Kristina Szczech's Location
Greater Chicago Area, United States
Kristina Szczech's Contact Details
Kristina Szczech work email
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Kristina Szczech personal email
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About Kristina Szczech
At VML, my focus has been on creating user experiences that not only engage but also convert, exemplified by a 15% increase in engagement and conversion rates for Humana's sub-brands. This success is rooted in a blend of creative direction and technical savvy, utilizing tools like Figma to bring designs to life.My approach, which centers on accessibility and data-driven optimization, has been recognized with a "Best Design" accolade at the eHealthcare Leadership Awards. The strategies employed across 15+ websites have consistently led to improved user engagement, as evidenced by a substantial decrease in bounce rates.
Kristina Szczech Work Experience Details
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Ux And Ui DesignerMecum AuctionsChicago, Il, Us -
Ux/Ui DesignerMecum Auctions Jun 2024 - PresentWalworth, Wisconsin, United States
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Senior Ux DesignerVml Jan 2021 - May 2024Memphis, Tennessee, United StatesEnhanced User Engagement & Conversions (Humana): Designed information architecture, content, mockups, and style guides for five Humana sub-brands. Prioritized accessibility (WCAG compliance) for older adults, resulting in a 15% increase in user engagement and conversion rates across all sites.Data-Driven Design & Optimization (CenterWell & Conviva): Utilized data analytics, user research, and A/B testing to iterate and improve webpage designs for 3+ years. This data-driven approach led to a 15% decrease in bounce rate, signifying a significant improvement in user engagement. Awarded "Best Design" for these projects at the eHealthcare Leadership Awards (2021).Flawless User Experience Delivery (15+ Websites): Conducted thorough User Acceptance Testing (UAT) on over 15 websites and landing pages, identifying and resolving critical usability issues, accessibility errors, and responsive design flaws. This ensured a polished, functional user experience across various devices.Streamlined Design & Development (St. Jude): Led collaboration between designers and developers to translate visual concepts into reusable AEM components. This resulted in a 20% reduction in development time and empowered content editors, fostering brand consistency across the entire web presence.Schellman Website Restructure & Rebrand: Redefined Schellman's corporate website using data analytics, SEO audits, and user research. Optimized user experience, information architecture, and brand identity. Developed a complete web brand look and feel, including a digital style guide, IA, and design templates, empowering their development team to execute a cohesive and user-centric online presence. -
Principal DesignerRewards Network Feb 2016 - Dec 2020Chicago, IlRevamped Dining Loyalty Programs (Multiple Brands):Led the redesign of websites and emails for AAdvantage Dining, MileagePlus Dining, SkyMiles Dining, Hilton Honors Dining, Free Spirit Dining, and Fuel Rewards Dining, enhancing user experience and brand consistency across multiple loyalty programs. Designed B2B Marketing Materials:Designed and oversaw the development/production of B2B email and direct mail campaigns, driving lead generation for the sales team. Streamlined Partner Onboarding Process:Championed a more efficient partner launch process by collaborating with UX designers and lead developers. This resulted in improved workflows for future partnerships. Enhanced B2C Email Engagement:Optimized B2C email templates (triggers, administrative, promotional) to improve member engagement across various email types. -
Digital DesignerStudionorth Nov 2014 - Jun 2015North Chicago, IlExpanded Healthcare Design Expertise:Strengthened my design portfolio across the healthcare industry, collaborating with diverse clients like Baxter and CDW Healthcare CommunIT. Website Redesign & Launch (CDW Healthcare CommunIT):Designed and collaborated with developers to launch the redesigned CDW Healthcare CommunIT website (cdwcommunit.com) in 2015. Mobile App Design & ROI Focus (Baxter):Created wireframes for a mobile ROI calculator app for Baxter's dialysis products, demonstrating a user-centric approach. WordPress Theme Expertise for Client Websites:Analyzed client needs and provided effective WordPress theme solutions for website redesigns. Oversaw Multi-Client Email Design & Development:Managed the design and development of emails for CDW Healthcare, financial services, energy & utilities, Harris Healthcare, Cancer Treatment Centers of America, and Clara Abbott. Brand Consistency Champion (CDW Healthcare):Successfully implemented CDW's 2015 brand refresh across Q3 Healthcare and Financial Services email campaigns and print materials, ensuring brand alignment. -
Creative DirectorEpsilon Aug 2011 - Jul 2014West Chicago, IlDigital Marketing Leadership & Growth:• Led and mentored a large team of email designers and copywriters, fostering collaboration and excellence for diverse clients. • Spearheaded a 200% YOY growth strategy for AT&T U-verse's email acquisition program, demonstrating a data-driven approach to success. • Oversaw and implemented 10+ strategic email marketing initiatives, including lifecycle campaigns, segmented onboarding programs, launch campaigns, and triggered emails, driving effective customer engagement across all stages of the customer journey. • Secured the successful launch and growth of the AT&T Digital Life email program, ensuring a strong foundation for customer communication.Client-Centric Email Design & Execution:• Developed and implemented email programs for Kroger, including onboarding sequences, weekly emails, newsletter templates, and style guides, ensuring brand consistency and user experience. • Increased American Home Shield's email execution plan by 50% compared to the previous year, demonstrating a focus on campaign optimization and efficiency. • Created data-driven, multi-touch email campaigns with 100% dynamic content for Toyota/Scion, delivering personalized experiences and maximizing marketing reach. -
Creative Services ManagerBrightstar Aug 2009 - Aug 2011Libertyville, IlIncreased Creative Department Profitability:Led a successful transformation of the creative department from a cost center to a profit center within 18 months, demonstrating strategic leadership and a results-oriented approach.Retail Merchandising & Packaging Design:Oversaw the conception, creation, design, and execution of in-store retail merchandising and packaging programs for major wireless carriers across various retailers. This entailed crafting user-centric experiences that informed purchasing decisions within the physical retail environment. Multi-Channel Design Expertise:Developed and implemented a variety of designs for Brightstar's customers (operators, retailers, manufacturers) across various mediums. This experience demonstrates adaptability and the ability to translate design concepts across different platforms. -
Creative ConsultantIndependent Creative 2007 - 2009Strategic Design Leadership:Led and managed strategy, concept development, art direction, and execution for various agencies (ARC Worldwide, DRT, DRAFTFCB, etc.) based on a strong reputation for delivering results. User-Centered Restaurant Design & Expansion (Meatheads):Assisted Meatheads, a Bloomington, IL restaurant, in its expansion plan for 20+ locations by potentially contributing to user-centric design elements within the restaurant experience (e.g., menu layout, signage, wayfinding).Project Management & Team Transition (Qwest Retail):Led the development and transition of Q1/Q2 Qwest retail merchandising campaigns from MFA to DRAFTFCB, ensuring a smooth handover and successful campaign execution. Additionally, mentored both creative and account teams to facilitate this transition. Process Improvement & Creative Rejuvenation (Kellogg's/Keebler's):Contributed to re-establishing a successful process for the Kellogg's/Keebler's co-marketing account. This may have involved streamlining design workflows, potentially utilizing UI/UX principles for improved collaboration. Additionally, mentored and rejuvenated the creative team, fostering a creative and efficient work environment.
