Kristina Szczech Email & Phone Number

Chicago, Il, Us

Walworth, Wisconsin, United States

Memphis, Tennessee, United States

Enhanced User Engagement & Conversions (Humana): Designed information architecture, content, mockups, and style guides for five Humana sub-brands. Prioritized accessibility (WCAG compliance) for older adults, resulting in a 15% increase in user engagement and conversion rates across all sites.Data-Driven Design & Optimization (CenterWell & Conviva): Utilized data analytics, user research, and A/B testing to iterate and improve webpage designs for 3+ years. This data-driven approach led to a 15% decrease in bounce rate, signifying a significant improvement in user engagement. Awarded "Best Design" for these projects at the eHealthcare Leadership Awards (2021).Flawless User Experience Delivery (15+ Websites): Conducted thorough User Acceptance Testing (UAT) on over 15 websites and landing pages, identifying and resolving critical usability issues, accessibility errors, and responsive design flaws. This ensured a polished, functional user experience across various devices.Streamlined Design & Development (St. Jude): Led collaboration between designers and developers to translate visual concepts into reusable AEM components. This resulted in a 20% reduction in development time and empowered content editors, fostering brand consistency across the entire web presence.Schellman Website Restructure & Rebrand: Redefined Schellman's corporate website using data analytics, SEO audits, and user research. Optimized user experience, information architecture, and brand identity. Developed a complete web brand look and feel, including a digital style guide, IA, and design templates, empowering their development team to execute a cohesive and user-centric online presence.

Chicago, Il

Revamped Dining Loyalty Programs (Multiple Brands):Led the redesign of websites and emails for AAdvantage Dining, MileagePlus Dining, SkyMiles Dining, Hilton Honors Dining, Free Spirit Dining, and Fuel Rewards Dining, enhancing user experience and brand consistency across multiple loyalty programs. Designed B2B Marketing Materials:Designed and oversaw the development/production of B2B email and direct mail campaigns, driving lead generation for the sales team. Streamlined Partner Onboarding Process:Championed a more efficient partner launch process by collaborating with UX designers and lead developers. This resulted in improved workflows for future partnerships. Enhanced B2C Email Engagement:Optimized B2C email templates (triggers, administrative, promotional) to improve member engagement across various email types.

North Chicago, Il

Expanded Healthcare Design Expertise:Strengthened my design portfolio across the healthcare industry, collaborating with diverse clients like Baxter and CDW Healthcare CommunIT. Website Redesign & Launch (CDW Healthcare CommunIT):Designed and collaborated with developers to launch the redesigned CDW Healthcare CommunIT website (cdwcommunit.com) in 2015. Mobile App Design & ROI Focus (Baxter):Created wireframes for a mobile ROI calculator app for Baxter's dialysis products, demonstrating a user-centric approach. WordPress Theme Expertise for Client Websites:Analyzed client needs and provided effective WordPress theme solutions for website redesigns. Oversaw Multi-Client Email Design & Development:Managed the design and development of emails for CDW Healthcare, financial services, energy & utilities, Harris Healthcare, Cancer Treatment Centers of America, and Clara Abbott. Brand Consistency Champion (CDW Healthcare):Successfully implemented CDW's 2015 brand refresh across Q3 Healthcare and Financial Services email campaigns and print materials, ensuring brand alignment.

West Chicago, Il

Digital Marketing Leadership & Growth:• Led and mentored a large team of email designers and copywriters, fostering collaboration and excellence for diverse clients. • Spearheaded a 200% YOY growth strategy for AT&T U-verse's email acquisition program, demonstrating a data-driven approach to success. • Oversaw and implemented 10+ strategic email marketing initiatives, including lifecycle campaigns, segmented onboarding programs, launch campaigns, and triggered emails, driving effective customer engagement across all stages of the customer journey. • Secured the successful launch and growth of the AT&T Digital Life email program, ensuring a strong foundation for customer communication.Client-Centric Email Design & Execution:• Developed and implemented email programs for Kroger, including onboarding sequences, weekly emails, newsletter templates, and style guides, ensuring brand consistency and user experience. • Increased American Home Shield's email execution plan by 50% compared to the previous year, demonstrating a focus on campaign optimization and efficiency. • Created data-driven, multi-touch email campaigns with 100% dynamic content for Toyota/Scion, delivering personalized experiences and maximizing marketing reach.

