifying and resolving challenges and turning the challenges into opportunities to support the company objectives.- Having strong comprehension of the country or region's market dynamics, customer behaviors, and competitive landscape and providing a regular update to senior management.- Strong sense of vision, business acumen, strategy, and innovation, as well as analytical, problem-solving, and decision-making power.- Reporting and communicating progress, performance, and feedback to senior management and other relevant parties on monthly basis and or quarter basis.- Building up and implementing different policies and SOPs as well as online tools to support execution of different strategies and decisions.- Setting rewarding system for high performance calibers and best practices as well as disciplinary actions for low performance employees.- Ensuring the execution and implementation of the company policies and procedures.- Increasing productivity to ensure the direct reports’ work life balance.

- Supplier portfolio management to evaluate strategic plan for improving sales through sales tactics & marketing activities.- Primary point of contact for our suppliers in managing their operations in the market. Overseeing the suppliers' activities i.e.: ordering, delivery & supply, regulatory and others.- Pricing strategy according to competition and market dynamics.- Tenders tactics and pricing utilising data from competition and market intelligence.- Demand planning and forecasting.- Market access and tactics to counteract the activities that affects our principles and initiate the proper actions to keep our market share and sales growth always up.- Contract negotiations, amendments and renewals.- Following the regulatory issues.- Evaluating and approaching new business opportunities.- Following the financials with our partners.- Managing following job functions; Supply ChainI have created concept of Supply Chain within the company and designed the department accordingly to make better utilisation of our resources.- It covers the whole process including; sales and stock monitoring, demand planning, ordering, payment and banking process (LCs, CIA… etc.), logistics, warehousing and then distribution.- Supervising the proper implementation of GDP, FEFO, OTIF practices.- Supply chain team is consisted of a logistics manager and 11 coordinators. Public business and Tender management- Key Account Management approach for augmenting business through handing in every step of organisational selling process.- Following logistics within key accounts to facilitate job of the collection team.- Submitting tenders offers, following ordering process, and proper payment method. Public business team is consisted of 3 key account managers.Proven success record in sharing in growth of the company to be among the top 3 companies in the Libyan market since 2011 until now, and jumping of annual turnover from 10M € to exceed 80M € within four years.

- Evaluation of new business opportunities and its impact on our company portfolio.- Professional communication with the potential partners to develop our business relationship into a real partnership.- Connection point between all ALFA departments and all its principles to ensure the complete control over the relation to its right direction.- Preparing the company profile & presenting our capabilities to the potential partners.- Contract negotiations, reviewing the business plans, forecasting and ordering.

- Launched Bausch & Lomb pharmaceutical brands which include Glaucoma, Dry Eye, Eye Infection, and Inflammation ranges, to the Libyan market for the 1st time.- Built a strong base of prescriptions based on doctors trust in Bausch & Lomb products.- Not only 1st orders but also repeated BIG orders from the main ophthalmology centers in Tripoli and Benghazi.

- Promoting IBSA HP-Gonadotrophins (Merional®, Fostimon®, Choriomon®) to the health care professionals (including IVF Centers) to achieve the company goals (Educational and Sales).- Hit the ONE MILLION Egyptian Pounds sales per month for the 1st time ever in my territory.

- Remarkable success in launching my products to the main accounts in my territory; Bakhsh Hospital and Erfan Hospital which are of the biggest hospitals in Jeddah.- Remarkable success in launching a new product (Lorinase®).

- Promoted cardiovascular Line of Tritace® & Amaryl® to the health care professionals.- Achieving the company goals; targeted sales and targeted market share.- Marvelous success in Al-Galaa Military Hospital after long time of bad performance and poor sales.