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Creative DirectorThe Marketing Store 2003 - 2007Creative Leadership & Growth:• Spearheaded the transformation of The Marketing Store into a top promotion agency: Played a pivotal role in elevating The Marketing Store's reputation, positioning it among the industry's leading agencies.• Client Acquisition & Revenue Expansion: Successfully acquired and nurtured blue-chip clients, directly contributing to significant agency revenue growth. • Built a High-Performing Creative Team: Fostered a culture of excellence by building and mentoring a top-performing creative team. This team consistently delivered high-quality and strategically sound creative solutions.Developed a breakthrough category management system (ConAgra - Swiss Rose Cheeses): Led the development of a groundbreaking system, potentially involving information architecture, user flows, and data visualization, to optimize cheese category management for ConAgra. Orchestrated McDonalds Monopoly 2004's Online Evolution: Oversaw the successful evolution of the world's largest consumer promotion into the online space. This project likely involved crafting a compelling user experience through user interface design, user flows, and interactive elements. -
Associate Creative DirectorDraftfcb 2001 - 2003Led Creative Development & Client Partnerships: Collaborated with account executives and a creative team to develop impactful marketing solutions for clients. Established and led a co-marketing division within DraftFCB for Kellogg's/Keebler.Streamlined Client Service & Efficiency: Created core processes for delivering outstanding service and timely products to clients. U.S. Post Office Retail Merchandising Strategy: Collaborated in creating and implementing a new retail merchandising strategy for the U.S. Post Office's 35,000 outlets. Co-Marketing Revenue Growth (Target, Wal-Mart): Developed account-specific co-marketing processes and systems for major retailers, generating $1 million in incremental revenue. Team Leadership & Talent Development: Recruited, trained, and supervised 11 employees for both creative and account teams.
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Senior Art DirectorImpact/Fcb 1991 - 2001Creative Vision & Execution for Leading Brands:Led the creation of high-quality and innovative marketing materials for Citibank, the agency's largest client.Championed Innovation: Played a pivotal role in introducing computer technology within the agency. Contributed to Business Growth: Collaborated on successful new business pitches for Chase and Hoover, generating approximately $2 million in agency billings. Brand Identity & Visual Standards: Created retail merchandise, graphic standards for Chase Bank, and a new visual identity across Hoover's entire product line.Global Design Impact: Designed and produced a $2 million national collateral system that became Citibank's global graphic standard. This highlights your ability to create impactful visuals with international appeal.Tech-Savvy Leadership: Assisted in introducing computer technology within the agency, outfitting creatives with software and providing training. Rapid Career Progression: Promoted from intern/freelance designer to Art Director within one year, then to Senior Art Director.
Kristina Szczech Skills
Creative Direction
Integrated Marketing
Creative Strategy
Art Direction
Adobe Creative Suite
Email Marketing
Advertising
Direct Mail
Concept Development
Brand Development
Collateral
Strategy
Interactive Marketing
Direct Marketing
Illustrator
Crm
Packaging
Marketing
Leadership
Graphics
Relationship Marketing
Graphic Design
Mac
Product Management
Web Design
Design Strategy
Kristina Szczech Education Details
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Graphic Design
Frequently Asked Questions about Kristina Szczech
What company does Kristina Szczech work for?
Kristina Szczech works for Mecum Auctions
What is Kristina Szczech's role at the current company?
Kristina Szczech's current role is UX and UI Designer.
What is Kristina Szczech's email address?
Kristina Szczech's email address is ks****@****ork.com
What schools did Kristina Szczech attend?
Kristina Szczech attended Columbia College Chicago.
What skills is Kristina Szczech known for?
Kristina Szczech has skills like Creative Direction, Integrated Marketing, Creative Strategy, Art Direction, Adobe Creative Suite, Email Marketing, Advertising, Direct Mail, Concept Development, Brand Development, Collateral, Strategy.
Who are Kristina Szczech's colleagues?
Kristina Szczech's colleagues are Mindy Shaffer, Nicholas Manzella, Chris Vasil, Benjamin Mckinney, Christine Giovingo, Tony Murtaugh, John Lesiak.
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