Kristina Szczech Email & Phone Number

Chicago, IL, US

Walworth, Wisconsin, United States

Memphis, Tennessee, United States

Enhanced User Engagement & Conversions (Humana): Designed information architecture, content, mockups, and style guides for five Humana sub-brands. Prioritized accessibility (WCAG compliance) for older adults, resulting in a 15% increase in user engagement and conversion rates across all sites.Data-Driven Design & Optimization (CenterWell & Conviva).

Chicago, IL

Revamped Dining Loyalty Programs (Multiple Brands):Led the redesign of websites and emails for AAdvantage Dining, MileagePlus Dining, SkyMiles Dining, Hilton Honors Dining, Free Spirit Dining, and Fuel Rewards Dining, enhancing user experience and brand consistency across multiple loyalty programs. Designed B2B Marketing Materials:Designed and oversaw the.

North Chicago, IL

Expanded Healthcare Design Expertise:Strengthened my design portfolio across the healthcare industry, collaborating with diverse clients like Baxter and CDW Healthcare CommunIT. Website Redesign & Launch (CDW Healthcare CommunIT):Designed and collaborated with developers to launch the redesigned CDW Healthcare CommunIT website (cdwcommunit.com) in 2015..

West Chicago, IL

• Digital Marketing Leadership & Growth:
• Led and mentored a large team of email designers and copywriters, fostering collaboration and excellence for diverse clients.
• Spearheaded a 200% YOY growth strategy for AT&T U-verse's email acquisition program, demonstrating a data-driven approach to success.
• Oversaw and implemented 10+ strategic email marketing initiatives, including lifecycle campaigns, segmented onboarding programs, launch campaigns, and triggered emails, driving effective customer engagement across all.
• Secured the successful launch and growth of the AT&T Digital Life email program, ensuring a strong foundation for customer communication.Client-Centric Email Design & Execution:
• Developed and implemented email programs for Kroger, including onboarding sequences, weekly emails, newsletter templates, and style guides, ensuring brand consistency and user experience.

Libertyville, IL

Increased Creative Department Profitability:Led a successful transformation of the creative department from a cost center to a profit center within 18 months, demonstrating strategic leadership and a results-oriented approach.Retail Merchandising & Packaging Design:Oversaw the conception, creation, design, and execution of in-store retail merchandising and.

Strategic Design Leadership:Led and managed strategy, concept development, art direction, and execution for various agencies (ARC Worldwide, DRT, DRAFTFCB, etc.) based on a strong reputation for delivering results. User-Centered Restaurant Design & Expansion (Meatheads):Assisted Meatheads, a Bloomington, IL restaurant, in its expansion plan for 20+.

• Creative Leadership & Growth:
• Spearheaded the transformation of The Marketing Store into a top promotion agency: Played a pivotal role in elevating The Marketing Store's reputation, positioning it among the industry's leading agencies.
• Client Acquisition & Revenue Expansion: Successfully acquired and nurtured blue-chip clients, directly contributing to significant agency revenue growth.
• Built a High-Performing Creative Team: Fostered a culture of excellence by building and mentoring a top-performing creative team. This team consistently delivered high-quality and strategically sound creative.

Led Creative Development & Client Partnerships: Collaborated with account executives and a creative team to develop impactful marketing solutions for clients. Established and led a co-marketing division within DraftFCB for Kellogg's/Keebler.Streamlined Client Service & Efficiency: Created core processes for delivering outstanding service and timely.

Creative Vision & Execution for Leading Brands:Led the creation of high-quality and innovative marketing materials for Citibank, the agency's largest client.Championed Innovation: Played a pivotal role in introducing computer technology within the agency. Contributed to Business Growth: Collaborated on successful new business pitches for Chase and Hoover.