Libertyville, Il

Increased Creative Department Profitability:Led a successful transformation of the creative department from a cost center to a profit center within 18 months, demonstrating strategic leadership and a results-oriented approach.Retail Merchandising & Packaging Design:Oversaw the conception, creation, design, and execution of in-store retail merchandising and packaging programs for major wireless carriers across various retailers. This entailed crafting user-centric experiences that informed purchasing decisions within the physical retail environment. Multi-Channel Design Expertise:Developed and implemented a variety of designs for Brightstar's customers (operators, retailers, manufacturers) across various mediums. This experience demonstrates adaptability and the ability to translate design concepts across different platforms.

Strategic Design Leadership:Led and managed strategy, concept development, art direction, and execution for various agencies (ARC Worldwide, DRT, DRAFTFCB, etc.) based on a strong reputation for delivering results. User-Centered Restaurant Design & Expansion (Meatheads):Assisted Meatheads, a Bloomington, IL restaurant, in its expansion plan for 20+ locations by potentially contributing to user-centric design elements within the restaurant experience (e.g., menu layout, signage, wayfinding).Project Management & Team Transition (Qwest Retail):Led the development and transition of Q1/Q2 Qwest retail merchandising campaigns from MFA to DRAFTFCB, ensuring a smooth handover and successful campaign execution. Additionally, mentored both creative and account teams to facilitate this transition. Process Improvement & Creative Rejuvenation (Kellogg's/Keebler's):Contributed to re-establishing a successful process for the Kellogg's/Keebler's co-marketing account. This may have involved streamlining design workflows, potentially utilizing UI/UX principles for improved collaboration. Additionally, mentored and rejuvenated the creative team, fostering a creative and efficient work environment.

Creative Leadership & Growth:• Spearheaded the transformation of The Marketing Store into a top promotion agency: Played a pivotal role in elevating The Marketing Store's reputation, positioning it among the industry's leading agencies.• Client Acquisition & Revenue Expansion: Successfully acquired and nurtured blue-chip clients, directly contributing to significant agency revenue growth. • Built a High-Performing Creative Team: Fostered a culture of excellence by building and mentoring a top-performing creative team. This team consistently delivered high-quality and strategically sound creative solutions.Developed a breakthrough category management system (ConAgra - Swiss Rose Cheeses): Led the development of a groundbreaking system, potentially involving information architecture, user flows, and data visualization, to optimize cheese category management for ConAgra. Orchestrated McDonalds Monopoly 2004's Online Evolution: Oversaw the successful evolution of the world's largest consumer promotion into the online space. This project likely involved crafting a compelling user experience through user interface design, user flows, and interactive elements.

Led Creative Development & Client Partnerships: Collaborated with account executives and a creative team to develop impactful marketing solutions for clients. Established and led a co-marketing division within DraftFCB for Kellogg's/Keebler.Streamlined Client Service & Efficiency: Created core processes for delivering outstanding service and timely products to clients. U.S. Post Office Retail Merchandising Strategy: Collaborated in creating and implementing a new retail merchandising strategy for the U.S. Post Office's 35,000 outlets. Co-Marketing Revenue Growth (Target, Wal-Mart): Developed account-specific co-marketing processes and systems for major retailers, generating $1 million in incremental revenue. Team Leadership & Talent Development: Recruited, trained, and supervised 11 employees for both creative and account teams.

Creative Vision & Execution for Leading Brands:Led the creation of high-quality and innovative marketing materials for Citibank, the agency's largest client.Championed Innovation: Played a pivotal role in introducing computer technology within the agency. Contributed to Business Growth: Collaborated on successful new business pitches for Chase and Hoover, generating approximately $2 million in agency billings. Brand Identity & Visual Standards: Created retail merchandise, graphic standards for Chase Bank, and a new visual identity across Hoover's entire product line.Global Design Impact: Designed and produced a $2 million national collateral system that became Citibank's global graphic standard. This highlights your ability to create impactful visuals with international appeal.Tech-Savvy Leadership: Assisted in introducing computer technology within the agency, outfitting creatives with software and providing training. Rapid Career Progression: Promoted from intern/freelance designer to Art Director within one year, then to Senior Art Director.